What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO breaking through a male-dominated industry by confidently defining and promoting her unique brand.

Explore the concept of personal branding beyond the realm of top executives and high achievers. Discover why it's crucial for everyone to have a thoughtful and deliberate plan that aligns with personal values and the company's mission. Through relatable anecdotes and expert advice, Rita emphasizes the importance of the three Ps—preparation, packaging, and presentation. Learn how these elements can lead to professional success and help you navigate career transitions, all while maintaining authenticity and credibility, especially in challenging situations.

Empower your career development by taking proactive steps to build a remarkable personal brand. From keeping your resume current to engaging in continuous learning and networking, Rita provides actionable tips to stay ahead in today's competitive world. She highlights the power of storytelling in presenting your accomplishments authentically and stresses the value of servant leadership in making a lasting impact. Tune in for an encouraging discussion on how to elevate your professional life and stand out with a strong personal brand.

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