#383: Am I Giving Away Too Much Free Content?

Jul 1, 2021

Discover how to navigate the tricky waters of free versus paid content. Learn the crucial balance for engaging audiences without undermining your offerings. Find out the specific amount of free content you should share to build trust. Uncover three key questions to assess if your free materials are undervaluing your paid services. Plus, hear about the effective free content used in a recent launch that motivated potential customers rather than deterring them. Grab a notepad and get ready to transform your content strategy!

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ADVICE

Free vs. Paid Content

Clearly differentiate free and paid content.
Free content is the 'what' and paid content is the 'how'.

ADVICE

20% Overlap Rule

Aim for a 20% overlap, revealing some paid content in your free material.
Conduct a content audit to assess the balance.

ADVICE

Zooming In/Out Strategy

Zoom out on topics in free content, offering a broader view.
Zoom in on specifics and step-by-step instructions within paid content.

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And the Not-So-Mysterious Breakdown of Free vs. Paid Content

Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.

Sounds amazing, right?

Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free.

Because look, I get it.

As an entrepreneur, it’s the ultimate rock and hard place.

Why would my audience ever be willing to buy from me if I’m teaching them concepts for free?
How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?

That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.

In this episode, I’m giving you the down-to-the-decimal details on:

How much free content you should be sharing with your audience (and I’m talking specifics!)
3 questions to ask yourself to make sure that your free stuff isn’t overstepping and undervaluing your paid offers
The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer
The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it.

So grab a notepad and press play! We’ve got a mystery to solve.

Here’s a glance at this episode...

[02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step.
[05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content.
[13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around.
[15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic?
[24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content.

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