
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Latest episodes

Jan 21, 2016 • 49min
#94: Using Periscope to Grow Your Business
By now you've probably heard about Periscope, the live streaming social media platform that lets you talk to your fans in real time. It's the fastest growing social media platform of all time! Since Periscope launched in March 2015, it already has 15 million users. And get this: those users upload three years' worth of video content every day.I dabbled with Periscope for a while in 2015, and to be honest, I couldn't figure out if I loved it or hated it. Mostly, I just didn't really understand how to use it to its fullest potential.That's why I was so glad to talk with today's podcast guest. Zack Spuckler is a genuine Periscope ninja, and he has used the platform to do amazing things with his email list.Whether you're an early adopter who is already using Periscope on a daily basis, or a skeptic who wonders if this medium is really going to last long enough to be worth the time it takes to learn it, this episode is one you just can't miss.I'll be the first to admit that my biggest obstacle in using Periscope is the whole "live stream" nature of it. Frankly, it makes me nervous--I like to have a plan, a script, and a lot of chances to correct my mistakes.At the same time, I recognize the real power of livestreaming to break the barriers between you and your audience. They get to come inside your world, and you get to be more personal and engaging with them. It lets your audience see a side of you that really no other social media platform offers.Having said that, there are some do's and don'ts that go a long way toward making Periscope truly effective as a marketing tool. That's where Zach's expertise comes in!In addition to offering tons of pro tips and insider tricks on how to use Periscope to best advantage (and a good estimate on how long it takes to really hit your stride) Zach has created a freebie just for you. It's a worksheet with five simple steps to guide you through your first Periscope broadcast. Click here to get it now!EPISODE FREEBIE Get the Simple Broadcast System Worksheet FREE DOWNLOAD"I sold about $1,200 of the course at a $97 intro price. Then I did it again the next day. We ended up doing about $2,200 in sales with about an hour and a half of Periscopes. We hadn’t sent emails. We didn’t even have a sales page."Then I launched my Periscope course and really drove people there from Periscope. This will really tell you the power of it: I didn’t have a freebie ready for Periscope. I threw together a lead page that said, “I’m going to make a really cool Periscope freebie. I have no idea what it’s going to be, I just know that you should sign up for it.” We had over 200 people opt in for that and when all was said and done, in the course of the first 30 days and a little beyond that because we had launch, we had sold 60 copies of the course." The Real Power Behind PeriscopeZach has tons of tips and tools that will help you create results like these on Periscope. But the real key to Zach's success isn't just the platform--it's the ability it gave him to really hear what his audience wanted.Prior to using Periscope, Zach was facing that constant frustration of creating products that he thought his audience wanted from him, only to have nobody click the "Buy" button when he finally released it. But by engaging with his audience on live video, he could literally count the number of times people asked about something, and know exactly what it was they wanted."It’s just crazy, the engagement and conversion that you can get with live video. You don’t have to think anymore, you just have to listen. That's what I like about it."If you're ready to really dive into Periscope and find out how to use it, click here to listen to the podcast now. And make sure to download the worksheet created especially for you by Zach himself.

Jan 13, 2016 • 55min
#93: Affiliate Marketing Success with Rachel Luna
You know how important your list is to your business' growth. If you're measuring your list's health in terms of numbers, it can really get you down sometimes. It's easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds).My guest on the podcast today is going to blow that myth out of the water! Rachel Luna is living proof that you don’t need a gigantic list to gain success. What really matters about your list isn’t the number of names and addresses on it, but the quality of those people in terms of their engagement with you.Rachel’s success story is really a one-two punch. Not only does she show the power of what you can do with a highly engaged list, but she’s also a stellar example of how to do affiliate marketing right.If you’ve thought about doing affiliate marketing but haven’t tried it…or if you’ve gone through it before with mediocre results…Rachel’s story is going to truly inspire you. And you’re also going to love the freebie Rachel created for us this week: it’s called the Confident Affiliate Marketing Starter Guide. You can get it by clicking here!Secrets of an Affiliate Marketing SuperstarLast spring, Rachel worked with my business coach Todd Herman and chose to be an affiliate promoter of his 90-Day Year program. As a business/life coach to other entrepreneurs, Rachel is ultra-focused on taking action and setting goals, which made her a perfect fit for this promotion."Who is this Rachel Luna, and what is her secret?" Finally, I decided to get in touch with her to find out just that. And today she is sharing the secrets of her affiliate marketing success with all of us! Click here to start listening now.You can see why Rachel was blowing us all away with her climbing numbers! This made it all the more devastating when, just one week before the official program kickoff, Rachel’s website got