The Amy Porterfield Show #103: Scaling Your e-Commerce Business with Steve Chou
Google-ads, targeting, and Facebook-scaling, oh my!
We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce.
The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, information marketing, growing your email list, webinars, and so much more!
Quick story about Steve: He owns the site, mywifequitherjob.com. And she did. They live in the gorgeous (and pricey) Silicon Valley. She wanted to quit her job to have more time with their kiddos, but they had to figure out a way to supplement her $100,000 salary. They started the site and in the first year it became a success.
HOW did Steve do that? Steve goes into detail on how he and his wife grew their business by driving traffic to their e-commerce site in this week’s episode.
First and foremost determining the best sites for your e-commerce marketing depends on what your value proposition is. What are you looking to market online with e-commerce?
If it lends itself to searches; for example, Google shopping converts very well. But you see, if you’re selling something general like T-shirts, Google might not be your best bet. And, you might want to go with the targeted marketing on Facebook for better conversion rates. Other businesses like Steve’s e-commerce wedding site where he sells custom wedding handkerchiefs, use both Facebook and Google ads. He dives into that kind of detail in our chat.
Steve and I touched on
- When Google shopping will work in your favor
- When using Facebook is ideal
- What the minimum price point is of something you would want to advertise on Facebook
Equally important for you, Steve sees content as the next wave of how to market products and services and I could not agree more. We got into an important discussion on why video will be the next major trend and why you need to know where you should use it.
It all comes down to REALLY knowing your audience and who will buy your product.
Want to know how to scale your Facebook ads? This is one of the topics Steve and I discuss and I’ve created a free training video for you to dive a little deeper.
Whether you’re looking to improve your e-commerce site, build your list, or grow your consulting business, these spot-on Facebook ad scaling tips are for you!
EPISODE FREEBIE Get Amy's Free Training Video: Scaling Your Facebook Ads
Listen to Steve give you more strategies on content, training programs and growing your business via Facebook, Google, Instagram, and Pinterest here.