
#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet
The Amy Porterfield Show
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Harnessing Quizzes for Lead Generation
This chapter delves into the strategic use of quizzes as an effective lead generation tool, particularly when paired with paid advertising. It highlights the structure of quizzes to maximize opt-ins, the transition to further engagement like webinars, and the importance of nurturing relationships with leads. The speakers also discuss the time commitment needed for quiz development and the value of treating quiz takers as valued guests to foster ongoing connections.
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