hacked. Everything she had planned for her promotion—blogs, sales pages, bonus materials that she’d created for her audience—was gone. Rachel considered not even doing the promotion. She’d spent hours putting all this together, only to have it wiped out overnight. But after talking with Todd, she decided to keep moving forward and see what happened."I sent off that first email which I had taken the time to write really well. I was very thoughtful about it. I was very intentional because I wanted to make sure it was something that would resonate with my audience."And oh, did it ever resonate. By Day 1 of the promotion, Rachel had made $10k…almost 75% of her revenue goal. By Day 2, she’d surpassed her goal by $2000. By the time the launch ended, Rachel had made a $53,000 profit, almost four times her goal amount. By the way, this little fish, ended up finishing fourth overall out of all the affiliates promoting the program. Amazing!You Don't Need a Big List to Get Big ResultsRachel shares a lot more details of what made her affiliate launch such a staggering success--how much she spent on Facebook ads, how she structured bonuses for her audience, etc.--in the full podcast episode. And of course you'll want to download her amazing freebie, the Confident Affiliate Marketing Starter Guide. EPISODE FREEBIE Get the Confident Affiliate Marketing Starter Guide FREE DOWNLOADBut the biggest takeaway, in my view, was that Rachel didn't let the size of her email list stop her. She could have put off Todd's program until next time it came around, telling herself she was going to wait until her list was bigger. But instead, she took action with what she had, focused on maximizing her strengths, and didn't let setbacks slow her down."Sometimes, in my experience as a life coach, people aren’t so focused on taking action, they are focused on feeling better. They were happy with mediocre results. I want to have the best, most exciting. I want big."

Jan 5, 2016 • 44min
#92: Facebook Ad Targeting 101
Let's kick off the New Year with an absolute game changer for your business: Facebook ad targeting.Some of you by now have become really good at this. But if you're still struggling to nail your Facebook ad strategy, or if you're just getting started in this world, this episode is most definitely for you.I work with a lot of business students who are just getting started with Facebook ads or have been dabbling in ads for a while without seeing much success. The number one mistake I see them making is targeting the wrong people. This usually happens for two reasons.Some of my students truly don’t understand who their avatar is.Others...the majority, in fact...know who their avatar is, but they just haven’t dug deep enough to understand them in a way that Facebook ad targeting could make a huge difference for them in their business.Specifically, they haven’t done the research or documented their successes and losses, so they aren’t really sure what’s working.Here's what I always remind them: when you get really good at Facebook ad targeting, there is no doubt you are going to see some major shifts in the impact you have with your audience and a major increase in your revenue streams.That's why I've created a roadmap that will let you know exactly where to focus, along with what needs to be on your radar from the get-go. It's really simple--just the way I like it--and it's set up so that you can keep adding to it as you learn exactly who your audience is and how to get in front of them. Basically, it's the key to unlocking the most valuable resource in your business.I've put a lot into this episode for you, so make sure to listen to the whole podcast to get everything you need to start the new year off successfully!I've also created a great freebie to help you with this plan--the Facebook Ad Targeting Starter Guide. It's a list of ten questions that you MUST be able to answer about your audience in order to fully optimize your Facebook ad targeting. Grab the special guide by clicking below!EPISODE FREEBIE Get Amy's Facebook Ads Targeting Starter Guide FREE DOWNLOADLike I said, you've really got to listen to the whole episode to get all this great information I've put together for you. But to outline it for you, Facebook ad targeting breaks down into four specific opportunities:Targeting Opportunity #1: Target Your Own AudiencesTargeting Opportunity #2: Targeting Your Own Facebook FansTargeting Opportunity #3: Target Other Facebook PagesTargeting Opportunity #4: Creating Lookalike AudiencesBe Patient with YourselfFinally, I have to remind you to be patient with yourself. This isn’t all going to fall into place tomorrow. My goal is to give you a roadmap and a bunch of examples, so you see where you want to go with your Facebook ad targeting and have the skills to get there day by day.In addition to laying out the steps in each targeting opportunity, this podcast episode walks you through using two super-easy research tools that should become second nature to you when you start to dive into Facebook advertising. Click here to listen to the whole thing now.And make sure to download this week's freebie so you can get super-prepared for making the most of your Facebook targeting.EPISODE FREEBIE Get Amy's Facebook Ads Targeting Starter Guide FREE DOWNLOAD

Dec 31, 2015 • 47min
#91: 100 Days of Goal Setting with John Lee Dumas
