The Amy Porterfield Show

The difference between a “one-to-one” and “one-to-many” business modelI live for a good debate.Journey or Queen?Blog or podcast?Seinfeld or Friends?And while we’re at it...were they really on a break?But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again...Digital course or one-on-one coaching? (Orrrr… can both work in one business?)AKA which offer is best for you, your clients, or your business? And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.)Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you. I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals. Here are the questions to consider:  Do you have information, know-how, or a skill set that could be turned into a digital course? Does what you teach have steps or a roadmap of some sort or could it be turned into that?  Could what you teach be taught to more than one person at a time?  Could your area of expertise be taught via video or audio? Do you like doing one-on-one coaching?  And while, based on my own business, you may think I’m “Team Digital Course” all the way...my answer might just surprise you.PLUS in this episode, we’ll discuss: The unique way that a digital course serves you and your customers (that you probably haven’t considered yet) The main differences between the two offerings Specific examples of how digital courses and one-on-one coaching work within my students’ real-life business And if all of that still leaves you scratching your head, I’ve gone one step farther to make your dream business game plan extra simple.I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz!That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction. No more debating. Here’s a glance at this episode... [02:40] You can be more selective with one-on-one coaching. A digital course opens up opportunities for people who don't have the time or resources for one-on-one coaching. [06:06] A digital course gives you a much larger reach and ability to make an impact.  [15:46] You could also offer a digital course alongside one-on-one coaching. This is something I used to do! [22:41] Question #1: Do you have information, know-how, or a skill set that can be turned into a digital course? [23:36] Question #2: Does what you teach have steps or a roadmap of some sort? Could it be turned into that? [24:14] Question #3: Could what you teach be taught to more than one person at a time? [27:20] Question #4: Could your area of expertise be taught via video or audio? [28:45] Question #5: Do you enjoy one-on-one coaching?.  [31:05] Action steps: Take my free two-minute quiz to create a personalized path for creating your block-buster selling digital course. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Discover why the digital course industry is booming, with market projections soaring to $325 billion by 2025. Learn how to harness your expertise to create impactful courses that enhance your business. Get inspired by success stories and practical tips for integrating courses into your offerings. Plus, explore a helpful quiz to kickstart your digital course journey and empower your financial mindset, making room for freedom in your lifestyle.

Joy Foster, an online business owner, shares how she made $1 million from one digital course. She emphasizes the effectiveness of focusing on one course and discusses transitioning to online platforms, list building strategies, increasing conversion rates, the power of giving yourself space and taking action, tracking and analyzing data for launch success, and achieving financial freedom with a digital course.

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the BetterWhat kind of legacy do you dream of leaving? What kind of impact will you make in this world? If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren.Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago. Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it. Just like she has. (And friends, I am here for it.) But let me warn you --.Amy is a force to be reckoned with.Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy. She doesn’t just talk the talk -- this girl walks the walk.And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life. Together, we talk about: The myths of living a passion-filled life (which aren’t what you would expect) How to create more impact and leave a legacy you’re truly proud of Her charity, Village Impact, and how this corner of the world became her life’s work Knowing when you’re called to do something bigger (because timing is everything) and so much more! This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same. So grab your headphones and click to listen -- just wait 'til you see what’s possible!Here’s a glance at this episode... [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back.  [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn’t the case and Amy is proof! [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here’s the truth, you can do something you're passionate about in five minutes a day. [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income! [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back.  [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps. [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world.  [31:09] Action Challenge. Grab a pen and paper and answer these questions:  #1 What are you passionate about?  #2 What impact do you want to make?  #3 What Legacy do you want to leave? Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Online Entrepreneurs Tell All: Habits EditionI hate to admit it...but I’m a little bit nosey.I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!Well in today’s episode, I did a little bit of snooping...with permission, of course. I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur. I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.I wanted to know what habit actually mattered and made a difference when it came to building their online businesses. Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.And you know we love keeping it simple around here. So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.Some are personal, some are professional…but all of them are juicy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Struggling to turn email subscribers into buyers? You're not alone! Discover seven essential copywriting tips designed to bridge that gap. Learn the art of crafting engaging, audience-centric language that resonates with your readers. From captivating openers to powerful calls to action, these strategies will elevate your email game. Plus, get a handy checklist to implement these tactics right away!

Getting Lost Online? Start With Your BrandingBranding can seem like the online marketing equivalent of a Birkin bag......you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business. But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.I know, I know...bold statement. But we mean it.And here’s why...Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.It establishes what you stand for as a business.It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.And when they feel like they belong in your world, they stay in your world.Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.But if you’re anything like me in the early years of my business, you might be thinking…Is my business too new to be thinking about branding?Branding sounds nice someday… when I have spare time and a little extra cash.Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. When you know your brand, you’ll never be unsure of how to show up online again. When you’re confident in what your brand stands for, alignment comes naturally. And I want that for you with my whole heart.So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Glo Atanmo, a seven-figure business owner and travel blogger featured in Oprah Magazine and Essence, shares her journey from a $500 start to thriving in the blogging world. She discusses the importance of blogging for business and offers a 5-point framework for sustainable success. Glo emphasizes the value of resilience and creativity in entrepreneurship, shedding light on how passion, purpose, and adaptability can drive growth. Her adventurous spirit and strategic insights are sure to inspire anyone looking to create a meaningful business.

Get ready to access behind the scenes tips for book writing success.If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey!Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Discover how to navigate the tricky waters of free versus paid content. Learn the crucial balance for engaging audiences without undermining your offerings. Find out the specific amount of free content you should share to build trust. Uncover three key questions to assess if your free materials are undervaluing your paid services. Plus, hear about the effective free content used in a recent launch that motivated potential customers rather than deterring them. Grab a notepad and get ready to transform your content strategy!