
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Latest episodes

Mar 10, 2022 • 44min
#441: Normalizing Mental Health For Entrepreneurs With Gabby Bernstein
Ways to improve your mental health, reduce anxiety, and be happyHave you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of a pipe dream. Owning a business is hard work, and at times can 100% make you feel like the weight of the world is on your shoulders. I’m sure you can relate to this feeling. I know I can, and have in the past. But here’s the thing. The stress, fear, and anxiety that you experience is only getting in the way of your success in business. And let’s be real for a second here. Is it even worth trading your happiness for success? For me, it’s definitely not, and I tend to be an anxious person. That’s why I absolutely adore my guest in this episode -- because time and time again, I’ve come back to her strategies to find balance emotionally and spiritually.Her name is Gabby Bernstein, and she’s been helping people find a sense of freedom and inner peace for the past 16 years. She’s a New York Times best-selling author of eight books, and host of her own podcast, Dear Gabby, where she helps guests become the happiest versions of themselves in real-time.But what’s really special about Gabby is that she doesn’t just talk the talk, she’s walked the walk, too. Her own struggles with addiction and depression are what fueled her to align with her true purpose and become a much better version of herself. In this episode, you’ll learn:
Self-regulation techniques for working through anxiety
Mindset shifts that will help you transform your thoughts
Ways to identify negative patterns and how to change them
How Gabby has used her own struggles to become stronger
I hope you love this interview as much as I did and take away some strategies on how you can make waking up without anxiety your reality.Here’s a glance at this episode...
[07:32] With entrepreneurs, there's often a lot of doing and less being. Some of this is from being inspired, but some of it can be from feelings of inadequacy or worry.
[10:55] One self-regulation technique is to be aware of what's happening with yourself internally. Breathing can help with this.
[12:56] Another technique you can practice is to create grounding with your right hand on your heart. Close your eyes and breathe, inhale and exhale slowly.
[20:57] In order to identify patterns that make us unhappy, we must become a witness to the patterns. Take notice of what triggers you, and how you respond.
[24:50] Gabby's journey through her work and trauma recovery is the basis of Happy Days. Being a workaholic was really taking her down, but after continuously asking herself why, she started cracking into painful discomfort.
[30:28] Trauma has been given shame, so people minimize it. We all have trauma that still shows up in our lives now. It’s important to address it, and get out of the toxic cycle of trigger, fear, and acting out.
[38:25] Biggest takeaway: We should all have compassion for ourselves and the people around us.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Mar 8, 2022 • 15min
#440: White Knuckling, Letting Go, & Trusting The Process
When you attract instead of chase, the Universe won’t disappointWhen I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado. My hands are gripping the steering wheel so tight that my knuckles turn white -- because if I take my eyes off the road for a split second, or hit one little patch of black ice, it could be an absolute disaster.If you’ve ever driven through the mountains you probably know what I’m talking about, and it can be terrifying. But white-knuckling doesn’t just happen when driving through precarious terrain. It also happens in business, and entrepreneurs -- including yours truly -- are guilty of it all the time. Instead of gripping the steering wheel for dear life, you’re holding on to some piece of your business that you are desperately trying to control -- maybe it’s your social media, your quarterly revenue goals, or the new lead magnet you created that just isn’t hitting the mark.You zero in on the details so closely that you start to obsess over them, and sooner or later, they start to consume every ounce of you. You feel like you’re constantly chasing something that you just can’t seem to reach. Does any of this sound familiar? I white-knuckled everything about this podcast for a long time, and it took a toll on both me and my team. But in learning to let it go and trusting more in the universe, I found that the podcast became more successful than ever. And that’s why I recorded this little shorty episode for you -- because I wanted to share a bit more about how loosening the reins on something you care deeply about can bring you so much more than you ever imagined, and do it a whole lot faster. Enjoy, my friend!Here’s a glance at this episode...
[03:43] White knuckling is holding on to something really tight and trying to control every aspect of it. One thing that I've white-knuckled for a long time is this podcast.
[07:38] I realized my podcast wasn't fun anymore, and I was obsessing about the metrics. I lost the joy I used to have in creating it, and it was difficult to be creative. I decided to let go of the expectations I had about my podcast.
[08:49] The following two weeks after I let go, we saw a rise in the number of downloads and more opportunities became available.
[09:28] There has to be something in your business that you are white-knuckling. With so much control, the creativity doesn't flow anymore.
[10:21] My new motto is “I don't chase, I attract.” I’ve decided just to let it be.
[12:12] Let go of expectations, and attraction will organically happen.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

5 snips
Mar 3, 2022 • 39min
#439: 9 Things I'd Do If I Started My Business All Over Again
Lessons I’ve learned that will save you time, money, and lots of stressIf you have recently taken the deep dive into entrepreneurship, then this episode is for you.Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one who’s willing to put in the hard work while also saving that sweet, sweet space for what really matters in life.But let’s be real… entrepreneurship is really hard, especially when you’re just getting started. It’s totally normal to feel uncertain about yourself, or like you’re way in over your head, or that you keep spinning your wheels and just can’t get out of that cycle.I’m here to tell you that those feelings are 100% a part of being an entrepreneur. Believe me, I’ve been there, and after 13 years of figuring it all out (with many mistakes along the way), I’ve had some time to look back and reflect on what it is that I would do differently with my business if I had to start over from scratch. In no way am I saying that I would take back the mistakes that I’ve made -- because I’ve learned so much from each and every one of them. But I am hoping that there will be something on this list that will save you time, money, and unnecessary stress from the get-go. And what’s really exciting is that sooner than later, you’ll have your own list of things that you’ll be sharing with your own community on your very own podcast (more on why you should get your podcast started NOW in the episode.) Grab a pen and paper (or your Full Focus Planner) and settle in to hear the top nine things that I would do differently in my business if I had to do it all over again.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Mar 1, 2022 • 12min
#438: Shiny Objects Syndrome? Here’s Your Quick Fix
New projects may be fun and exciting, but do they align with your goals?Imagine this scenario:Things are going great in your online business -- you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life.And then… you have an idea.Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about. But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close.This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world -- including yours truly. I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting -- because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have.But here’s the good news, sweet friend. As someone who is by nature drawn to all things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle-dazzle along the way. In this episode, you’ll learn:
The one physical item I use that helps me stay on task
How I ensure that my goals get (and keep) me excited
What I do to keep my eye on the prize
The personality type you need to have on your team to help hold you accountableRate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feb 24, 2022 • 37min
#437: How To Troubleshoot A Lead Magnet That’s Not Converting
Learn how to troubleshoot a lead magnet that's not converting. Discover easy tweaks to increase conversions, ways to get valuable feedback from your audience, tips to reach a larger audience, and when to start over with a new lead magnet. The episode discusses the art and science of creating successful lead magnets, emphasizing the importance of trial and error in the process.

