Stay Paid Podcast 384 - How to Create an Unforgettable Client Experience Through Client Gifts
The holidays will be here soon 😲, and we don’t want anyone to get caught off-guard. So, in this Silver Dollar episode, we’re talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you’re making it too.)
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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TIMESTAMPS
0:00 Introduction
1:34 The benefits of gift giving
2:11 About the principle or norm of reciprocity
3:32 The sincere gift vs. the selfish gesture
4:46 The best gifts are thoughtful, useful, and provoke emotion
8:13 Where companies fall short: unremarkable gifts
10:10 Where companies fall short: doing the expected
12:08 Where companies fall short: not gifting
12:20 Where companies fall short: not playing favorites
12:42 Where companies fall short: overspending
15:35 Action Item