Happy 2016, everyone! I am thrilled to ring in the New Year with you.As I’ve mentioned before, I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and systems around getting them done…it gets my creative juices flowing like nothing else.And the podcasts I have planned for 2016 are no exception! There are some really exciting episodes in store for you. We’ll be focusing on list building and building campaigns in your business so that you can sell more online. We’ll talk a lot about content creation and making sure that you’re getting in front of the right people to make the biggest impact. And we’ll make sure you are creating a business that you love as well as creating online training programs and products that your audience can’t get enough of.But to get us set up for success in all these areas, I’m going to kick off the new year with some advice from my good friend John Lee Dumas. John is a favorite guest to have on this podcast because his brand Entrepreneur on Fire is a stellar example of the kind of success we’re all shooting for. And after hosting over 1200 interviews with successful entrepreneurs, John is definitely an authority on what it takes to achieve online business success.SMART Goals = Surefire SuccessJohn said that over the past few years, a pattern emerged in the emails he received from his audience. A lot of people were struggling with online business because they didn’t know how to set and accomplish goals in an effective way.Contrast that with what John saw in the success stories of his Entrepreneur on Fire interviewees:“I’m a big believer there is no silver bullet. It’s all hard work and getting your nose down to the grindstone, for sure. But I step back and ask what is one thing the Amy Porterfield’s and Pat Flynn’s and Michael Stelzner’s of the world all do well. … These people all know how to set and accomplish goals.”So John decided to dedicate 2015 to creating a structure for his audience to take action with setting goals.And now, in 2016, he has an amazing and beautiful product to help them do just that! It’s called the Freedom Journal: Accomplish Your Goals in 100 Days.It’s a hardbound, 300-page physical book that walks you step by step through the process of not only setting a goal but accomplishing it within 100 days.(True story: I have this journal right in front of me, and let me just tell you that simply holding it in your hands is a powerful thing. Something about this beautifully created physical product is inspiring and empowering in a whole new way. Looking at it makes you want to take action. Pretty amazing stuff!)EPISODE 91 Click Here to Check Out The Freedom JournalLEARN MOREStep by Step Guidance for Your 2016 GoalsThe Freedom Journal starts with John guiding you through setting a SMART goal. You probably already know this acronym: it stands for Smart, Measurable, Attainable, Relevant, and Time-bound.The rest of the journal offers step-by-step guidance and accountability in carrying out your goal one day at a time.In the remainder of this podcast, John and I talk through the process of two different real-life SMART goals. The first one is about John launching Entrepreneur On Fire; the second one is about how I launched Webinars That Convert. After hearing us explain how SMART goals guided our most successful ventures, you’ll have some super actionable example of how you can use the Freedom Journal to accomplish your own goals…did I mention in just 100 days?! Click here to listen to the full episode now!

Dec 31, 2015 • 1h 10min
#90: 7 Ways to Work Smarter in 2016
Can you believe 2015 is over already?I know, it's a cliche thing to say, but it's true--I feel like the year has just flown by! Maybe you can relate. I know when a year is packed with as many projects, launches, milestones reached and lessons learned as 2015 has been for me, it makes time race by.It's impossible to anticipate the new year without thinking about resolutions. Ugh. I've never been one of those people who respond well to those.Instead of thinking about resolutions, I found myself drifting back to a book that I've read about a hundred times. I'm sure you've heard me talk about it before: ReWork, written by the guys who founded Basecamp. This book was like a manual for success, back when I was first getting started...but it seems to be turning into a tradition that at the end of one year, I review it for fresh inspiration on how to smartly approach the coming year.Call it a New Year's Rejuvenation, if you will.This year, I was going through it looking for how its principles could help build online business. And as usual, ReWork did not disappoint. I was taking so many notes that I had to turn it into a podcast for you.The strategies I'm going over today are all about different ways to approach your work so that...a) you get more done b) everything you do leads you to big results c) you end the day feeling more satisfied with your bottom lineIn particular, if you want to build a business around creating online training programs and courses, these strategies are going to be really applicable. They'll help you get more done with less time, less money, less resources…you know, the precious things we always seem to be short on.Each of these 7 tips will have to do with one of these three words: Strategy, Saving, and Selling. And I have to tell you, this is a very dense, deep episode--give me a break, it's the final episode of 2015!--so you really should listen to the whole thing.I suggest curling up with the last Christmas cookie, stir a little eggnog into your coffee, and enjoy a final moment of holiday hibernation to brainstorm your 2016 business year.Strategy #1: Embrace your constraintsLimited resources force you to do make do with what you’ve got, and that in turn forces you to be creative.Strategy #2: Become a curatorIt’s the stuff you leave out that matters--in terms of product value and saving yourself valuable time. Find out how--click here to listen now.Strategy #3: Build a more focused productWhat’s the one most important thing that your product is bringing to the table?Strategy #4: Make decisions oftenYou’ll be amazed how strong your decision-making skills can get when you make it a habit.Strategy #5: Create an offer your audience cannot refuse.One of the best ways to do this is to offer more of you.Strategy #6: Sell your by-product as an upsell or downsellIf you offer an upsell or downsell, you can work less! Find out how--click here to listen now.Strategy #7: Make sure your work really mattersNothing really matters if your work doesn’t matter to others…or to you.In the end, your business' value is really all about your business' balance. Adding too little will leave your audience confused and you unsatisfied; adding too much value is just overkill for your audience and way too much stress for you.Get the low-down on each of these tips...find out how they tie in with Strategy, Savings and Selling...and get your business systems aligned for an amazing new year!

