380 - Creating a Sales Playbook That Actually Works

In today’s Silver Dollar episode, we’re going over the importance of having a sales playbook. If you already have a sales book, then great! But it’s likely that you’re missing at least one or two pieces that would make it a super valuable resource for you and your team. Don’t have a sales playbook? No worries because we’re giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you’ll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line.

 

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

 

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0:00     Introduction

0:26     What is a sales playbook?   

1:56     The value in having a sales playbook      

4:14     Include in a sales playbook – Lead sources

5:12     Include in a sales playbook – Ideal client persona

7:35     Include in a sales playbook – Pitch

8:28     Thoughts on sticking to the script

8:57     How to write a script

11:25   Include in a sales playbook – Sales funnel

12:38   How to create a sales funnel

14:33   Include in a sales playbook – Product or service details

15:00   Include in a sales playbook – Objections

15:55   Include in a sales playbook – Systems

16:12   Include in a sales playbook – Marketing materials

16:59   Why you need standards

18:09   How to roll out your sales playbook

20:15   Action Item

 

To learn how to generate more referrals and repeat business, visit:

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