The Amy Porterfield Show

Do you have questions about Facebook advertising? That’s a silly question, right? We’ve all got questions! (Why does Facebook have to make it so complicated sometimes?!)This week I have my go-to-resource for all things Facebook ads with us, Rick Mulready.You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he’s back with the latest “need to know now!” details to help us optimize our Facebook ads.In addition to answering the questions below in exquisite detail, he is also hosting a FREE workshop on how to create a lead system using Facebook ads. (Scroll to the bottom to learn how to grab your seat.)Here’s a list of the questions we answered on this recent episode: Could you share a case study about Facebook ad spend, list growth and conversions? What do I do if my ads aren’t converting well? How are people getting around the character limit on Facebook ads? Should I use an image or a video? Is there any way to get more insight as to why Facebook rejected my ad? Is what I spend per ad too much? How do I know if my pixels are set up properly and reporting accurately? The pages I want to target are not coming up for me. Am I targeting correctly? The answers from Rick are killer and I don’t want you to miss them. If you want to jump right in, click here.During our chat, Rick shares the case study of a holistic health practitioner who saw an avenue for growth by teaching her way of business to her peers. She created a video campaign and ran with it. Only, she inadvertently made a “mistake” and drove traffic to a site that I would otherwise say is unwise—but it WORKED for her.In making this “mistake” her conversion rate grew to 40%-50%. She spent $3,000 and earned a return of $30,000. You have to listen to Rick’s explanation of why this worked.Rick insists that if you aren’t converting your leads, you must keep it simple and take a look at the top one or two statistics that are most relevant to your outcome. Do you have the right target audience? What is your conversion rate? What is your click through rate?Rick tells you the general cost per conversion that you should strive to spend. He also likes to see a 20% and above conversion rate on a landing page. He explains strategies and actions that you can take to make sure you’re on the right track to achieve this.For those of you dying to know how your competitors are adding more text to their Facebook ad than is allowed, Rick tells you precisely how. We also discuss when it’s best to post a video or an image with your ad.One of my favorite insights was that Facebook’s chat helpline is up and running. You heard me right . . . LIVE FACEBOOK AD CHAT! He explains where to find the live chat session, and he raves about the good results he’s gotten from reaching out.Lastly, Rick talked about targeting and what to do when you can’t find the Facebook Pages you want to target. He shares three sure-fire tips for successful targeting. It may take some detective work at times, but it will pay off.Don’t forget to register for one of Rick’s three, FREE, live webinars (on April 12 and 13) to discover how you can create an automated system that gets leads and sales everyday for your business. EPISODE 104 Register for Rick's Free Webinar Training on Facebook Ads LEARN MOREI’m thrilled to tell you that Rick has agreed to come on more regularly to answer your pressing questions. We know that you need these answers to keep moving forward. Look back for another “Amy and Rick FB Ad Q&A Session” in about six weeks!

Google-ads, targeting, and Facebook-scaling, oh my!We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce.The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, information marketing, growing your email list, webinars, and so much more!Quick story about Steve: He owns the site, mywifequitherjob.com. And she did. They live in the gorgeous (and pricey) Silicon Valley. She wanted to quit her job to have more time with their kiddos, but they had to figure out a way to supplement her $100,000 salary. They started the site and in the first year it became a success.HOW did Steve do that? Steve goes into detail on how he and his wife grew their business by driving traffic to their e-commerce site in this week’s episode.First and foremost determining the best sites for your e-commerce marketing depends on what your value proposition is. What are you looking to market online with e-commerce?If it lends itself to searches; for example, Google shopping converts very well. But you see, if you’re selling something general like T-shirts, Google might not be your best bet. And, you might want to go with the targeted marketing on Facebook for better conversion rates. Other businesses like Steve’s e-commerce wedding site where he sells custom wedding handkerchiefs, use both Facebook and Google ads. He dives into that kind of detail in our chat.Steve and I touched on When Google shopping will work in your favor When using Facebook is ideal What the minimum price point is of something you would want to advertise on Facebook Equally important for you, Steve sees content as the next wave of how to market products and services and I could not agree more. We got into an important discussion on why video will be the next major trend and why you need to know where you should use it.It all comes down to REALLY knowing your audience and who will buy your product.Want to know how to scale your Facebook ads? This is one of the topics Steve and I discuss and I’ve created a free training video for you to dive a little deeper.Whether you’re looking to improve your e-commerce site, build your list, or grow your consulting business, these spot-on Facebook ad scaling tips are for you! EPISODE FREEBIE Get Amy's Free Training Video: Scaling Your Facebook Ads FREE DOWNLOADListen to Steve give you more strategies on content, training programs and growing your business via Facebook, Google, Instagram, and Pinterest here.

