

SportsPro Podcast
SportsPro
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes
Mentioned books

Sep 28, 2023 • 4min
BONUS EPISODE: SportsPro Madrid 2023 Agenda Launch
Take a listen as George Breare takes you through this years SportsPro Madrid agenda. To view the full agenda and book your pass with a special podcast discount of 30%, head to www.sportspromadrid.com and use code POD30. Discount ends Friday 6th October.

Sep 28, 2023 • 54min
The WSL’s big moment and how Sky Sports plans to make the most of it
George Breare and Tom Bassam head to Sky’s west London campus for an in-depth chat with Sky Sports’ head of women’s sport Jo Osborne.
Talking points:
The new WSL season and Sky’s plans (0:47)
The next rights deal (18:57)
The rise of women’s sports and how to make the most of it as a broadcaster (21:49)
Backing up the talk on (48:31)

Sep 25, 2023 • 44min
What sports mean to us | NEW ERA special
The latest NEW ERA special edition of the podcast sees Milly Miller-Adams, Katie Preston and Tori Wells explore what they've learned from sports.
Before Elena Kouyoufa talks to Abi Ijasanmi, COO of the African Football Confederation (CAF), about her journey in the sports industry and what she's learned along the way.
Talking points:
Welcome Tori (0:20)
Our personal learnings from sports (1:04)
How major events bring people together (8:46)
We have a new partner for NEW ERA (16:59)
CAF chief operating officer, Abi Ijasanmi, and her journey in sports (17:24)

Sep 21, 2023 • 52min
The Solheim Cup’s big moment, a ‘Rumble in the Jungle’ Rematch and the tech secrets of SoFi Stadium
Regular hosts George Breare and Tom Bassam are joined by SportsPro features editor Sam Carp to discuss the upcoming Solheim Cup, before Stephen Minning, founder and CEO of PAM Wayfinding, joins the pod to talk about venue technology.
Talking points:
What is the state of play in women’s golf? (1:11)
Have the Solheim Cup and the Ryder Cup missed a trick with B2B events? (4:51)
Does the Solheim Cup need to spread its wings? (8:43)
Sam also tells us about his recent night of experiential sports theatre at the Rematch, a re-telling of Muhammad Ali’s famous ‘Rumble in the Jungle’ with George Foreman (15:56)
What the concept’s potential is for the industry (22:32)
Part two: Stephen Minning tells us how PAM Wayfinding's tech makes SoFi Stadium one of the most advanced sporting venues in the world and what the future of smart destinations might look like (27:01)

Sep 14, 2023 • 51min
How did YouTube handle its first week of NFL Sunday Ticket? Plus, ten years of Thomas Bach
Regular hosts George Breare and Tom Bassam are joined by senior staff writer Ed Dixon to discuss the latest sports industry news, including a review of YouTube’s first week as an NFL broadcaster. Then Dixon talks us through his latest long read on a decade of of Thomas Bach as IOC president.

Sep 12, 2023 • 30min
Sports and technology... how to find a perfect match
Digital transformation will impact sports organisations of all sizes, transforming existing processes or unlocking entirely new possibilities in almost every area – on and off the pitch. Recruitment, performance, and fan engagement are but three areas that are being revolutionised by digital innovations.
Navigating an increasingly complex technological ecosystem that comprises big tech, startups and sports-specific vendors can be tricky. Mitch Heath, co-founder of Teamworks, and Katia Zavershinskaya, a technology lead who has experience working with Premier League soccer clubs, discuss what to look for when picking a technology partner, the importance of collaboration, and what the possibilities are for technology within sport.

Sep 7, 2023 • 50min
How do you launch a successful sports tech startup? We asked ScorePlay
Co-founders Xavier Green and Victorien Tixier explain the journey of establishing ScorePlay, their AI-fused content management management designed especially for the sports industry. The conversation with SportsPro’s George Breare covers all the steps of the startup’s journey, from setting up the business, to gaining high-profile athlete investors and case studies from ScorePlay’s clients, through to its future growth plans.

Sep 5, 2023 • 28min
How the NFL plans to go international
The NFL’s head of Europe and the UK, Brett Gosper, explains to SportsPro CEO Nick Meacham how the biggest money maker in American sports plans to grow that pie overseas.
Talking points:
What has been on Gosper's agenda since he joined the National Football League (NFL) from World Rugby? (0:57)
How the NFL's approach to Europe has changed over time (6:00)
The role of teams in marketing the NFL overseas (13:26)
The international broadcast approach and working with DAZN (15:58)
Creating a player pathway for overseas athletes (21:09)
Quickfire questions (25:01)

4 snips
Aug 31, 2023 • 33min
2033: The next ten years in sport
Industry experts discuss the future of the sports industry, focusing on trends in content and consumption. They cover the rapid growth of sports property as a media and entertainment business, the success of Formula One and the potential influence of Amazon in sport. They also touch on the changing landscape of Twitter as a platform for sports news, the future of BBC in sports coverage, the European Super League, and the future of cricket.

Aug 24, 2023 • 45min
The ultimate breakdown of the 2023 Women's World Cup
Spain have won, the Lionesses fell just short and Australia fell in love with the Matildas, but what does it all mean? Tom Bassam, Steve McCaskill and Josh Sim unpack the 2023 Women's World Cup.
Talking points:
Tournament takeaways (1:10)
The big winners (2:42)
Who were the losers? (9:03)
The important numbers (15:33)
Spain and the RFEF, uncomfortable winners? (23:44)
How should the FA and the Lionesses view the tournament? (29:23)
Women's World Cup breakout stars (36:03)
The sports industry stories that matter this week (39:11)