The Amy Porterfield Show

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way. Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page FREE DOWNLOADYour sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.Here are some of the questions we are going to dive into: What is the most crucial part of any sales page? Do I know what imagery will compel my audience to buy? What types of testimonials do I need to curate? What are my product’s benefits and features? How long should my sales page be? Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.How?The process for formulating a high-converting sales page is what I’m talking about today.Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.After you ask yourself the four questions, there are then four core points that every sales page must include.In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.If you know where their hearts are, you can better empower them to take this journey with you.Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.EPISODE FREEBIE Get Amy's Free 4x4 Formula for Creating Brilliant Sales Pages FREE DOWNLOADStart learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.Familiarize and empower yourself with these essential insights here.Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you: Understand what you must have signed by every client Know the difference between what contract you need for a client versus what you need from your online course members Protect yourself against someone using your content incorrectly Learn how to protect the content on your website Create a clear plan for your privacy policy—and discover who needs to see it Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.EPISODE FREEBIE Get the Free Guide: Understanding Legal Contracts (and More!) for Entrepreneurs FREE DOWNLOAD 

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger.For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.We take a deep dive into: What types of content are most useful for Facebook Live Which additional social platforms complement your Facebook Live broadcast Where your focus should be while you’re live How professional or casual you should be The ideal cadence and timing for Facebook Live sessions Where you’ll find the metrics from your broadcast and how to leverage the results How to edit titles, images and posts for your broadcast The best strategies for communicating your upcoming Facebook Live to your lists and groups With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.Right away after the broadcast you can see the metrics.Get in here and start learning! It truly will have a tremendous effect on your businesses.

Are you getting the most out of your Facebook ad efforts?As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked.Your Questions This Week: If my ad is getting results, can I use the same ad for different launches? Are conversions for Facebook ads lower on weekends? Should I ramp up my ad Facebook ad budget in the days before my webinar? Are Lookalike Audiences on Facebook be effective? I’m not converting leads. What am I doing wrong? Do you have any tips for writing irresistible and compelling ad copy? The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here.These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising.By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns.For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad.His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you.I’m not converting leads. What am I doing wrong?There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track.Those are just two teaser Q&As, but listen here to hear them all.As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in: What you might be focusing on vs. what you should focus on. How to write ad copy to attract your ideal audience. Strategies for learning what your ideal audience member wants to hear from you. I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening!

Three questions for you before we start today: Do you want to grow your business? (Check!) Do you want to leverage more of your day to day? (Check!) Do you want to make your life--personally and professionally--easier? (Check!) Then you need the ultimate tools for your trade. And today I am in my cave of resources to share exactly what I use to scale my business, get maximum output from my team, and streamline so many different areas o of my life.So, what tools do I use? I’m glad you asked!Along with these resources I also provide the pros and cons of using them and the insider hacks that I’ve come to realize along the way.Because these tools will serve your business so well, I’ve created a free cheat sheet of all my FAVORITE tools, links to where you grab them, how they work and those awesome hacks I use to make them work even better.These hacks will save you time, money, and headaches.EPISODE FREEBIE Get Amy's Battle-Tested Tools That Will Rock Your Business FREE DOWNLOADNo tool is going to be the end all be all for any project, but you need to find ones that work for you and stick with them.Commit to these and your team will follow suit. I was once that person who kept switching out tools because I would “find something better.”My team finally called me on it and I came up with these battle-tested tools that we use on a daily basis. I can’t wait for you to check them out for yourself!

How can I be an expert if I am brand new at all of this and no one is paying attention—yet?This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving.Here’s why:We all started somewhere. All the experts you follow and admire today started at the bottom.When I started my business 6 years ago, I was so afraid of so many different things.A big lesson I learned along the way is that you are the expert of your content, your voice and your audience. Don’t think less than that at any moment.In this episode I walk you through the Five Reminders that You Can Be The Expert Inside your Online Course. These reminders are drawn from what I have learned over the last six years. I share my secrets to success because I want you to break through those fears immediately.Before I get into it, I want to tell you about this week’s freebie.Whether you’re a coach, consultant, speaker, freelancer or service provider of ANY kind, owning your own course is a game changer that can have a dramatic effect on your income and impact.Recently I’ve reverse-engineered the biggest lessons I’ve learned from five of my own successful online courses (that have served over 35,000 entrepreneurs while generating $6.4 million in revenue) and I’ve put all those key learnings in a brand new free master class.My LIVE master class is called "How to Confidently Create Your First Profitable Course in 60 Days" and before it’s too late, I want you to grab your virtual seat!Now, back to it—The five reminders will let you know that you’re capable of embarking on this journey and more so that you are ready to take action NOW.Listen in to learn the two areas where you might be holding yourself back when moving forward with building your online business.Also, I give you the tips and strategies you need to assure yourself that you are the expert.You will also learn the qualities that make a great online teacher and the surprise qualities that you think you might need, but don’t.If you are thinking about building a course in the near future—or if you’ve ever felt like a fraud while growing your business— I think you will find these reminders incredibly valuable.This episode is for you if you: Wonder if your “newness” will impact the quality of your class Want to learn more about cultivating your teaching skills Are curious about just how much commitment you need to start a class (the answer may surprise you!) Are nervous about the competition and how to push it away or embrace it These reminders are a great trigger for me every time I start a new course. I hope you find them as valuable as I do.Don’t forget to grab your virtual in my LIVE, Free Master Class, "How to Confidently Create Your First Profitable Course in 60 Days.” 

I want you to price your next (or first!) online course with confidence.In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.Grab your spot (it’s free!)Now, back to today’s topic: In your gut, are you charging what you’re worth?I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.Ask yourself these three questions: Are you afraid to ask for what you’re worth? Are you willing to deliver 10x the value of what you’re charging? Does your price point attract the clientele you want? Let’s dig into the seven steps here.One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.Next, we talk about the length of time it can take to launch and re-launch your product.Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.These seven steps will help you do just that. Own your price. Be confident. And go sell it. 

Do you know the detailed story of your perfect ideal customer?I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff.Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend.I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted.That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode.Other amazing takeaways from my new favorite branding and marketing strategist: Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media. Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your clients and make their life easier, they will stick with you. Discover the keys to writing better copy, creating better emails, and nailing your social media—all with just a few KEY tips. I had the MOST fun creating the episode this week—because I found Jasmine so brutally honest, funny and refreshing.Listen in (and get ready to laugh) as Jasmine explains the 5 key tips for growing your brand.Stay tuned for later in the episode when Jasmine goes into my favorite tip! It’s obvious you want people to love you and your social media, however, you actually WANT to repel some people. It’s so important and in the best interest of your business. She breaks down how to do this with finesse and self-assurance in order to grow your tribe.

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for.I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again.With Phase One, you focus on how to make money in the here and now.In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media?In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your business.I’ll walk you through several business models that are perfect for this level.Then with Phase Two, we move into creating a business and life you love.For this, you will ask yourself: What’s my ultimate business model?There needs to be an alignment between what you want to do and what your avatar wants from you: That’s the sweet spot.In many situations, including my own, a business model that offers A LOT of flexibility, consistent revenue and an abundance of opportunity to impact your audience is one that is built on you creating online training programs. Listen in to see how to put all of this into action.I also want to remind you to download my special freebie for today’s episode, called, “Where Should My Support Dollars Go?”One aspect that ANY level should be thinking about is: How do I make the most of my time by hiring support? I want to give you a little cheat sheet to help you hire the right level of support for where you are at in your business. EPISODE FREEBIE Get the Guide: Where Should My Support Dollars Go? FREE DOWNLOAD