Dec 17, 2015 • 46min
#89: How to Fascinate Your Audience
I've got a question for you. Ready?What do Apple, Lululemon and Morton's Salt all share in common?Take a minute to ponder each brand. What imagery does it conjure up? More importantly, what feelings do those images create inside you?When I think of Apple products, I think of elegant, simple design and the feeling of effortlessly getting stuff done. Lululemon brings back that sensation of looking amazing when I'm working out (even if my workout itself feels less than amazing). And Morton Salt? I think of my mom's kitchen cupboard, which feels warm and nostalgic and makes me want to go bake cookies.Here's the answer to the quiz: all three of those brands share the power of fascination.Fascination, as my podcast guest Sally Hogshead defines it, means an intense focus."When you’re fascinated by a person or a brand, you’re completely consumed in that moment. It’s that feeling you have when you’re working on a project and you’re totally in the flow. You feel creative, you feel confident, you feel focused and energized by what you’re doing. Or when you’re out at drinks with a friend—the time flies by, and you seem to be building epiphanies together in your conversation."Click here to listen to the full episode with Sally.For years, Sally's day job was helping big name brands like Nike and BMW find the perfect words to describe themselves. The first half of that search was understanding what they offered to their customer base that nobody else did; the second half was knowing how to capitalize on that uniqueness and capture it in language.At a certain point, Sally realized that nobody had really brought that idea over from products to people. Business owners were all about finding the right words to get customers fascinated with their products, but they weren't finding the right words to help people understand who they are and how they add value.These days, she parlays her understanding of what works in advertising world into a training to help entrepreneurs understand how people perceive them through their communication.

Nov 30, 2015 • 27min
#88: How To Boost Your Webinar Sales
I know that I've talked a lot with you about webinars this year. The fact is that I've been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can't help but pass it on to you!This week, though, I'm doing something a little different. Rather than walk you through a step-by-step system, I'm going to focus with you on one very specific strategy that I learned from Tim Paige, the host of the podcast Conversion Cast and the leader of all LeadPages webinars.Today is all about an engagement strategy that I've just begun applying it to my webinars. I’ll be sure to let you know how it's going, once I really get it off the ground. But I'll be completely honest with you: it's a little awkward, in the beginning. I've done a lot of webinars, and I still am finding my sweet spot.The thing is that Tim, in addition to being a pal, is a true webinar ninja. This man has done 410 webinars to date! (Who knows--he may be up to more, by the time this episode airs.) No joke--his application is pending for the Guinness Book of World Records for most webinars done in a 12-month period. This is a guy who really knows the ins and outs of webinar success.So when he tells me this strategy is worth working through, I believe it!Listen to the full episode to get all the details on this amazing strategy from Tim Paige.You can also check out Tim putting this revolutionary engagement strategy into action--just click here to join his latest webinar. EPISODE FREEBIE Get Amy and Tim's Engagement Focused Webinar FREE DOWNLOADWe all know how important engagement is for our webinars. There's nothing worse than crafting and delivering a dynamic, informative presentation only to hear crickets during the Q&A.Scratch that--there is one thing worse: delivering your presentation and seeing only a faint dribble of sales by the time you log off for the day.What you're looking for is that special spark that sets fire to your content and gets your audience fired up in response to it.Early on, I wanted to test the idea of taking every opportunity I could throughout the process of presenting a webinar to look over in the questions box and start answering questions live as we went, as long as they were relevant and weren’t off topic. I found in answering questions, not only did I see a 98% stick rate (98% of the people that joined the webinar in the beginning stuck around all the way until the end) but in one split test I also saw a tripled revenue from one webinar to the next." Um...did you get all that? A 98% stick rate and a 300% revenue increase? I'd say this strategy is well worth trying, wouldn't you?So how does this work? If you're like me, you may be already thinking about how taking questions in the middle of your presentation will interrupt your flow. What if the questions make me get ahead of myself? Am I allowed to not answer questions if they aren't on topic? How is this supposed to work with replays and automated webinars?...And just what is it about this strategy that makes it so incredibly powerful?Listen to the full episode for all the answers--it's a short but intense masterclass on a single technique that is a true webinar game changer.Do you want to see Tim’s webinar engagement strategy in action? Click here to check out his special LeadPages webinar and pay close attention to when and how he asks questions and engages with his audience. EPISODE FREEBIE Get Amy and Tim's Engagement Focused Webinar FREE DOWNLOAD

