The Amy Porterfield Show

Discover why the digital course industry is booming, with market projections soaring to $325 billion by 2025. Learn how to harness your expertise to create impactful courses that enhance your business. Get inspired by success stories and practical tips for integrating courses into your offerings. Plus, explore a helpful quiz to kickstart your digital course journey and empower your financial mindset, making room for freedom in your lifestyle.

Joy Foster, an online business owner, shares how she made $1 million from one digital course. She emphasizes the effectiveness of focusing on one course and discusses transitioning to online platforms, list building strategies, increasing conversion rates, the power of giving yourself space and taking action, tracking and analyzing data for launch success, and achieving financial freedom with a digital course.

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the BetterWhat kind of legacy do you dream of leaving? What kind of impact will you make in this world? If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren.Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago. Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it. Just like she has. (And friends, I am here for it.) But let me warn you --.Amy is a force to be reckoned with.Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy. She doesn’t just talk the talk -- this girl walks the walk.And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life. Together, we talk about: The myths of living a passion-filled life (which aren’t what you would expect) How to create more impact and leave a legacy you’re truly proud of Her charity, Village Impact, and how this corner of the world became her life’s work Knowing when you’re called to do something bigger (because timing is everything) and so much more! This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same. So grab your headphones and click to listen -- just wait 'til you see what’s possible!Here’s a glance at this episode... [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back.  [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn’t the case and Amy is proof! [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here’s the truth, you can do something you're passionate about in five minutes a day. [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income! [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back.  [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps. [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world.  [31:09] Action Challenge. Grab a pen and paper and answer these questions:  #1 What are you passionate about?  #2 What impact do you want to make?  #3 What Legacy do you want to leave? Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Online Entrepreneurs Tell All: Habits EditionI hate to admit it...but I’m a little bit nosey.I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!Well in today’s episode, I did a little bit of snooping...with permission, of course. I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur. I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.I wanted to know what habit actually mattered and made a difference when it came to building their online businesses. Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.And you know we love keeping it simple around here. So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.Some are personal, some are professional…but all of them are juicy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Struggling to turn email subscribers into buyers? You're not alone! Discover seven essential copywriting tips designed to bridge that gap. Learn the art of crafting engaging, audience-centric language that resonates with your readers. From captivating openers to powerful calls to action, these strategies will elevate your email game. Plus, get a handy checklist to implement these tactics right away!

Getting Lost Online? Start With Your BrandingBranding can seem like the online marketing equivalent of a Birkin bag......you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business. But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.I know, I know...bold statement. But we mean it.And here’s why...Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.It establishes what you stand for as a business.It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.And when they feel like they belong in your world, they stay in your world.Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.But if you’re anything like me in the early years of my business, you might be thinking…Is my business too new to be thinking about branding?Branding sounds nice someday… when I have spare time and a little extra cash.Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. When you know your brand, you’ll never be unsure of how to show up online again. When you’re confident in what your brand stands for, alignment comes naturally. And I want that for you with my whole heart.So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Glo Atanmo, a seven-figure business owner and travel blogger featured in Oprah Magazine and Essence, shares her journey from a $500 start to thriving in the blogging world. She discusses the importance of blogging for business and offers a 5-point framework for sustainable success. Glo emphasizes the value of resilience and creativity in entrepreneurship, shedding light on how passion, purpose, and adaptability can drive growth. Her adventurous spirit and strategic insights are sure to inspire anyone looking to create a meaningful business.

Get ready to access behind the scenes tips for book writing success.If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey!Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Discover how to navigate the tricky waters of free versus paid content. Learn the crucial balance for engaging audiences without undermining your offerings. Find out the specific amount of free content you should share to build trust. Uncover three key questions to assess if your free materials are undervaluing your paid services. Plus, hear about the effective free content used in a recent launch that motivated potential customers rather than deterring them. Grab a notepad and get ready to transform your content strategy!

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.Here’s a glance at this episode... [08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs.  [17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due.  [23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software.  [28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again. [35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!