SportsPro Podcast

Few know more about how the NFL's overseas games are bringing in new fans than the companies that sell the tickets to the matches. As a secondary market specialist, Viagogo has a unique perspective on the industry and here, general manager, Cris Miller, explains how effective the league's overseas operations have been in creating new fans. Plus we delve into the business of resale ticketing and its role in sports.

The dawn of a new NBA season brings with it some intriguing narratives on and off the court. George Breare and Tom Bassam are joined by SportsPro analyst (and resident basketball nut), Gabriel German Higinio Hoyos, to break it all down. Talking points: What the data tells us about the NBA's media landscape (3:10) How the NBA is trying to boost its media value (9:55) The NBA's audience and why that provides an edge (17:43) Setting the scene ahead of the next rights deal (22:56) Why the NBA is so successful overseas (31:50) Check out the 2023/24 NBA Commercial Guide as discussed on the podcast!

SportsPro's representatives Michael Long and Sam Carp discuss the process behind the 2023 50 Most Marketable Athlete list. They delve into the reason why Lionel Messi topped the rankings, the significance of authenticity in athlete branding, the rise of athlete influencers due to NIL, and they also have a quiz about the list.

Michelle Wie West has never been afraid of being a trailblazer. At points in her career she has been the youngest ever qualifier for an LPGA Tour event, a record since taken by Ariya Jutanugarn, and the youngest female to ever play in a PGA Tour tournament. In an exclusive interview with SportsPro's Josh Sim, Wie West discusses her plans post-retirement, the health of women's golf and how she thinks about making investments. Talking points: • Looking back at Michelle's career and how women's golf has progressed (4:47) • Michelle's career influences and what's shaped her mindset (7:33) • The TGL and why being an athlete creates a unique approach to investing (14:19) • Why female athletes need to think like investors (20:52) • Why values are important when Michelle invests in a company (25:52) • Michelle's key lessons for athletes looking to become investors (20:46) This interview is part of SportsPro's 2023 Athlete Week, which will also see the launch of our latest 50 Most Marketable Athletes list, in partnership with Northstar Solutions Group. Check out all our #SP50MM content on the dedicated 50mm.sportspromedia.com digital hub.

As the puck drops on the new NHL season, Tom Bassam, Steve McCaskill and Josh Sim discuss some of the major business storylines, they then try to untangle the web of mystery that is Fifa's World Cup hosting process, plus some chat on what influencer brands bring to sports. Talking points: Health check on the NHL (00:59) The RSN issue (3:30) Consumer trends among NHL fans (8:49) The World Cup heads to... basically everywhere (13:25) Mr Beast's Feastables and unpacking the influencer brand sports deal trend (22:04)

With the Cricket World Cup getting underway in India, George Breare, Tom Bassam and Josh Sim consider whether the ODI tournament is on its last legs.  Talking points:  Why the stakes for the Cricket World Cup are high (1:43) The India problem (5:36) What does the tournament’s future hold? (9:29) How the ICC is trying to innovate (12:49)  Disney’s battle to retain its status in India(15:05) Tournament predictions (18:47) Why the Ryder Cup was so good and why the Solheim Cup should feel let down (22:27) LIV Golf-PGA Tour latest (28:00) The Ligue 1 rights pickle (31:13)

Take a listen as George Breare takes you through this years SportsPro Madrid agenda. To view the full agenda and book your pass with a special podcast discount of 30%, head to www.sportspromadrid.com and use code POD30. Discount ends Friday 6th October.

George Breare and Tom Bassam head to Sky’s west London campus for an in-depth chat with Sky Sports’ head of women’s sport Jo Osborne. Talking points: The new WSL season and Sky’s plans (0:47) The next rights deal (18:57) The rise of women’s sports and how to make the most of it as a broadcaster (21:49) Backing up the talk on (48:31)

The latest NEW ERA special edition of the podcast sees Milly Miller-Adams, Katie Preston and Tori Wells explore what they've learned from sports. Before Elena Kouyoufa talks to Abi Ijasanmi, COO of the African Football Confederation (CAF), about her journey in the sports industry and what she's learned along the way. Talking points: Welcome Tori (0:20) Our personal learnings from sports (1:04) How major events bring people together (8:46) We have a new partner for NEW ERA (16:59) CAF chief operating officer, Abi Ijasanmi, and her journey in sports (17:24)

Regular hosts George Breare and Tom Bassam are joined by SportsPro features editor Sam Carp to discuss the upcoming Solheim Cup, before Stephen Minning, founder and CEO of PAM Wayfinding, joins the pod to talk about venue technology.  Talking points:  What is the state of play in women’s golf? (1:11) Have the Solheim Cup and the Ryder Cup missed a trick with B2B events? (4:51) Does the Solheim Cup need to spread its wings? (8:43) Sam also tells us about his recent night of experiential sports theatre at the Rematch, a re-telling of Muhammad Ali’s famous ‘Rumble in the Jungle’ with George Foreman (15:56) What the concept’s potential is for the industry (22:32) Part two: Stephen Minning tells us how PAM Wayfinding's tech makes SoFi Stadium one of the most advanced sporting venues in the world and what the future of smart destinations might look like (27:01)