What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mills, diving into the game-changing strategies behind Nature Valley Granola Protein and the WeYogurt campaign for Yoplait. Through these compelling examples, you’ll learn how truly understanding consumer motivations can lead to extraordinary marketing and product success.In our discussion, we explore empathy not just as a skill, but as a superpower that can elevate your marketing efforts. Rob breaks down the difference between emotional and cognitive empathy and explains why AI tools like ChatGPT can't fully replace genuine human connection. To combat the "beige-ification" of AI-generated content, Rob outlines five essential steps to becoming more empathetic: dismantling judgment, asking insightful questions, actively listening, integrating understanding, and using solution imagination. Finally, we tackle the courage it takes to practice empathy, encouraging you to embrace it as a powerful tool in both your professional and personal life.Check out Rob's website, book, and trainingsVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that helps you craft tailored LinkedIn posts, comments, and messages daily, enhancing your visibility and securing more business meetings. Get ready to transform your LinkedIn game with actionable strategies for consistent posting, commenting, and direct messaging.In our discussion, Joe also dives into essential tactics for expanding your LinkedIn network and optimizing your profile. Discover the power of personalized connection requests, the importance of engaging with notifications, and how to create a compelling profile with a strong headline and a structured about section. Hear Joe's predictions about the future of LinkedIn and AI, including the rise of hyper-personalization in professional communication. Plus, learn why giving back by engaging with others' posts can significantly boost your own credibility and visibility. Don't miss this chance to leverage LinkedIn and AI for unparalleled professional success!Try out Evy AI for FreeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT.   Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadership.Curious about how AI can reshape your workflow? Our NTG (non-technical geek) segment dives into the practical side of AI integration, breaking down task identification into manageable categories. We tackle the issue of AI overwhelm and make a strong case for AI literacy workshops to help organizations create effective AI strategies. Drawing valuable insights from MIT's AI certification, we discuss the concept of co-intelligence and the indispensable role of human involvement in AI. Plus, take a moment to dream with us as we look at AI through the lens of Star Wars, showcasing the timeless allure and potential of this groundbreaking technology.Visit Geoffrey's Web Site, Listen to His Ted Talk and More Info on AI & the Content BeastSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered how a computer engineer navigates from the corporate world to becoming a veteran podcaster with over 1,700 episodes? Join us as Alan, CEO of Next Level University, recounts his compelling journey catalyzed by a life-altering car accident, leading him to the transformative world of podcasts. Alan shares his unique five-pointed star business philosophy that emphasizes the critical pillars of branding, marketing, sales, delivery, and community. Learn about the impactful initiatives of the Next Level Hope Foundation.Discover the reality behind achieving time freedom in business and the importance of accurate self-perception in this episode.  We dive deep into the value of consistency, perseverance, self-improvement, and self-worth in building a successful business. Alan shares his personal commitment to leading by example, fostering both self-belief and self-worth, and how these principles can empower you to achieve your goals. This episode is packed with actionable insights and motivational stories that you won't want to miss.Check out Next Level UniversityVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Curious about how to attract high-value clients without spending a dime on ads? Tune in as Jeanne Omlor, a super elite business coach, reveals how she skyrocketed from financial struggle to millions in sales through organic marketing and strategic podcasting. Jeanne’s journey, including the launch of her podcast with an astounding 62 episodes in the first month, offers a wealth of actionable insights. Discover her secrets to simplifying podcast production with next generation tools and the importance of taking what she calls "massive messy action" to drive extraordinary results.Jeanne shares stories including how she got over $100,000 in sales from organic posts.This episode also sheds light on mastering organic marketing and the art of genuine engagement on social media, with a focus on LinkedIn. Learn how to craft clear messaging, deliver valuable content, and build authentic relationships both online and offline. Jeanne also tackles the myth of overnight success, emphasizing the need to choose yourself and take control of your destiny. Don’t miss her motivational stories and practical tips that can revolutionize your business approach and ensure you're on the path to success.Visit Jeanne's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From crafting an eye-catching cover to achieving the unexpected milestone of having his book translated into 20 languages, Steve provides a treasure trove of knowledge on creating high-quality, impactful content that goes beyond surface-level marketing tactics.But that's not all! We also unpack the innovative marketing strategies that have catapulted Amazon to its current dominance. Discover how Prime membership transformed consumer behavior with its revolutionary free two-day shipping, and learn about the competitive advantages Amazon has harnessed through speed, selection, and pricing. Additionally, we explore the rising trend of using video mail to boost email engagement, sharing firsthand experiences and practical tips for making your video communications stand out. