The Amy Porterfield Show

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy.Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world.I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed?A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results.Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs.Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin’ mind), and more.Take notes. AND stay on until the end because that’s when we talk about some of the things they won’t ever do again and what they’re planning to do next time around.Also: If you haven’t downloaded my 90-Day Pre-Launch Blueprint freebie, you might just want to grab that while you listen along to this week’s episode.These are the key steps they followed:Step 1: Launch a pilot program.Step 2: Survey your list.Step 3: Built a main platform (Terri and David chose YouTube).Step 4: Create a launch freebie.Step 5: Create a free, closed community inside of Facebook.Step 6: Create a 21-day challenge for that private Facebook community.Step 7: Cart opens—launch with a multi-webinar strategy.*NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS.Let’s dive in!Once you’ve listened to this episode, go back and listen to last week’s and make sure you download my 90-Day Pre-Launch Blueprint freebie. These are some next-level goods. Get moving! EPISODE FREEBIE Get Amy's 90-Day Pre-Launch Blueprint FREE DOWNLOAD 

Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy.And the right pre-launch ramp-up will help you set the stage for a successful launch.While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go.That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch.Today’s plan is broken up into three months of specific strategies that build on each other.There are three key concepts: CREATE and post original content weekly CONNECT with your audience with a Facebook community COMMIT with a 21-day Challenge I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here.EPISODE FREEBIEGet Amy's 90-Day Pre-Launch BlueprintFREE DOWNLOADOver the next 90 days of this plan you will learn: How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!) The best place to set up your opt-in How to segment your audience How to run a Facebook group that truly engages and conditions your audience to hear from you Check out that step-by-step blueprint now!

Facebook ad targeting is the trickiest thing!I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds.I’m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready.By the end you will be able to answer: Am I sure the problem is my targeting? What’s new that I’m not yet doing? Are my targeting groups set up correctly? Facebook ads are changing constantly, and by changing they are evolving — think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues…If you’re feeling confused, you’re in the right place. Rick and I are breaking it all down for you.We are going to walk you through 3 ways to fix your Facebook ad targeting—and the first way will surprise you.We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics.Rick and I break down how you can leverage many different custom audiences and groups. You will be confident about where you should be putting your time and energy after you listen.We even walk you through how to set yourself up to tackle your changes one step at a time so you can understand what’s working and what’s not working.By the end you’ll know exactly how to apply these 3 tips to work for you.Start listening here!Once you’ve heard this episode, click back to this page. The images below will be helpful to get a snapshot of the new-ish Facebook Page engagement targeting. It’s a cool feature you will likely want to check out once you get the details here.

Today I’m talking about the ONE THING that could be holding you back in your business.This is a real obstacle that can STALL your business growth.I know this because it stunted my own growth.Today I’m talking about the low-value bullsh*t questions you ask yourself that make you feel stuck. These are the questions that suck the soul out of you and can make you feel that you are not cut out for this entrepreneurial life.The scary thing is that you likely don’t even know you’re doing it! But if you feel discouraged by your progress and “not enough” in your business, you are for sure doing it.It’s time to find some new, alternative questions, don’t you think?To help me tackle this very important topic, I’ve asked my own mentor and former business coach (and one of my favorite guests!), Marie Forleo, to help me make this into something extremely tangible and actionable for you.I put five “low-value” questions—the kind that make your heart sink—in front of Marie and I asked her to turn them into questions that will lead you down the road to bigger results and successes. And boy, did she deliver. We also have some fun in the process, so take a listen here.Before we dive into those 5 crucial low-value questions and their empowered high-value counterparts, one last note: Marie has released a free video training series—and it’s exceptional.It answers the question I hear ALL THE TIME: “How do I know I’m working on the right strategies and focusing on the right things to make my business work?”So this has become a must-watch for me, and my students.Here are the five questions Marie is making over in today’s podcast:LOW VALUE QUESTION #1:What if no one buys what I'm selling?LOW VALUE QUESTION #2:What if they think I'm a fraud?LOW VALUE QUESTION #3:I don’t have enough __________ (experience/time/money/know-how/exposure) so how can I possibly compete against X?LOW VALUE QUESTION #4:I’m too far behind! Why didn't I get into this online marketing game earlier?LOW VALUE QUESTION #5:This is taking too long. Why am I not finding success more quickly?Check out the NEW high-value questions here—and then starting USING them to shift your mindset to get bigger results in all you do.Let’s get rid of the limiting beliefs and negative self-talk that may be holding you back—time to get inspired and raise your business game, for good.

