Remarkable Marketing Podcast
How to Build a YouTube Channel to 100 Million Views and 500K Subscribers
Jun 28, 2024
Finn McKenty shares his journey from working with top brands to growing a YouTube channel with 500K subscribers. He discusses leveraging psychology and nostalgia to engage millennial males, creating content that enhances viewers' days, and prioritizing audience preferences over personal biases. McKenty's practical tips and emphasis on authenticity offer valuable lessons for aspiring creators and entrepreneurs alike.
15:46
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Quick takeaways
- Understanding audience psychology is crucial for YouTube success, leveraging nostalgia and psychology can skyrocket channel growth.
- Successful YouTube content creation requires flexibility, audience focus, and the courage to align with viewer interests.
Deep dives
Building a Huge YouTube Following with Autistic Insights
The guest on the podcast, Finn McKinsey, attributes his success on YouTube, where he has over 700,000 subscribers, to his understanding of audience psychology, particularly due to his autism. By pivoting from unsuccessful content about business to music-focused videos that resonated with viewers, McKinsey found his niche and attracted a larger following. He emphasizes the importance of deeply comprehending what the audience values and creating content that aligns with those interests, ultimately leading to viewer engagement and channel growth.
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