The Amy Porterfield Show

Failure to launch is not the end of the world, it’s an opportunity to do betterSay this out loud: Failed launches happen, and it's ok when they do.Say it again, and this time, actually believe it! It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me. Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it.In this episode, you’ll hear: The mindset I embrace to move on from disappointing launches  What I discuss in my team debrief meetings after a launch doesn’t go as planned Ways you can learn from your failed launch and go on to create something 10x better Are you ready? Let’s get started.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In a captivating discussion, Phillip Stutts, founder of Win BIG Media and a political marketing veteran, shares insights on today’s shifting consumer landscape. He highlights the decline in brand loyalty, emphasizing the rise of the overwhelmed consumer and the need for authentic messaging. Phillip explains the three consumer personality types: overwhelmed, influenced, and activist, and details how to tailor marketing strategies to engage these segments effectively. He also underscores the importance of storytelling in fostering brand connections in an era defined by consumer escapism.

Join Jenna Kutcher, host of the Goal Digger podcast and a leading expert in content creation, as she shares her insights on launching and thriving in the podcasting world. She emphasizes setting realistic goals and the right timing to start your podcast journey. Learn effective monetization strategies and the importance of authenticity in connecting with your audience. Jenna also highlights the shift in podcasting trends post-pandemic and encourages aspiring podcasters to embrace their unique voice and passion.

Discover the power of four key mantras that can transform your mindset and help you overcome uncertainty. These empowering phrases guide you through personal and professional challenges, reminding you to trust the process. From launching important projects to moving across the country, these mantras have sparked confidence and resilience. Tune in for practical tips on managing pressure as a high achiever and learn how to embrace the journey, even when things don’t go as planned.

Discover a groundbreaking sales strategy that emphasizes the power of personal connection over automation. This approach led to an astonishing 44% conversion rate during a recent launch. Learn how building a concierge team can foster meaningful interactions with clients. The focus is on understanding audience needs and pain points through genuine conversations. Plus, practical tips on sourcing team members and training them to engage authentically, ensuring that emotional resonance with prospective clients translates into sales success.

Discover the transformative power of delegation in business. Learn how letting go of control can unlock your company’s growth and reduce stress. The challenges of empowering team members are explored, along with personal stories that illustrate the benefits of sharing responsibilities. Delve into the common fears faced by leaders and the importance of recognizing your strengths to build a strong, competent team. Embrace growth, even when it's uncomfortable, to pave the way for lasting success.

Dr. Nicole LaPera, a Cornell-trained holistic psychologist and author of How to Do The Work, reveals transformative tools for overcoming negative thought patterns. She emphasizes the crucial link between mental health and success, discusses the impact of childhood trauma on adult behavior, and promotes mindfulness for intentional living. LaPera also explores the benefits of cold therapy for mental resilience and encourages embracing discomfort as part of personal growth. Tune in for insights that can radically improve your life and business.

After 9 years of having my own podcast, I always come back to theseThis episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes -- the ones that really struck a chord with me, and have stuck with me after all these years!Now, narrowing down the list from 500 episodes to just five was no small task because I honest-to-God love each and every one of them. But I hunkered down and recalled the ones I still think about often, and I am really excited to share them with you.If you’ve been with me for a while, and have already listened to these in the past, even better because as you know, learning something over and over again is how you truly master it. There are so many golden nuggets that will really help you dial in on everything from creating better habits, to talking about your product and becoming a better storyteller.But before we get to it, can I just say that I am still in awe over the fact that my team and I have created 500 episodes of Online Marketing Made Easy? What started as just a glimmer in my eye in 2013 has grown to become a living, breathing, and constantly evolving outlet that allows me to share the many things I’ve learned in my journey of online entrepreneurship. I’m not telling you this to brag, sweet friend -- I am sharing this with you because I am living proof that it’s possible to create a highly successful podcast that not only grows your business, but one that helps other people -- even if you don’t think you can. And with that, here are my all-time top five.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Discover how to master the art of high-converting ads without breaking the bank. Learn about the four essential principles for crafting effective ads and why nurturing your email list can be more worthwhile than targeting cold audiences. Hear real insights from years of trial and error in online marketing, ensuring that you don't waste your budget. Plus, grab a free resource featuring top-performing ads to inspire your own strategies!

Avoid burnout and stay on track with these three key tips for maintaining your business goals. Learn the importance of setting clear goals, organizing tasks effectively, and creating 'white space' to optimize productivity. Discover the significance of a balanced morning routine and scheduling buffers to prevent overwhelm and maintain work-life balance.