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life.It was time for a new approach to my schedule.I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL.That’s why this episode is so important to share with you, because you will be able to apply my learnings to formulate a content creation ritual that works for you.Last week, we talked about priorities in your business—and life. This week, we are taking it one step further and breaking down how to manage your work time and space, so that you are earth-shatteringly-productive and focused on what matters in your business.First and foremost know this—I am insanely committed to my ritual for content creation, but by no means is it easy. I still struggle with it daily because my mind still thinks I should be doing a million other things. It’s TOUGH.In fact I’m so committed that I have developed my own Tiger Time. That’s right, Tiger Time.This is the part of my day that I fiercely protect (like a tiger and her cub!) in order to give myself the time and space to create my BEST content. The rules are strict, but the rewards are HUGE.It’s been so successful for me that I’ve created a freebie that will walk you through the steps to create your own content creation ritual. So, to take action on what you’ve just learned here, to grab it. EPISODE FREEBIE Get Amy's Free Content Creation Ritual Worksheet FREE DOWNLOADI’ll also clue you in on a few musts for planning out my week—including what helps me prepare for the week ahead, and an old, yet trusty planning tool that I’ve dusted off from the past.It’s all in the latest episode—I hope you enjoy and see this ritual make a real impact on your business!

When my dear friend Michael Hyatt said he was going to come by to join us for our latest episode, I knew it was going to be good, and profound.And in my latest episode, he doesn’t disappoint, ladies and gentlemen...Because he’s talking about the ONE thing we should be focused on in our lives: Our life plan. It’s all tied to his latest book, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want, which Michael co-authored with Daniel Harkavy.Why, you might ask, is a life plan more important than many areas of your business?Because, as Michael says:“A failure in one area can reverberate and cascade into other areas of our life.”So when you’re overall life plan is off track, then your business is naturally off. According to Michael, when you’re what he calls “drifting,” you’re distracted, overwhelmed and unaware of where you should put your focus. This can create an environment for failure.Michael helps you understand that by getting your priorities in line, so you can be prepared to make the little decisions you need to get the big results you want out of your business, and in life.Because, it’s not the big moves that determine the quality of our output, it’s actually the little actions. In last week’s episode, I explained how I grew my business via incremental steps and not one large move.Michael takes this one step further to help us decide what we should be focusing on in our lives, so that we are prepared and patient enough to conquer those little steps.To get started, he prompts you to ask yourself: How do you want to be remembered? What is most important to you? How do I get from here (wherever that is) to where I want to be? Michael then shares the surprising reality about putting yourself first. (It’s a tough lesson.)The book is packed with great insights, and Michael has a special deal if you buy the book tomorrow (March 11). If you purchase Living Forward by tomorrow, Michael will give you for FREE: A detailed action plan guide The Living Forward quick-start audio training A custom Living Forward adult coloring book To claim your bonus:Visit the following link and follow the prompts http://livingforwardbook.com/#claimbonusesAfter talking with Michael, I am more empowered than ever to determine a clear destination and make the tough choices I need to make to get me there.So my friends, get ready to be present, be engaged and be fully focused. Get ready for a life of less drifting, and more fulfillment. Go here now to check out this special interview with Michael.

