The Amy Porterfield Show

Struggling to turn email subscribers into buyers? You're not alone! Discover seven essential copywriting tips designed to bridge that gap. Learn the art of crafting engaging, audience-centric language that resonates with your readers. From captivating openers to powerful calls to action, these strategies will elevate your email game. Plus, get a handy checklist to implement these tactics right away!

Getting Lost Online? Start With Your BrandingBranding can seem like the online marketing equivalent of a Birkin bag......you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business. But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.I know, I know...bold statement. But we mean it.And here’s why...Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.It establishes what you stand for as a business.It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.And when they feel like they belong in your world, they stay in your world.Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.But if you’re anything like me in the early years of my business, you might be thinking…Is my business too new to be thinking about branding?Branding sounds nice someday… when I have spare time and a little extra cash.Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. When you know your brand, you’ll never be unsure of how to show up online again. When you’re confident in what your brand stands for, alignment comes naturally. And I want that for you with my whole heart.So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Glo Atanmo, a seven-figure business owner and travel blogger featured in Oprah Magazine and Essence, shares her journey from a $500 start to thriving in the blogging world. She discusses the importance of blogging for business and offers a 5-point framework for sustainable success. Glo emphasizes the value of resilience and creativity in entrepreneurship, shedding light on how passion, purpose, and adaptability can drive growth. Her adventurous spirit and strategic insights are sure to inspire anyone looking to create a meaningful business.

Get ready to access behind the scenes tips for book writing success.If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey!Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Discover how to navigate the tricky waters of free versus paid content. Learn the crucial balance for engaging audiences without undermining your offerings. Find out the specific amount of free content you should share to build trust. Uncover three key questions to assess if your free materials are undervaluing your paid services. Plus, hear about the effective free content used in a recent launch that motivated potential customers rather than deterring them. Grab a notepad and get ready to transform your content strategy!

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.Here’s a glance at this episode... [08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs.  [17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due.  [23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software.  [28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again. [35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Jereshia Hawk, a business coach and sales expert, specializes in helping entrepreneurs, especially women of color, double their prices and boost revenue. In this enlightening conversation, she tackles the fear of charging what you’re worth and shares 10 essential questions to help determine your pricing strategy. Jereshia emphasizes the importance of separating personal self-worth from your product's value, while also discussing mindset shifts necessary for consistent revenue streams. Get ready for practical insights to elevate your business!

Are you ready to boost your sales and crack the code on customer conversions? Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.That’s a lifetime when it comes to viewer stats.It also means that the sales page is working wonders when it comes to keeping leads engaged.As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confident about their purchase (one of my favs!) How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!Here’s a glance at this episode... [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate. [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category. [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own! [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.  20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.  [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Struggling with writer's block? Discover a simple four-part framework that streamlines content creation for busy entrepreneurs. Learn to define the 'what,' 'why,' 'how,' and 'proof' of your material for greater clarity and engagement. Say goodbye to endless days of content production and hello to efficiency! Uncover tips to enhance consistency across platforms and get ready to transform your creative flow. This insightful guide will help you produce compelling content faster than you thought possible.

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment. Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you. Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week. You’ll also learn more about: WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Processes to set into place when it comes to your team, communication, and what the new work week looks like The different categories to create plans for as you look at your day-to-day systems and expectations The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.Here’s a glance at this episode... [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.  [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How. [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?   [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.  [19:44] Find out the tools we use to make our 4-day work week efficient and possible.  [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot. [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’