11 snips
Nov 23, 2015 • 50min
#87: How to Build a Dream Team with Melanie Duncan
As you are building up your business and starting to see some solid success, sooner or later you're going to arrive at a certain point.A point where you, as the founder, brand visionary and chief hustler, cannot do everything alone.This is the moment where you need to hire some people.Not just anyone will do, of course. You need to build out a dream team inside of your business so that you can spend more time in your areas of genius, the areas that you really excel, the areas that you love to spend time in where your skill set is the strongest, so that you can make a bigger impact for your audience and on your bottom line.There is nobody I know who is better at this dream team creation thing than my friend Melanie Duncan.The first thing you should know about Melanie is that she runs a multiple-seven figure empire. In other words, she's an authority on this whole online entrepreneurship thing.The second thing you should know is that the ways she's developed her business are, in large part, the result of her amazing hiring system. She has a process for hiring that is extremely unique--it takes quite a lot of effort and focus, but it's allowed her to find amazing people that are the perfect fit to support her business. And let's be honest, when you love the people you work with, everything seems flow a whole lot better on all fronts.But what's even more to the point is how her hiring system has also changed her perspective on hiring. I’ve seen her go through the transition of hating to hire to absolutely loving the hiring process. And as we all know, loving an IMPORTANT process you used to hate is a cornerstone of achieving the success you want.If you're ready to dive into Melanie's amazing system, click here to listen to the full episode now.Below, I've got the bullet-point version to get you primed for what you're about to learn.
Make a Dream Team List
Create a Revenue Goal
Hire with a Sales Page
Hire to Fit
Wondering how long the process should take? Cringing at the thought of sifting through resumes? Want to know how to spot a truly stand-out candidate from the crowd? Get all of Melanie's detailed insight on how to hire people for your dream team. Click here to listen to the full episode now!

Nov 14, 2015 • 43min
#86: Creating An Honest Business From The Ground Up with Dale Partridge
Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings.We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list.Today I want to step back a little bit and look at the big picture and look at our team and how we’re running our business and setting things up. I thought there was no one better to do that than my new friend, Dale Partridge.You probably already know Dale, either from Sevenly (the company he founded that became one of the fastest growing social-good startups in history), or from his many keynote speeches and feature interviews on the topic of doing business with integrity, or maybe from his recent book People Over Profits.Dale is a creative leader whose mission is to influence an industry to rethink the models of how we do business today. And I invited him on the show today to help you (and me) learn about how to set a solid foundation for our long-term success.One thing Dale's book really dials into is the importance of recognizing the pivotal moments in our businesses when small decisions could have major impact.Dale went into business for himself at 18 years old...which means that even though he's still a young man, he's old in entrepreneur years. Within that time, he says, his whole mindset around business shifted from making major profits to making a major difference in people's lives."In the search for purpose and meaning I wanted to create a company that was more than just putting money at the bottom line. It wasn’t until I really shifted my thinking from how to make a million dollars to how to help a million people that really pushed me into business."This is the core of Dale's "people over profits" message . . . and what I really want to stress in today's episode is that it's never too early in your business to think about how you're prioritizing people against your profits.When you're in the early years of building our business, you're all too aware that every interaction in every business relationship matters. You're hyper-focused on bringing real, personal value to your customers with your unique talent and expertise, because you know that it's the key to your success.But Dale points out that greed, dishonesty and customer contempt are not relegated to big corporations . . . that's just when they get caught in a big way. It's super important, he says, to set the foundation of your business integrity in these early years, while you're small, and learn how to self-correct in those moments when it's easy to make small compromises."I don’t want to be the most successful person that nobody respects or that nobody trusts. And I don’t want to create the biggest company that has great products but people don’t really connect with it."Dale has done some impressive research on the most successful companies (and the ones who fell the hardest) of the past century. According to his research, the companies (and leaders) who really stood the test of time have seven core beliefs in common:
People matter.
