Aaron, a savvy content creator with over 100,000 subscribers and 13 million video views, shares his secrets to YouTube success. He discusses the journey from struggle to thriving, emphasizing the importance of high-quality content and effective editing. Learn about the power of appealing thumbnails and titles, and leveraging YouTube analytics for growth. Aaron dives into audience engagement strategies, the benefits of evergreen content, and how to define a niche for higher retention. Get ready to transform your YouTube game with his actionable tips!

Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is KeyUnlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic. Learn how to avoid the common pitfall of sinking resources into branding and marketing without seeing results and build a solid financial foundation first.In the latter part of our episode, Don sheds light on the common mistakes entrepreneurs make and emphasizes the power of seeking support and expanding your vision. He challenges the notion that entrepreneurs must go it alone and encourages embracing assistance and chasing bigger, more ambitious goals. This episode is packed with actionable advice on demand generation strategy and insights that could have a massive impact on the growth of your business.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can you launch a passion campaign that helps over 7.5 million children in need?  In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world. Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve to shift her life’s focus to providing comfort for children in need. Her passion and purpose-driven approach not only changed her life but also spurred the growth of the Pajama Program, earning it national recognition and media attention, including an appearance on Oprah.  In this episode, Genevieve opens up about the significant challenges and emotional hurdles she faced as she transitioned from a corporate career to a life dedicated to helping others. We tackle the essential topic of sleep and basic necessities for children living in impoverished conditions, and how Genevieve’s efforts have made a profound difference. Through the lens of her personal experiences and the moving story of a young girl, we discuss how emotional storytelling has the power to inspire social change and mobilize communities towards meaningful causes. The conversation also explores the power of storytelling in marketing. Genevieve shares how connecting with donors, children, caregivers, and volunteers through genuine and heartfelt stories can resonate deeply and create a passionate following. Discover how finding your audience—those who share your values and mission—can amplify your impact. We also highlight ongoing opportunities with the Pajama Program and how you can get involved to support children in need. Visit pajamaprogram.org for ways to contribute and learn more about Genevieve’s extraordinary work.Visit Genevieve's Web Site Get involved with the Pajama Program and help children in needSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create a powerhouse of accountability, support, and innovative ideas. Listen to her inspiring journey and discover how these groups provide the critical feedback and strategic advice entrepreneurs need to thrive and achieve long-term success.Choosing the right mastermind group can be a game-changer, and Liz shares the practical steps to find your perfect fit, whether you're just starting out or a seasoned pro. We discuss the pros and cons of in-person versus online formats, the importance of a skilled facilitator, and the value of investing in paid masterminds. Plus, Liz debunks common misconceptions and highlights the unparalleled sense of community and collaboration these groups foster. Don't miss out on this episode packed with actionable insights and expert advice that could transform your business and help you live your dream.Get more info about being in a Mastermind and Running a Mastermind at Rethink Central Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas.Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease of use over features we initially thought were important. This newfound understanding allowed us to fine-tune our messaging, boosting sales and leading to a profitable acquisition by Iron Mountain. This episode shows how prioritizing customer insights can streamline product development and marketing strategies, particularly in challenging economic climates.Learn how to build a high-performing team that can drive your business to new heights. Bill and Eric discuss the importance of hiring A players and focusing on core customers using the 80-20 rule to maximize profitability. We also delve into proactive problem-solving by addressing root causes rather than just immediate issues. Find out why business leaders should "fire themselves" from day-to-day operations to focus on the future of their business, and get practical advice on simplifying life by concentrating on what truly matters. This is a must-listen for anyone serious about long-term business success.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Head of content marketing at Copy.ai, Nathan, discusses using AI to automate content creation, maintaining brand voice consistency, and evolving SEO strategies. Emphasizes human oversight for accuracy and authenticity in high-quality content marketing. Highlights the benefits of AI tools like ChatGPT 4.0 and responsible AI usage to avoid generic outputs.

Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has successfully navigated these waters for over 25 years. This episode is packed with actionable insights on recognizing and nurturing hidden talent within your organization. Janet dives into the importance of empowering employees to take risks and innovate, sharing an inspiring success story that underscores the value of experimentation and learning from failures. Get ready to gain practical tips on fostering a culture that encourages growth and creativity.Managing a multigenerational workforce can be a complex task, especially with the cultural differences between millennials and Gen Z. We explore this dynamic with Janet, who offers strategies to align job expectations through honest descriptions and regular role updates. We'll discuss when to hire full-time, opt for part-time, or outsource tasks, ensuring your marketing team operates efficiently. Janet also addresses the gap between academic preparation and real-world business with innovative training programs. Visit Janet's web site Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon, a veteran podcaster who shares her incredible journey from teaching English as a Second Language to co-founding and running a highly successful podcast for 10 years - All Ears English. Lindsay uncovers the secrets behind her show's growth to 8 million downloads per month, emphasizing the crucial role of consistency in producing thousands of episodes, memorable branding, and smart collaborations. You'll hear about the unique choices she made, like using bright yellow cover art and maintaining an authentic, conversational style that has won over a dedicated global audience.But it's not just about tactics; it's about heart. Lindsay reveals her core philosophy of "Connection, Not Perfection," a belief born from her own language learning struggles in South America. This approach prioritizes human connection over flawless grammar, resonating deeply with listeners and shaping her brand's identity.  Whether you're an aspiring podcaster or simply curious about the power of authenticity, Lindsay's insights will leave you motivated and ready to take action.Lindsay's Web Site & Podcast All Ears EnglishSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Finn McKenty shares his journey from working with top brands to growing a YouTube channel with 500K subscribers. He discusses leveraging psychology and nostalgia to engage millennial males, creating content that enhances viewers' days, and prioritizing audience preferences over personal biases. McKenty's practical tips and emphasis on authenticity offer valuable lessons for aspiring creators and entrepreneurs alike.

How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States?  We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,000 square foot location serving 2 million guests annually, Michael shares the journey of innovation and creativity that earned them Guinness World Records and a top spot as one of the top 10 most Instagramed restaurants. Listen in as he explains how the unique customer experience of selecting your seafood and watching it be cooked has played a pivotal role in their success.Michael discusses how he created a TV show that will air on Amazon Prime this fall - The kings of Fish.Next, we explore Michael’s visionary leadership in evolving the San Pedro Fish Market from a restaurant to a dynamic media brand and e-commerce powerhouse. With ambitious plans to open 10 new locations within the next decade, Michael discusses the importance of content creation, storytelling, and strategic vendor partnerships. Learn about their focus on internal talent development, providing opportunities for long-term employees and fostering the next generation. Through personal anecdotes, Michael offers valuable insights into how businesses can innovate beyond traditional models and build lasting customer loyalty, even in challenging times.Finally, hear Michael recount a touching initiative at the Port of Los Angeles where a YouTube scholarship program turned local students into ambassadors for their community, shifting negative narratives into positive media buzz. The episode wraps up with Michael emphasizing the transformative power of storytelling in marketing and sharing practical tips for enjoying San Pedro Fish Market’s offerings through Goldbelly. Get San Pedro Fish Market food from Goldbelly Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn