
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Latest episodes

Feb 3, 2022 • 46min
#431: Why Women Should Be Investing (& How To Do It Well) with Bola Sokunbi
Start investing today and put your money to work.When I first started investing and making my money work for me… I was super intimidated! In fact, the immediate thought that comes to mind when I think “investor” is a middle-aged man, in a dark suit, briskly walking down a city street with a Starbucks coffee in hand. Maybe he’s wearing a fitted t-shirt instead of a button-down -- if he’s got a little swag. I am, quite literally, describing Bobby Axelrod from Billions. I love Bobby’s character, but… I think you would agree, that’s definitely NOT ME. ;-) Google doesn’t think it’s me, either. In fact, if you do a Google image search of “investor,” guess what turns up? Ninety-nine percent of the images that populate are of the guy I just described above (ahem, Bobby) -- and no women. It’s no wonder I feel slightly uncomfortable thinking about investing -- because women, especially millennials and older, have been so conditioned to think that you have to be a man (and have a ton of money) to invest.But here’s the thing…That impression is totally wrong. The game has changed, and women are investing money like never before (and Google, if you’re reading this, please push some female investor images to your first page, okay?)Investing money doesn’t have to mean putting millions of dollars into a hedge fund -- it simply means making your money work for you over time. The key here is, though, that you have to actually GET STARTED investing in order to be successful in it, and that my friend, is often the biggest hurdle. That’s why I’m so excited for you to hear the interview I had with Bola Sokunbi, who is the go-to expert for investing, whether you’re an experienced investor or just starting out -- and definitely if you’re a female investor. She’s a Certified Financial Education Instructor, best-selling author, speaker, writer, podcaster, social media influencer, and a mama to twins -- which makes her THAT much more impressive.In our interview, we discuss:
How to get started investing, even if you NEVER thought you’d be able to
Some of the barriers to investing that women face, and how we’re overcoming them
Tips on investing your money smarter so you can retire before the age of 65
The good, the bad, and the ugly about cryptocurrency, and if it's right for you
Think of it like Investing 101, with a little extra kick. ;-) Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feb 1, 2022 • 28min
#430: 5 Goals I’m Committing To This Year
The strategies I’m using to feel great AND accomplish my goals in 2022 .That’s right, friend! I am getting fully transparent with you about what I am doing to set myself up for success in 2022. I have always been big on goal setting, planning, and setting intentions for the year ahead (it’s a BIG part of why I’ve seen such success as an entrepreneur)…… but as you know, I struggled with some unexpected depression and anxiety in 2021. This year, I am determined to get ahead of it. That’s why I’m trying out some FRESH approaches to goal setting that will not only help me to achieve some really cool things both personally and professionally, but ALSO get me in the right mindset before taking on each challenge that I set for myself.Because let’s be honest -- ”success” and “achievement” are not only about what you accomplish, they’re just as much about how you FEEL.In this episode, I’ll share:
The goal-setting strategy I LOVE that puts emphasis on how you want to feel, not what you do
The 5 goals that I’ve set for myself in 2022, why I chose to set those particular goals, and how I plan to achieve them
How I set goals that are challenging yet attainable
I’m hoping that by listening to this episode, you’ll hold me accountable, stay motivated to accomplish the goals you’ve already set for yourself in 2022, AND be inspired to get back on the horse if you’ve fallen victim to the infamous #QuittersDay (more on that in the episode.)Here’s a glance at this episode...
[04:01] One new thing I’m trying in 2022 is identifying the core feelings that I want to experience this year. I want to feel trusting, courageous, energized, in the zone, and luminous while I'm working on my goals and after I achieve them.
[10:27] Take action: What are 3-5 feelings you want to experience over and over again this year? Think about how you want to feel and write it down.
[11:08] Goal #1: Do the 29029 challenge. This is where you climb a mountain a certain amount of times (in a certain amount of time). All in all, it adds up to the equivalent of climbing Everest.
[14:20] Goal #2: Create a certification program for my business. I don't know what it looks like, but I’m going to put together ideas this year and launch it in 2023.
[15:39] Goal #3: Take a sabbatical. I've been dreaming of taking a sabbatical for years, but in 2022 I’m actually doing it. I'm taking off the last half of May and the entire month of June to spend at my lake house.
[17:50] Goal #4: Create a project plan for my new book. My book won’t launch until January of 2023, but I need to have an entire project promotion plan dialed in by 3/31.
[21:40] Goal #5: Create a 3-year vision of my company. I want to scale the business and incorporate different models that I’ve never tried before, which means I need to plan further out.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jan 27, 2022 • 1h 14min
#429: 6 High Performance Habits To Transform Your Life & Business with Brendon Burchard
Brendon Burchard, the world's leading life coach, shares his journey and reveals 6 high-performance habits for success. Topics include moving on from the victim mentality, marketing strategies, and the power of seeking clarity and generating energy. They also discuss the importance of discomfort, recharging, and Growth Day, a personal development app.

