The Amy Porterfield Show

Do you want to know what Facebook ad retargeting is all about?By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign.Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting.We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales.Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience.As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign.We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it.Then, we go into how you can leverage a retargeting campaign and the benefits (more sales) that come from using it.Next, we spend some time talking about how to determine the right audiences for retargeting and the different kinds of audience groups you can create. (The biggest asset of retargeting is that you are able to reach out to a more specific, warmer, unique audience.)I’ll also share my own retargeting experience and tell you a little bit about how I first used retargeting and how I was able to create a smaller scale campaign, build my audience groups, and then leverage those leads to successfully sell something even bigger.Facebook retargeting is an incredible tool. Take advantage of this episode so you can understand and apply these strategies to start your own Facebook ad retargeting campaign now.

Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on.So here it goes. (Listen in here.)I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here.EPISODE FREEBIE Get Amy's Final 3 Launch Emails Sent Out During Courses That Convert FREE DOWNLOADI’m a show and tell kind of girl and I want you to understand how these five lessons came about. So, be prepared to hear the nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way.I also go into detail on the roles of some of my oh-so-important support staff during a launch. I talk about how many full-time employees I have when I’m not launching and then break down my total full-time and part-time team members that I have ready for launch time.Use these five strategies to avoid getting overwhelmed, prepare yourself for any launch big or small, learn how to bounce back from any misstep and most important have a successful and profitable launch.

When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence.Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing.And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence.In this action-packed episode I share: The 8 Steps to Successful Affiliate Marketing The 7 Reasons Why Being an Affiliate is a Great Dry Run for Your Own Launch Common Mistakes People Make with Affiliate Marketing Whew! This is a TON of value.I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is one of the best ways to get the hands-on experience you need to feel good about your launch. I know this because this is the path I took—affiliate launch first, then my own launches.Check it all out here.So we will start off with those steps to mastering affiliate marketing: Pick Your Products Set Your GBB Goal (good, better, best) Make Key Decisions Set Up Your Backend Run Your Communication Plan (Paid traffic and emails) Create Results through Engagement Communicate and Convert Deliver on Your Word Then, you will want to stay tuned for the real meat of this episode. I show you how affiliate marketing connects to your own launch—and how you can best leverage this approach to get results in your launch.Rachel also shares her new program “Profit without Products.” I love when products are born out of experience and knowing your stuff inside and out. Being an affiliate marketer changed her life.Rachel gives you the roadmap and tools for knowing what steps to take and when you should take them. She even gives you step-by-step instructions for the tech you need to reach your goals, so it won’t be overwhelming and you won’t be on your own. You can get all the details here. EPISODE 115 Learn More about Rachel's "Profit Without Products" LEARN MORERachel and I wrap up with the common mistakes some people (not you with the help of this episode!) make with affiliate marketing, including not priming the pump, drive-by posts (a pet peeve of mine!) and the ultimate baddie: poor affiliate etiquette.I also give you a sure-fire tip to being the best partner that your affiliate has ever seen. This advice will make them want to work with you over and over again.It’s all here in your must-have guide to affiliate marketing.

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way. Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page FREE DOWNLOADYour sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.Here are some of the questions we are going to dive into: What is the most crucial part of any sales page? Do I know what imagery will compel my audience to buy? What types of testimonials do I need to curate? What are my product’s benefits and features? How long should my sales page be? Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.How?The process for formulating a high-converting sales page is what I’m talking about today.Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.After you ask yourself the four questions, there are then four core points that every sales page must include.In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.If you know where their hearts are, you can better empower them to take this journey with you.Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.EPISODE FREEBIE Get Amy's Free 4x4 Formula for Creating Brilliant Sales Pages FREE DOWNLOADStart learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.Familiarize and empower yourself with these essential insights here.Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you: Understand what you must have signed by every client Know the difference between what contract you need for a client versus what you need from your online course members Protect yourself against someone using your content incorrectly Learn how to protect the content on your website Create a clear plan for your privacy policy—and discover who needs to see it Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.EPISODE FREEBIE Get the Free Guide: Understanding Legal Contracts (and More!) for Entrepreneurs FREE DOWNLOAD 

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger.For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.We take a deep dive into: What types of content are most useful for Facebook Live Which additional social platforms complement your Facebook Live broadcast Where your focus should be while you’re live How professional or casual you should be The ideal cadence and timing for Facebook Live sessions Where you’ll find the metrics from your broadcast and how to leverage the results How to edit titles, images and posts for your broadcast The best strategies for communicating your upcoming Facebook Live to your lists and groups With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.Right away after the broadcast you can see the metrics.Get in here and start learning! It truly will have a tremendous effect on your businesses.