Today's episode is #100 (let's celebrate!)-- and I've got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now.It begins with deciding on which path you should take for your business: Horizontal OR Vertical? Which is best for your business right now? How do you know if you are on the right path? And which path did I choose from own my business (to see crazy good results)? You can see the answers to these questions and more in my latest podcast episode here.Not only are we talking about such an important topic on today's episode, but I've also got something incredibly exciting to share with you!I often get asked if I do one-on-one coaching and while I don't have the bandwidth to add coaching to my business currently, in honor of my 100th episode I wanted to create something extra special. That's why I'm giving one person the opportunity to get laser coaching from me in person, right here in San Diego, California.If you are the winner, you get to come out to San Diego for the day where I will put you up at the Omni La Costa Resort and Spa right near my home. (You're going to love it--it's gorgeous.) Bright and early in the morning, we will meet in person and spend the day taking a deep dive into your entire business.We'll look at everything: your avatar, your messaging, your positioning, your products, programs, offers, list-building funnel, all of it. I will give you my insights, my feedback, and advice to help you take your business to the next level whether it be horizontal or vertical.After we're done and our brains are good and fried, we'll go out to a fun dinner together and celebrate our accomplishments. Sound good?\I know it’s a big step to put yourself out there with this whole video entry thing. But I really want to encourage you to do so! This opportunity to meet with me and put a laser focus on you and your business could be business-changing and life-changing! I promise I will make it worth your time.I'd also like to take a minute to thank you immensely for following me on my journey of creating this podcast. It truly is one of the most favorite things I do inside my business. It has probably made the biggest impact in my ability to reach bigger audience and connect with you and grow my business overall.Thank you so very much for letting me do what I love. I cannot wait to continue this podcast with more and more episodes about building your business and list building and webinars and all the cool stuff I get to talk about. Here's to the next 100 episodes!And I cannot wait to see what you create in your own business...starting with your videos!

Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.It's an easy trap to fall into. After all, creating content takes time, effort and creativity.You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?"Well, good news--this episode is all about helping you create just one piece of amazing content each month.You heard right. Each. Month.When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list.Content Comes in Three StagesI think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused!So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content: Paid Free lead magnet Just plain free (not even for an opt-in) Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list!Easy Strategies for Getting More Mileage Out of Your Epic ContentNow, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece.After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it?In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use.To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now!EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign" FREE DOWNLOADTo get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here:Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value).From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now!Strategy 2: Start by creating an epic podcast episode with an upgrade.Strategy 3: Start by creating an epic video.The End Goal = Your Email ListNow, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload.Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.

You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like these with you! It makes me so happy when we get in the trenches together and master the techniques that bring us the results we crave.But this week, we're doing something a little different.I'm in the midst of setting up my List-Builders Lab program right now, and I have to say that I'm really feeling the effect of all the strategies I've learned (and shared with you) over the past year. Let me tell you that the confidence I feel makes a world of difference in the midst of pre-launch craziness.And that got me thinking about how insanely important it is in your business to have your mind right!We don't think about this too much--we're too busy looking for the right tools, the right strategies, the right technology, etc. But if your confidence is struggling even just a bit, no strategy is going to work inside your business the way it should.That's why today's podcast episode is all about lies, lies, lies...And, of course, the truth that we need to replace them.As you likely already know, to win the game of becoming a successful entrepreneur, you’ve got to focus occasionally on what’s going on between your two ears.Today's post is all about the lies that I've personally dealt with! And sometimes, in low moments, I still hear them creeping up on me.But with the help and advice of other friends in the online business world, I know what to tell myself when those lies show up...and that's what I want to pass on to you today.Lie #1: You have to be the best in your market.Lie #2: You have to find the balance between your work and your family and all that comes in between that.Lie #3: Your failures that are adding up are proof that you’re never going to make this work.Lie #4: Every opportunity that comes your way is big, and you can’t miss out on it or you’ll be left behind.Stopping the Lies = Knowing the TruthI know it’s not enough to just tell you what these lies are. You need to know how to flip them around with truth! Once you have the truth, those lies can't hold you back anymore, and you can really start building momentum in your business.Since we're all about truth-telling today, I'll be honest and say that today's episode felt a little bit uncomfortable for me at times. It's not always easy for me to talk about topics that might not feel super good. And I don’t get to say, “Click this, go here, do that,” because we’re not talking about those specific strategies.But I think it’s important to get really honest with ourselves, in order to be sure that those strategies will work. I hope that’s what this episode did for you, and that it redirects and recharges you, so that you start finding out how to create the business you absolutely love.

