Building a Remarkable Marketing Team - Mastering the Gen Z, Millennial and Gen X Divide

Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has successfully navigated these waters for over 25 years. This episode is packed with actionable insights on recognizing and nurturing hidden talent within your organization. Janet dives into the importance of empowering employees to take risks and innovate, sharing an inspiring success story that underscores the value of experimentation and learning from failures. Get ready to gain practical tips on fostering a culture that encourages growth and creativity.

Managing a multigenerational workforce can be a complex task, especially with the cultural differences between millennials and Gen Z. We explore this dynamic with Janet, who offers strategies to align job expectations through honest descriptions and regular role updates. We'll discuss when to hire full-time, opt for part-time, or outsource tasks, ensuring your marketing team operates efficiently. Janet also addresses the gap between academic preparation and real-world business with innovative training programs.

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