Truth wins.
Transparency frees.
Authenticity attracts.
Quality speaks.
Generosity returns.
Courage sustains.
Listen to the full episode to hear Dale explain more about how these principles show up in online business practice, and how we can train ourselves to build businesses that uphold them."Whatever your dream is, make sure you crush on it because it’s not about you, it’s about them."In the end, Dale says, our businesses' potential for growth is dependent on the integrity we build into our relationships with clients, vendors and colleagues. It can take real courage to honor a long-term relationship over short-term convenience. But that kind of courage is what creates a brand that really stands the test of time.

Nov 11, 2015 • 9min
#85: 5 Marketing Lessons That Have Shaped My Online Business
Happy Thanksgiving, everyone!First of all, can I just be a little corny and express my gratitude for all of you? It's hard to believe we're up to 85 episodes of the Online Marketing Made Easy podcast . . . and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest names in online business expertise, 1.6 million audio downloads. Oh, and one very exciting mention on MSNBC as a Top 5 Online Business Podcast!I am truly thankful for each one of you in this little community of go-getter entrepreneurs. Every time you opt in, leave a Facebook comment, write a review of the show or share this podcast with your friends, my heart is genuinely touched. Nothing makes me happier than to know that what I'm sharing is valuable and helpful to you. From the bottom of my heart, thank you.Whew! Okay, on to business.1) Masterminding and finding a business coach.EPISODE 85 Sign Up for Amy's Free Masterclass: How to Create a Wildly Profitable Webinar (Even If You Don't Have a List)SIGN UP2) Finding your marketing vehicle sweet spot.This one is about platform. I’m going to show you what it looks like in my business and how it made such a huge impact. Then I will give you some actions to start investigating this in your business.3) My partnership.You may or may not know that I actually have a business partner. I’ve never really talked about him much, and I want to share with you how that happened, when it came about, why it came about, and what it looks like in my business (if you’ve ever thought about maybe adding a partner to the mix). This one will be really transparent. I’m going to share things I’ve never shared before, but I think it's time for me to talk about it. Click here to listen now.4) Affiliate partnerships and my philosophy around affiliates.Again, I’ve talked about this in past episodes but I’m going to put a little more personal slant on it in this week's episode, end give you some tips to build you own affiliate partnership strategy.5) Consistency.If there is any marketing lesson I need to be even better at and really focus on more and really take seriously, it’s consistency. We’re going to talk about that, what it looks like, and how we can add more of that to our business.As I look back on my past 6 years in business, I feel incredibly thankful for these lessons, as they have shaped my professional and personal life tremendously.EPISODE 85 Sign Up for Amy's Free Masterclass: How to Create a Wildly Profitable Webinar (Even If You Don't Have a List)SIGN UPDon't forget, if you want to learn how to create a five-figure webinar (even if you don't have an email list) you can sign up free for my webinar training. Click here to sign up now.If one of these lessons really resonated with you, I'd love to hear about it! Talk to me on Facebook or Twitter and tell me which one you’re going to focus on.Have a wonderful holiday, everyone. Thank you for being part of our tribe.Mastermind Opportunities:Each of these mentors have offered mastermind opportunities in the past but their masterminds might not be currently accepting new members at the moment. Do some research to learn more about each.James Wedmore's Inner CircleJamie Tardy Jeff Walker Fabienne Fredrickson Victoria Gibson's Breakout Success Mastermind The Shine Academy Natalie MacNeil's Conquer Club Leonie Dawson's Glow Academy