Today we're diving into a new aspect of Facebook marketing that may very well surprise you!If you've hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients. In addition to offering extra support and relationship, private Facebook groups are an amazing way to galvanize your clients into a true community. (Always a great thing when it comes to brand loyalty!)But did you know that the community-creating power of private Facebook groups can be a hugely effective sales tool? My guests on the podcast today are Josh and Jill Stanton from Screw the 9 to 5, and they're going to share their secret strategy for using private Facebook groups to warm up your audience for sales.Using Facebook groups in this way is really unique to Josh and Jill--as far as I know, nobody else out there is using this strategy to grow revenue.That's because we usually think of Facebook groups as being an "after the fact" thing. You create the product, people buy it and then they're part of the group.But what Josh and Jill have realized that there's a ton of sales power in making your audience "part of the group" before they ever spend a dime with you!Re-think Your PageRight off the bat, Jill makes a statement that could ruffle the feathers of a lot of online marketers:"Facebook Pages are dead to me."Once you recover from that bombshell, don't rush to the "Delete" button on your page! There's definitely a place for Facebook Pages...even Jill and Josh still use theirs.But what Jill is saying is that the Page setup is really more of a one-way street when it comes to interacting with your audience. For example, when fans comment on your page, their words show up in a sidebar...not exactly a real conversation, is it?Turning Your Brand into a Facebook FamilyBy contrast, a Facebook group lets the "family atmosphere" of your brand really flourish. When you gather the people who have genuine interest in your business into a private setting--one in which they can interact with you as another member (an extra-knowledgeable and authoritative member, of course)--you're able to build a community of affinity and trust around your brand.A community in which you are the go-to source for what your audience wants to know/solve/accomplish.A community that is brought together by the experience of your program, product or service.If you're ready to find out the nuts and bolts of this ingenious Facebook marketing strategy, click here to listen to the whole episode now!...Oh, and be sure to pay attention for a special bonus topic in my conversation with Josh and Jill: what to do when you realize that you don't really like your business model. (Yes, it's possible to change!)

Marie Forleo has been in the online entrepreneurship game for seventeen years. She's appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson....and she still doesn’t feel like she’s ever had a “big break.”Yes, really.The whole "big break" thing is a myth, Marie says. And that's not because she doesn't know how it feels to wish for one! She remembers sitting in her studio apartment, staring at the computer screen, fantasizing about the "fairy business godmother" who would sweep in and discover her potential.But the career she's built today--the best-selling books, the hugely popular MarieTV series, the constant stream of success stories from her B School training program who approach her on the street to thank her for changing their lives--didn't come from a single amazing opportunity being dropped into her lap."What I’ve been able to see now, in hindsight, is there is no single opportunity that anyone else can give you that is more important for your success than the small daily actions you must take every day."Great quote, right? There's more to come. Every question I asked Marie in our interview brought some amazing sound bites--I was scrambling to write them all down! To get a taste of her wisdom in these quotes...listen to the whole episode for Marie's insights on how to overcome perfectionism and self-doubt, the main way to unite your audience into a tribe, and what daily actions you must take to achieve the success you desire!If you want to sign up for Marie's FREE Video Series (You need to watch Video 2 - trust us!), click here to sign up! 

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they'd be interested in this idea, and they give it a resounding "Yes, please!"And then, after all this, you put your great idea into action...and it doesn't sell. Nothing comes of it.When you spend time, effort, and money putting together something for your audience, only to hear crickets when you put it out into the world, it can really crush your confidence, not to mention put a dent in your bottom line.But what if you could take your idea through a proven process that makes sure it's a good fit for you, your business, and for your audience?Now that's a pretty good idea, right?My good friend Pat Flynn has tested many, many great ideas over the course of his online career. And believe it or not, even Pat has had a few ideas that he thought were great end up dead in the water. That's what led to his new book Will It Fly?, which shows entrepreneurs how to test their great ideas for real value.On today's podcast episode, Pat and I are going to walk you through some ideas, insights, and tips to help you learn how to test whether your idea will work for you and your audience. It's a great episode and you're going to want to hear the whole thing--trust me!Pat is one of the hardest working guys out there. But even more impressive than his work ethic is his transparency. If you've visited his site, you've seen that he publishes his monthly revenue reports so that viewers can see real-life proof of how well his ideas work.Success Isn't OvernightAs entrepreneurs, we're always talking about launching. Launching is a big part of what we do, but how often do we talk about what happens after you launch? Is your idea actually going to take off? Is it going to fly? Is it going to keep going or is it going to crash?Whether you need permission to really get moving on your latest idea, or if you require some "tough love" in order to let this one go and keep searching for inspiration, Pat's book is going to give you some fundamental tools for entrepreneurial success.EPISODE 95 Click Here to Check Out Pat's New Book "Will It Fly?"LEARN MOREThe Three Validation TestsThe History TestThe Shark Bait TestWant to check out Pat's book, where he dives deep into the content he shared with us? Click here to find out more about his new book, Will It Fly.EPISODE 95 Check Out Pat's New Book "Will It Fly?"LEARN MORE