Are you getting the most out of your Facebook ad efforts?As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked.Your Questions This Week: If my ad is getting results, can I use the same ad for different launches? Are conversions for Facebook ads lower on weekends? Should I ramp up my ad Facebook ad budget in the days before my webinar? Are Lookalike Audiences on Facebook be effective? I’m not converting leads. What am I doing wrong? Do you have any tips for writing irresistible and compelling ad copy? The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here.These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising.By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns.For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad.His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you.I’m not converting leads. What am I doing wrong?There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track.Those are just two teaser Q&As, but listen here to hear them all.As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in: What you might be focusing on vs. what you should focus on. How to write ad copy to attract your ideal audience. Strategies for learning what your ideal audience member wants to hear from you. I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening!

Three questions for you before we start today: Do you want to grow your business? (Check!) Do you want to leverage more of your day to day? (Check!) Do you want to make your life--personally and professionally--easier? (Check!) Then you need the ultimate tools for your trade. And today I am in my cave of resources to share exactly what I use to scale my business, get maximum output from my team, and streamline so many different areas o of my life.So, what tools do I use? I’m glad you asked!Along with these resources I also provide the pros and cons of using them and the insider hacks that I’ve come to realize along the way.Because these tools will serve your business so well, I’ve created a free cheat sheet of all my FAVORITE tools, links to where you grab them, how they work and those awesome hacks I use to make them work even better.These hacks will save you time, money, and headaches.EPISODE FREEBIE Get Amy's Battle-Tested Tools That Will Rock Your Business FREE DOWNLOADNo tool is going to be the end all be all for any project, but you need to find ones that work for you and stick with them.Commit to these and your team will follow suit. I was once that person who kept switching out tools because I would “find something better.”My team finally called me on it and I came up with these battle-tested tools that we use on a daily basis. I can’t wait for you to check them out for yourself!

How can I be an expert if I am brand new at all of this and no one is paying attention—yet?This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving.Here’s why:We all started somewhere. All the experts you follow and admire today started at the bottom.When I started my business 6 years ago, I was so afraid of so many different things.A big lesson I learned along the way is that you are the expert of your content, your voice and your audience. Don’t think less than that at any moment.In this episode I walk you through the Five Reminders that You Can Be The Expert Inside your Online Course. These reminders are drawn from what I have learned over the last six years. I share my secrets to success because I want you to break through those fears immediately.Before I get into it, I want to tell you about this week’s freebie.Whether you’re a coach, consultant, speaker, freelancer or service provider of ANY kind, owning your own course is a game changer that can have a dramatic effect on your income and impact.Recently I’ve reverse-engineered the biggest lessons I’ve learned from five of my own successful online courses (that have served over 35,000 entrepreneurs while generating $6.4 million in revenue) and I’ve put all those key learnings in a brand new free master class.My LIVE master class is called "How to Confidently Create Your First Profitable Course in 60 Days" and before it’s too late, I want you to grab your virtual seat!Now, back to it—The five reminders will let you know that you’re capable of embarking on this journey and more so that you are ready to take action NOW.Listen in to learn the two areas where you might be holding yourself back when moving forward with building your online business.Also, I give you the tips and strategies you need to assure yourself that you are the expert.You will also learn the qualities that make a great online teacher and the surprise qualities that you think you might need, but don’t.If you are thinking about building a course in the near future—or if you’ve ever felt like a fraud while growing your business— I think you will find these reminders incredibly valuable.This episode is for you if you: Wonder if your “newness” will impact the quality of your class Want to learn more about cultivating your teaching skills Are curious about just how much commitment you need to start a class (the answer may surprise you!) Are nervous about the competition and how to push it away or embrace it These reminders are a great trigger for me every time I start a new course. I hope you find them as valuable as I do.Don’t forget to grab your virtual in my LIVE, Free Master Class, "How to Confidently Create Your First Profitable Course in 60 Days.”