SportsPro Podcast

Rebranding an icon: The birth of EA Sports FC from the ashes of FIFA

Nov 28, 2023
Guest
David Jackson
David Jackson, EA Sports' vice president of brand, discusses the process of rebranding a 30-year-old brand to create EA Sports FC. He talks about balancing innovation and authenticity, choosing a name and logo, the importance of licenses, and the challenges of communicating the rebranding change.
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Episode notes
1
Introduction
00:00 • 2min
2
Creating a New Brand: Balancing Innovation and Authenticity
01:34 • 6min
3
Choosing the Name and Logo for EA Sports FC
07:54 • 3min
4
The Importance of Licenses and the Challenge of Rebranding
11:14 • 3min
5
Communicating a Rebranding Change
13:56 • 20min