How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can significantly boost revenue. We also discuss the rising costs of advertising on platforms like Google and Facebook and highlight the untapped potential of email marketing as a more effective and efficient channel.

As we venture into the future of marketing, we examine the transformative impact of AI and search engines on SEO and user experiences. The discussion delves into the challenges posed by AI snippets in search results and the increasing necessity of paid advertising. We emphasize the importance of diversifying traffic sources through robust social media presence and content strategies. Additionally, we explore the implications of emerging technologies like OpenAI's new search engine and Apple's upcoming intelligence in iOS 18.

Listeners can get a free copy of Angela's new book - Your Marketing Ecosystem: How Brands Can Market Less and Sell More - and resources designed to help you learn more about building effective marketing ecosystems here:

Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem