The Amy Porterfield Show

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3: What’s the best content to start a conversation with your audience? What content will help you drive customers to your core marketing message? Which pieces should you use to expand and deepen your audience’s knowledge of your subject? Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!)This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch.And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my freebie: 3-stage content marketing launch plan here.I’ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program— over and over again. Get ready to see a specific example for every stage here. Download now!You’ll learn precisely what content to market before your cart opens (and you’ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed.EPISODE FREEBIE Get The 3 Stages for Planning Your Content Marketing Plan for Your LaunchFREE DOWNLOAD 

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . .That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them.My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps.Side step these 5 common mistakes most of us make with Facebook ads. Click here!For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics?Rick and I are breaking that all down for you.What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you.We systematically review each of the 5 Facebook ad missteps and provide ways to self correct.You know your target audience better than anybody, you know their pain points and challenges. You are more prepared than you might think to experiment with a few of these fixes and get better results from your Facebook ads.Now is your chance to learn what to look out for and avoid these missteps in the future. Click here to get the 5 common Facebook ad mistakes!

How are you responding to the shifts happening NOW in social media marketing?I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner.Click here to learn what updates to make to your social media marketing plan today.You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode.Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook.Learn what you can do to pivot your approach.The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics. Listen in now.AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017. I’m going to be speaking and I hope to see you there! Get registered now at the link at the bottom. Details here.

Are you having a love/hate relationship with your course creation?Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out.I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard).I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now.Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process.I am dedicating this entire special episode to demystifying the product creation process.I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.)There are three questions you should ask yourself before you create any course. These questions will help you find FOCUS. Once you have that, your creative energy will flow.I will also help you decide what content makes the most sense for your business and your audience right now. For example, do you know if you want to create an Introductory Course or a Signature Course? I’m breaking down both of these for you.Listen in to hear how you can get unstuck and create the course you’ve desperately wanted to complete. (The finish line is closer than you think.)

Your first webinar didn't convert.You wanted to launch your course two weeks ago, but you just can’t get your content outline together.Your Facebook ads are seeing clicks, but not getting quality leads.What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up and move forward, more determined than ever?Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective.That’s why I wanted to chat with Patrick Bet-David. For Patrick, a setback is an opportunity waiting to happen. And his rags to riches story is inspiring for ANY business owner.Make sure you stay tuned to the end, because in addition to Patrick’s fascinating story, I wanted to give you a little bonus: A mini-training on how you can stand out from the competition and get results.First, you’ll learn what you need to instill in every potential buyer.Second, you’ll discover the most important thing to deliver on.Lastly, you will learn what you need to develop and stick to as much as you can. It’s so, so important.The last one is incredibly powerful and can make all the difference in your new business.Also, learn the one mistake that Patrick says ALL entrepreneurs make, so you can avoid it.Get started on this mini-training now!

You’ve got this!Today, I have three incredibly DOABLE solutions to rid yourself of the feeling that may be overtaking your life – OVERWHELM.Ugh. I don’t even like saying the word, because I know how awful it can feel when it’s overtaking your life. And, I’m here to help.For me, overwhelm shows itself when I feel like I’ve gotten behind or everything feels disorganized, and I know things could go in a really bad direction.It’s in those moments that I use one of my personal stress strategies that I’ve been fine tuning ever since I started my own business.In this episode I share a very personal struggle that I’ve been facing in my business. Some of my overwhelm has been coming from my issue with doing VIDEO. Ugh! Click here to hear my story - you might be able to relate.I’m certain that you will find that one of the three solutions I share with you in my recent episode will come naturally for you. The other two you may have to work at more, but I promise you, if you put the work in, it will be SO WORTH IT.The first one tells you the exact process you can do to wrap your head around what is really causing overwhelm for you.The second solution tells you the steps you can take to lessen the stress in your life.And, the third and final fix helps you get clear on the fear that might be getting in your way.Like I said, you’ve totally got this! Use my Triple S to squash your overwhelm. Click here!

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar.Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.”If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy.But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!)Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience.I’m showing you how you can build trust and make the purchase of your product, course, or service the next logical step for your audience.Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again.Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here.This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly.Stick with me, and listen in, so that doesn’t happen to you.I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course.I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales.Learn how to sell on a webinar without being salesy here!

Today, I’m on the edge of my seat wanting to give you a new strategy that will help you grow your business and make the most of your funnels, email marketing, Facebook ads and so much more.Everything you want for your business starts with an intention, right?Then, you add enthusiasm and dedication toward your idea.But, then what?Unfortunately, for many what happens next is resistance—whether it’s in the form of self-doubt, a financial obstacle, or perhaps just a seemingly unrealistic goal.By accepting these as obstacles, you are giving into the resistance and giving up on what what could be.So how do you get what you really want?Gabby Bernstein, best selling author and next-generation thought leader, is here to show you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation - two things I’ve never personally explored in my own business until now.Gabby used these techniques to achieve her number one goal—being interviewed by Oprah. (I mean, come on! Oprah?! That’s huge!)She’s sharing her techniques here.Listen in on the juicy details to learn how to make powerful achievements in your business now!As you will hear us chat about on my latest podcast episode, Gabby recently released her new book, “The Universe has Your Back.” She has a special bonus for those who buy her book. She’s giving you six-and-a-half hours of free training based on principles in her book. Buy Gabby’s book and get started on her bonus training now!

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have?Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads.So, listen in because we are answering questions that we have heard from MANY of you.This week we tackle big questions about organizing Ad Sets, specifics on targeting and also how to analyze your latest ad campaign (aka: what do all those numbers really mean?!).Here’s a look at what we are answering today: How many ad sets are best for each ad campaign? Should I combine smaller ad sets? Are there benefits to how many you have? (Rick’s answer to this one is VERY detailed and actionable!) When targeting people who like a certain Facebook page, should you also narrow the audience if you want to target specific types of people? Or, should you let the ad copy do that for you? (Such a good question!) What do all the numbers mean when reading how your ads are doing in the power editor? How do you know your ads are doing well? What am I looking for? (We get this Q a lot and I love how deep we go with it!) When selling high-priced programs or products, what should my strategy be and what type of sales funnel will get the best results? (We include TONS of examples with his response!) Also, Rick hosted a free webinar where he discussed all about how to create an automated system that will bring in sales and leads everyday for your online business using Facebook ads.Sign up for his free webinar replay to get all of Rick’s awesome tips and tricks for Facebook ad funnels!

I’m here as a witness: It IS possible to tame your email inbox and seemingly never-ending list of tasks.In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought was NOT possible!)They taught me something invaluable: The reason most of us fail at getting to Inbox Zero every day is because to get there, you can’t just focus on your emails.Huh?!  Here’s what I mean . . .It’s not just about getting to zero, it’s about changing your approach—so that you have the right tools and procedures in place to be able to get to ZERO every day.Which means—establishing a COMMAND CENTRAL for your business, AND your life.April and Eric have the freedom to do more with their lives, including spend a lot more time with their family, because of their own idea command central. You can create one too.This episode is to help get you out of the weeds and give you the FREEDOM to work on what you do best! Imagine what you could do if you had the head space to not worry about getting through your emails, but instead working on the projects that really matter for your business.Most people live with piles everywhere—digital or physical. (I use to be a Post-It junkie!) A command central will help you churn through your “to do” list so you’re able to focus your mind on what you do best.Set up your command central and get to Inbox Zero with me now!!