Jan 25, 2022 • 15min
#428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast
Dive into the highs and lows of the podcasting journey! Discover why this booming medium could be perfect for you, with impressive growth statistics. Uncover personal insights and lessons from nearly a decade of content creation, including what to love and the challenges faced along the way. Celebrate the amazing opportunities podcasting provides for online business growth while reflecting on the rewarding moments that make it all worthwhile.

Jan 20, 2022 • 57min
#427: Land Your Dream Media Opportunity with Jen Gottlieb
Simple Strategies For Driving Major Traffic To Your BizIn this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.Traffic to your website… your podcast… your newsletter… and so much more. Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more. And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement, including:
How to find the perfect opportunities that align with your goals
How to make an irresistible pitch they can’t say “no” to
How to craft a story that effortlessly grabs media attention
What you can do TODAY to have the tools to land a PR opportunity by next week
This episode is for you even if you’re just starting out – even if your business is still teeny tiny. Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise. Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making.Here’s a glance at this episode...
[08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share.
[12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.
[19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset.
[21:24] The Top 20 Tool.
Make four columns on a piece of paper. Put your goal on top.
Left column is People. List 20 people you've ever met who have some type of media connection.
Influence. Rank influential on a scale of 1-10.
Help. Rank how likely they would help you on a scale of 1-10.
Grand total. Sum of previous three columns.
Reach out and ask the top score people. Provide value to others.
[32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.
[37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic.
[38:55] Creating a winning pitch.
1. Have a timely news hook.
2. Pitch the value-packed topic first and yourself second.
3. Back up your claims with statistics by linking to studies.
4. Add talking points.
5. Stand for what you believe in.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jan 18, 2022 • 14min
#426: 62% Of Top Business Executives Do This & You Should Too!
Learn To Trust Your Gut In BusinessIn this quick episode, I’m pulling back the curtain on one of the hardest lessons I’ve learned as an entrepreneur.It’s not having hard conversations.Not making revenue projections.Not keeping a tidy to-do list or a pretty project plan.In this episode, I’m talking about trusting your gut as an entrepreneur. Which is a tall order. We all want to trust our gut… but it’s not always that simple.Because every day, entrepreneurs…→ Navigate fear→ Bear responsibility for the success – or lack of success – in our biz→ Feel the weight of the effects that our big and small decisions make on others → And, if we’re being honest, try hard not to question our own abilityRight?“Going with your gut” can get muddled and lost between ALL we’ve got going on.But it’s also a non-negotiable in entrepreneurship.So after 13 years of running my own online business, I’m sharing how I’ve learned to hone this instinct and stick to my guns……including one big mistake I made by hushing my inner nudges and going ahead with a decision anyways. So give this episode a listen and let my lessons learned be your lessons learned.Cheers to you, friend, as we learn how to slow down, listen, and trust ourselves.Here’s a glance at this episode...
[02:35] Should you trust your gut? 62% of top business execs let their gut lead the way and always trust it.
[05:25] There's a significant difference between being too picky and knowing in your gut that it's the wrong choice.
[07:20] Notice what your initial gut feeling is and then notice what happens next. Are you being too picky? Are you really feeling something that you need to pay attention to?
[10:32] After making a decision, start journaling. When doubt starts to creep back in, go back and read about why you made the decision in the first place.
[11:13] If you feel it in your bones and it doesn't work out as planned, it was still meant to be.
[13:25] Being in tune and having the ability to trust yourself puts you on a whole different level. Go with your gut!
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jan 13, 2022 • 35min
#425: Project Planning Mastery: A Step-By-Step For How To Stay Organized
Dive into the art of project planning with expert tips on turning concepts into reality. Learn how to identify a project's main focus and break it down into actionable tasks. Discover the importance of setting key dates and assigning roles within your team. The discussion also emphasizes the value of detailed descriptions and Standard Operating Procedures (SOPs) for smoother operations. Finally, hear how final reviews and consistent check-ins can elevate your project management game, ensuring you meet deadlines with confidence.

Jan 11, 2022 • 15min
#424: 4 Unsexy Skills That Have Made Me A Better Entrepreneur & Leader
What I Practice Every Day For Swoon-Worthy ResultsWhat? You thought entrepreneurship was all glistening social media posts and champagne toasts?Juuuust kidding.If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments.But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader. Promise.Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.) Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!)Here’s a glance at this episode...
[03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong.
[06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you.
[09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem.
[11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jan 6, 2022 • 59min
#423: How To Find Support In Other Female Entrepreneurs With Lori Harder
My guest on this podcast is making big – and I mean, BIG – waves in their industry.Lori Harder is a self-love specialist, fitness model, author, and podcast host. And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch. A girl after my own heart!In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990.But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses.Including:
How to stay upbeat (even when things get really, really hard)
How to find inspiration to get creative (even when you really, really don’t feel like it)
How to find support among other entrepreneurs
Her tips for building a massively successful business
What it’s been like launching a physical product and the lessons she’s learned from her latest venture
So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder.Here’s a glance at this episode...
[07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people.
[15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community.
[18:38] Lite Pink has all-female investors.
[29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about.
[33:05] To get into creation mode for something new, you need to switch what you are listening to and reading.
[37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jan 4, 2022 • 12min
#422: Lessons Learned From Social Media Bullies
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!