Shanti Zachariason

In this engaging discussion with Shanti Zachariason, a quiz funnel strategist and expert in lead generation, listeners dive into the art of quiz creation. Shanti shares key insights on selecting compelling topics that captivate audiences and crafting fun, informative results. Discover how quizzes outperform traditional lead magnets, enhance audience engagement, and drive conversions. She also emphasizes the importance of nurturing leads after they receive their results, making quizzes a powerful tool for growing email lists and building lasting connections.