Feb 22, 2022 • 13min
#436: You've Been Setting Goals Wrong: Here’s Why & What To Do About It
What to do when you’re afraid you won’t meet your next big goalIf you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place.And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge fan of thinking big), you most likely didn’t meet them because you didn’t have a big enough ‘Why’ behind them. The ‘Why’ is the fire behind everything that you do -- the driving force that keeps you going when things get difficult or overwhelming, when you’re completely exhausted, and when you want to throw your hands up, shut down your laptop and tune in to the latest episode of Crime Junkie.I know you’ve been there, and I have too. That’s why in this episode, I am sharing a three-step process that you can use when you have something really big in front of you, and you start to doubt whether it’s worth your blood, sweat and tears to accomplish it. So grab a pen and paper (or open a Google doc) and get ready to do this exercise live as you listen to the episode -- so that those big, audacious goals I know you set for yourself are that much closer to being met. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feb 17, 2022 • 1h 7min
#435: Coffee with Marie Forleo: Chatting About Purpose, Time Stress, & Eliminating A Workaholic Mentality
The woman inspiring millions shares her best tips on creating a “figure-it-out” mindsetThe guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. In this episode, we discuss:
Why you should reflect on your start as an entrepreneur
How to hustle without becoming a workaholic
The importance of creating a company with purpose
And leaning into those little nudges
So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo.Here’s a glance at this episode...
[11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world.
[15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships.
[19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you?
[27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time.
[33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly.
[41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feb 15, 2022 • 13min
#434: Thriving As An Introvert In An Extrovert Career
I’m living proof that introverts can be successful online entrepreneursHere’s one thing that may surprise you about me…I’m an introvert to my core.I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! There’s absolutely no way you’re an introvert.” But it’s true. And I am certainly not the only introvert in an ”extrovert career.” In fact, some of the best actors in the world, like Meryl Streep, Julia Roberts, Tom Hanks -- are introverts doing their thing in an industry that is dominated by extroverts. (And no, I’m not comparing myself in any way, shape or form to these magnificent humans, just proving a point!)Of course, there are things I do all the time that make me slightly uncomfortable (ahem, anything in front of the camera), but like anything in business, you make a plan, stick to it, and overcome your challenges. Plus, if it doesn’t make you uncomfortable, are you really pushing yourself to grow? #truthbombI wear my introvert badge with pride -- and if you’re an introvert, you should too, my sweet friend. In no way does being an introvert make you any less talented, capable, or successful. And if I’m being completely honest, knowing how to take care of yourself, and allowing yourself that much-needed “me” time when you really need it, is something to be proud of.So in this episode, I’m going to share ways that I nurture my inner introvert while still growing a successful business that requires me to be out in front of the world. You’ll learn:
The ways I mentally prepare myself for stepping out of my comfort zone
What I do to recover after “putting myself out there” and how I pump myself up for the next time
How I avoid complete overwhelm in an industry that demands you constantly be “on”
Here’s a glance at this episode...
[02:40] Even as an introvert, it’s absolutely possible to be a highly successful entrepreneur. I'm going to share the ways I handle being an introvert in a business that requires me to be out in front of the world.
[05:19] I sometimes dread doing big, live events like Entrepreneur Experience, because it forces me to get out of my comfort zone. That’s why I remind myself how I feel after -- which is fantastic. It’s definitely worth it to feel a little uncomfortable and awkward in order to get you to where you want to be.
[07:50] After any live event or situation where I put myself out there, I need to book some alone time with my family. Now I plan for it and work it into my schedule.
[10:51] There are moments that I have to show up as an extrovert. While it can be uncomfortable, I do it because it’s important to create a community where people feel a connection to me.
[11:41] I am always in-tune and aware of what's going on in my body. When I start to resent an experience or an engagement, I know I'm being someone that I am not. While I’m willing to step into a place that is uncomfortable, I'm able to recognize when I’m staying there too long.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

7 snips
Feb 10, 2022 • 25min
#433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being
Discover how to craft your ideal work week for enhanced productivity and focus! Learn the concept of theme days to align your tasks with personal goals. Uncover the secret to setting boundaries and the benefits of collaborating with a Virtual Assistant. Explore tips for staying organized while maximizing your time. With these strategies in hand, you can achieve your business objectives while enjoying more freedom and quality time with loved ones!

Feb 8, 2022 • 17min
#432: Navigating True Friendships As An Entrepreneur
Why I keep my business close and my friends even closerI love my friends. I mean, L-O-V-E. I am so beyond grateful for them -- they understand me, I understand them, and they’re the type of people I know always have my back.But as you’ll hear in this episode, this hasn’t always been the case. It’s taken many years, lots of tears, and countless hard conversations to get to a place where I am 100% confident that the friends I have in my life are MY PEOPLE.Let me back up a bit and explain why.As an entrepreneur, friendships can be especially tough. Even friendships that you’ve had for years can take a big turn when you make the decision to ditch the 9 to 5 and commit to growing a business.Your priorities and conversations shift when you become an entrepreneur -- your business is your baby, after all. Instead of catching up on the latest episode of Billions over skinny spicy margaritas at happy hour, you’re now rapid-fire texting your friend about your upcoming product launch, or your new copywriter that just can’t seem to nail your brand’s voice. Over time, this dynamic can wear on a relationship. At some point, you feel like your friend starts to resent you, judges your decisions, or simply isn’t interested in what you have to say anymore.Can you relate?And if your friends are ALSO entrepreneurs, that’s a whole different ballgame that’s equally as tricky to navigate. Regardless of if your friend is a 9 to 5er or an entrepreneur like you, it’s not that you don’t love them or aren’t grateful for having them in your life. It’s that friendships have seasons, and if I’ve learned anything over the last 14 years of having my own business, it’s totally ok to move on – sometimes it’s the best thing we can do to grow.In this episode, I’ll get really deep about my own friendships, and share with you:
What I’ve learned about navigating friendships as an entrepreneur
The qualities I look for in a friend, and why
How I know it’s time to move on from a friendship or lean into it
I even open up about something I’ve NEVER talked about on the podcast -- the challenges I’ve had being a boss to my best friend in the world (and former CMO), Chloe -- my Cho Cho.This shortie episode is SUPER personal and near and dear to my heart, so I hope you enjoy listening.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!