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you thrive in today's ever-evolving landscape.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain significant media attention despite budget constraints, showcasing the power of strategic PR.In an era dominated by social media, we examine how platforms like Instagram and TikTok have reshaped news dissemination, particularly among younger audiences. Mickie discusses the rise of influencers, who now hold journalist status on traditional newswires, and their dual role in media and advertising. Despite the changing landscape, newswires remain invaluable, offering unique opportunities for small businesses to capture media attention with compelling stories. Gain insights into why PR is not just for large companies and how small businesses can leverage their novelty to gain positive media coverage.Unlock effective PR strategies with Mickey's expert advice on creativity and storytelling. Hear real-world examples of how a well-crafted narrative can transform a product launch into an engaging story that captivates journalists and audiences alike. Discover actionable tips and strategies from eReleases' masterclass to elevate your PR game, whether you're a novice or seeking to refine your approach. This episode is packed with valuable insights and inspiration to help you achieve meaningful outcomes through the power of PR.Get the Free eRelease Masterclass on Press Releases Here Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode promises to equip you with actionable insights into the constantly evolving landscape of marketing, with a spotlight on YouTube's rising prominence in podcasting.Beate's five-star success blueprint for growth is meticulously broken down, revealing how to tackle business challenges one quarter at a time. From tapping into YouTube's peak viewership periods for lead generation to supercharging your CRM follow-up strategies and integrating cutting-edge AI tools for content repurposing, we cover comprehensive tactics to ensure sustained business growth. Hear firsthand from Beate  about the dynamics of managing a company amidst ever-changing market conditions, her spiritual approach to strategy, and the profound emotional impact of landmark business decisions. Tune in for an episode full of practical advice and inspiring stories designed to help you architect growth like never before.Beate's YouTube Channel Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving and what vendors can do to adapt. Allison sheds light on the critical role of reliable and accurate information, guiding us through the maze of spam, fraud, and bots that can jeopardize a company's reputation.Discover how customer advocacy and high-quality, data-driven content can serve as the backbone of your online reputation strategy. Allison discusses the importance of authentic reviews and warns of the dangers posed by fake reviews and pay-to-play review sites. We also explore the strategic integration of new technology into business operations, emphasizing the importance of budget, personnel, and alignment with existing tools. Tune in for Allison's invaluable insights and practical advice to help your B2B company not just survive, but thrive in today's competitive landscape.More info on the B2B Buying Disconnect Report from Trust Radius hereVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today's episode will completely shift the way you think about how to use LinkedIn.Our guest, Lia Bliss, is a self proclaimed data nerd.  She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network.  Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night.Lia reveals a powerful, targeted commenting approach that her team used during a conference to make her famous before she even showed up for the event. We also dig into Lia's actionable insights on the LinkedIn algorithm, including a foolproof formula for guaranteed post visibility—learn how to craft original, engaging posts that get thousands of views.Looking to leverage LinkedIn for your sales and marketing efforts? This episode is packed with innovative strategies that will revolutionize your approach. From building social rapport with prospects through thoughtful engagement tactics to forming social squads to amplify your posts, we cover it all. Lia emphasizes the importance of treating LinkedIn as a continuous networking event and the need for genuine interaction and strategic planning. Check out Lia's web site and connect with Lia Bliss on LinkedIn to get more great insights.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn