The Amy Porterfield Show #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet
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Apr 22, 2021 In this engaging discussion with Shanti Zachariason, a quiz funnel strategist and expert in lead generation, listeners dive into the art of quiz creation. Shanti shares key insights on selecting compelling topics that captivate audiences and crafting fun, informative results. Discover how quizzes outperform traditional lead magnets, enhance audience engagement, and drive conversions. She also emphasizes the importance of nurturing leads after they receive their results, making quizzes a powerful tool for growing email lists and building lasting connections.
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Quiz Power
- Quizzes effectively segment audiences, boosting conversions.
- They cater to the human desire for personalized insights, unlike generic lead magnets.
Quiz Types
- Consider three main quiz types: launch quizzes for specific offers, evergreen signature quizzes for list building, and e-commerce quizzes for product sales.
- Tailor your quiz type to your business goals.
Choosing Quiz Type
- Prioritize a signature quiz if list-building is your primary goal.
- Focus on evergreen appeal and audience segmentation.