#366: How To Turn Your Expertise Into A Successful Course with Azhelle Wade

Mar 11, 2021

In this engaging discussion, Azhelle Wade, President of The Toy Coach and host of Making It in The Toy Industry, shares her inspiring journey from corporate employee to successful entrepreneur. She reveals innovative strategies for launching digital courses, emphasizing the importance of community support and financial preparedness. Azhelle bravely navigates the challenges of diversity in her industry, while also offering tips on branding and creating excitement around course launches. Tune in for insights on transforming expertise into an impactful online business!

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ADVICE

Financial Freedom

Savings will set you free.
Cut unnecessary expenses for 6 months to build a nest egg, giving you freedom to leave your job.

ANECDOTE

Overcoming Fears

Azhelle Wade, a cancer survivor, shared that health insurance was a primary fear when leaving her corporate job.
She emphasizes the importance of enjoying the entrepreneurial rollercoaster, viewing ups and downs as thrilling rather than solely scary.

ADVICE

Course Creation Strategy

When designing a course, start by identifying your ideal customer's needs and questions.
Create a system or framework that addresses those needs and provides solutions, even if it's a 'crappy first draft'.

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Are you ready for your brand to be widely known?

Learn how to turn your expertise into a digital course with Azhelle Wade.

I love bragging about my students. Honestly! The stuff they do always amazes me.

And what’s even more fun is that I know you like to hear their stories and strategies too. So it’s a win-win when they’re a podcast guest!

I’m so excited to introduce you to my Digital Course Academy student, Azhelle Wade.

Azhelle is an amazing student of mine. She's an entrepreneur, President of The Toy Coach, and host of the podcast, Making It in The Toy Industry and knows a thing or two about the power of taking your expertise and turning it into a successful course.

And if you’re wondering if you too can take your know-how and turn it into a passionate online business, you’re in luck! In this interview, Azhelle didn’t hold back from sharing her process and strategy that she used to get her expertise out into the world and kickstart her journey as an entrepreneur.

In this episode we talked about:

Making your expertise a successful business
Creating a “known for” brand
Azhelle’s story about breaking through the glass ceiling of diversity in her industry
The best advice she has on how to make the leap from corporate into entrepreneurship
Her unique approach to a successful launch

If you’re ready to learn how to make your expertise into a successful course - this episode is ready to help!

Here’s a glance at this episode...

[07:34] Fun fact: Savings will set you free. You may not need as much as you think you do. Look at places where you may be able to cut.
[09:27] As a cancer survivor, health was one of Azhelle's fears. She ended up getting a new lease on life and a mindset shift.
[13:52] Azhelle had a clear vision of who her ideal customer community was. She started asking what they needed to thrive.
[18:57] Learn Azhelle’s launch tips and how she ended up making $11,000 over the next 48 hours.
[34:52] Know what your mission is for your brand and who you're going to help and why and how you're going to help them.

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