You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your course package. But, there’s one thing I haven’t told you yet...How to do it!Today, I’m breaking down how to not only set up your group, but how to make it grow for the long-term.This week’s mini training is all about what it takes to create a successful private Facebook Group to support the students inside of your paid programs.I’ve been doing these groups for a long time and today I’m sharing the behind the scenes details about what works—and what doesn’t.Also, make sure to grab my step-by-step how to guide for setting up for your first private Facebook group. It includes REAL LIFE EXAMPLES of others doing great things in their own groups and I’ve also included directions for how to set up your own private group. Download here.EPISODE FREEBIE Get Amy's Facebook Course Group PrimerFREE DOWNLOADGet ready to strengthen your impact, leadership and profits with specialty Facebook Groups - I’ll give you the entire scoop here.

Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more.And because I know you’re likely juggling a million things right now (that’s normal, right?!), I’m here to help you take the first BIG step in webinar planning: Identifying a perfect webinar TOPIC and then crafting it into an irresistible TITLE.Now once you nail that title (as I know you will!), I also give 13 questions that will help you REALLY KNOW if you’ve nailed it.But what happens if you listen to my latest mini-training, come up with your topic and title and then realize you totally missed the mark and it’s just not working for you?In my freebie of the week, I’ve not only included those 13 CRUCIAL QUESTIONS, but also some solid troubleshooting tips to get you through any challenges you might come up against. Just grab it below.EPISODE FREEBIE Get Amy's 13 Questions That Will Reveal If You Have a Winning Webinar Topic and Title FREE DOWNLOADYour webinar topic and title needs to be irresistible and actionable. It needs to instantly grab your audience’s attention, while focusing on just one thing.Let me walk you through how to get it done, so you can get to the finish line a heck of a lot quicker.

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works?Then this powerhouse mini-training is for you.Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of.My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list.Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge.Like anything, when it comes to Challenges, you need a system. A plan that will get you started.That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again.Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now.Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet . . . .You’re finding yourself wondering, does my course content justify my price?You’re not alone.Course creation is one of my favorite topics, but it can be incredibly tricky to lay it all out there — especially for your first course.I’ve not only created multiple courses, but I’ve helped so many entrepreneurs who are struggling with their online courses turn them around and enable them to sell confidently.This week I’m sharing with you how to know if you’re offering enough value for the price point you’ve set.I’m also sharing 7 WAYS TO SAVE YOUR ONLINE COURSE. If you created your course outline and feel that something’s missing OR maybe you’ve completed your entire course and something just feels off, I’ve got the FIX for you.In this episode, I give you 7 detailed strategies that you can use to actively save your course and see success with selling it at the price point you’ve set. Get my free detailed checklist that outlines exactly what you can do to save your course and make it even better. Download it now.EPISODE FREEBIEGet Amy's 7 Ways to Save Your Online CourseFREE DOWNLOADThe question I am answering in this week’s episode, is: Do you have enough value to justify your price point?Maybe you’ve seen courses similar to yours offered at a lower cost or you’re having second thoughts about your higher price. This is gut check time and this week’s episode will bolster your confidence around your price.Does the value you’re offering in your course justify the price? Click here to find out.There are several strategies for knowing if you’re offering enough value for the price point you’re charging.I’m giving you my sure-fire tip for the best way to outline your course in a way that continuously keeps it fresh — and why this is so important to the overall success of your course.Then, I give you a list of 12 questions to ask yourself that will help you confidently determine the quality in your course content.These questions will help you be the risk-taker you are, examine your offer as a whole, and lay it all out there for your students.You will want to use these strategies not only to identify what pieces of content you may want to change (or add), but to ensure that you feel confident in your product and have added all the value you can (without overwhelming your students!).Boost your confidence, find out how your course value rates. Click here!

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017.I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give you a shot of confidence and be a massive game changer.For a little extra push and motivation, I want you to also check out my freebie: my must read list to build momentum in 2017. I can’t think of anything better than a great book to help bring me new perspectives and ideas. Also, when I need inspiration, I turn to books. So for me, diving into some good books is CRUCIAL if you want to propel your business forward.EPISODE FREEBIE Get Amy's Must Read List to Build Momentum in 2017 FREE DOWNLOADAs for the 7 bold moves, I carefully picked each of them because I know they will help drive growth for your business, and can be implemented with little cost on your part. In fact, I’ve include how you can take action for each move.Amongst those seven, I have ways to revolutionize your content, launch a new community, find a group of mentors, help you drill down on your business, and more. I think there is a little something for everyone—check it out and pick your bold move for the New Year now.

Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save.My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching.Today it’s all about growing a profitable business with the right resources, while also keeping it lean.To get you started, click here for this value-packed tools guide (it’s FREE!), which details the specific tools and resources I mention (and more) and how you can leverage them right away. Get my detailed list here!This detailed, tested, proven list of online resources will keep you organized, increase your profits and make you look like the pro that you are.EPISODE FREEBIE Get Amy's 2017 Online Business Tool Must-HavesFREE DOWNLOADAlso, in this episode, I break down three crucial stages to building a strong online business and specifically share with you:      How to gauge what stage you’re in      The signs that you’re ready to graduate to the next level      The specific tools that will get your business built for long-term profits What stage are you in? Click here to find out!