The Amy Porterfield Show

In a captivating discussion, Phillip Stutts, founder of Win BIG Media and a political marketing veteran, shares insights on today’s shifting consumer landscape. He highlights the decline in brand loyalty, emphasizing the rise of the overwhelmed consumer and the need for authentic messaging. Phillip explains the three consumer personality types: overwhelmed, influenced, and activist, and details how to tailor marketing strategies to engage these segments effectively. He also underscores the importance of storytelling in fostering brand connections in an era defined by consumer escapism.

Join Jenna Kutcher, host of the Goal Digger podcast and a leading expert in content creation, as she shares her insights on launching and thriving in the podcasting world. She emphasizes setting realistic goals and the right timing to start your podcast journey. Learn effective monetization strategies and the importance of authenticity in connecting with your audience. Jenna also highlights the shift in podcasting trends post-pandemic and encourages aspiring podcasters to embrace their unique voice and passion.

Discover the power of four key mantras that can transform your mindset and help you overcome uncertainty. These empowering phrases guide you through personal and professional challenges, reminding you to trust the process. From launching important projects to moving across the country, these mantras have sparked confidence and resilience. Tune in for practical tips on managing pressure as a high achiever and learn how to embrace the journey, even when things don’t go as planned.

Discover a groundbreaking sales strategy that emphasizes the power of personal connection over automation. This approach led to an astonishing 44% conversion rate during a recent launch. Learn how building a concierge team can foster meaningful interactions with clients. The focus is on understanding audience needs and pain points through genuine conversations. Plus, practical tips on sourcing team members and training them to engage authentically, ensuring that emotional resonance with prospective clients translates into sales success.

Discover the transformative power of delegation in business. Learn how letting go of control can unlock your company’s growth and reduce stress. The challenges of empowering team members are explored, along with personal stories that illustrate the benefits of sharing responsibilities. Delve into the common fears faced by leaders and the importance of recognizing your strengths to build a strong, competent team. Embrace growth, even when it's uncomfortable, to pave the way for lasting success.

Dr. Nicole LaPera, a Cornell-trained holistic psychologist and author of How to Do The Work, reveals transformative tools for overcoming negative thought patterns. She emphasizes the crucial link between mental health and success, discusses the impact of childhood trauma on adult behavior, and promotes mindfulness for intentional living. LaPera also explores the benefits of cold therapy for mental resilience and encourages embracing discomfort as part of personal growth. Tune in for insights that can radically improve your life and business.

After 9 years of having my own podcast, I always come back to theseThis episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes -- the ones that really struck a chord with me, and have stuck with me after all these years!Now, narrowing down the list from 500 episodes to just five was no small task because I honest-to-God love each and every one of them. But I hunkered down and recalled the ones I still think about often, and I am really excited to share them with you.If you’ve been with me for a while, and have already listened to these in the past, even better because as you know, learning something over and over again is how you truly master it. There are so many golden nuggets that will really help you dial in on everything from creating better habits, to talking about your product and becoming a better storyteller.But before we get to it, can I just say that I am still in awe over the fact that my team and I have created 500 episodes of Online Marketing Made Easy? What started as just a glimmer in my eye in 2013 has grown to become a living, breathing, and constantly evolving outlet that allows me to share the many things I’ve learned in my journey of online entrepreneurship. I’m not telling you this to brag, sweet friend -- I am sharing this with you because I am living proof that it’s possible to create a highly successful podcast that not only grows your business, but one that helps other people -- even if you don’t think you can. And with that, here are my all-time top five.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Discover how to master the art of high-converting ads without breaking the bank. Learn about the four essential principles for crafting effective ads and why nurturing your email list can be more worthwhile than targeting cold audiences. Hear real insights from years of trial and error in online marketing, ensuring that you don't waste your budget. Plus, grab a free resource featuring top-performing ads to inspire your own strategies!

Avoid burnout and stay on track with these three key tips for maintaining your business goals. Learn the importance of setting clear goals, organizing tasks effectively, and creating 'white space' to optimize productivity. Discover the significance of a balanced morning routine and scheduling buffers to prevent overwhelm and maintain work-life balance.

Ways to improve your mental health, reduce anxiety, and be happyHave you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of a pipe dream. Owning a business is hard work, and at times can 100% make you feel like the weight of the world is on your shoulders. I’m sure you can relate to this feeling. I know I can, and have in the past. But here’s the thing. The stress, fear, and anxiety that you experience is only getting in the way of your success in business. And let’s be real for a second here. Is it even worth trading your happiness for success? For me, it’s definitely not, and I tend to be an anxious person. That’s why I absolutely adore my guest in this episode -- because time and time again, I’ve come back to her strategies to find balance emotionally and spiritually.Her name is Gabby Bernstein, and she’s been helping people find a sense of freedom and inner peace for the past 16 years. She’s a New York Times best-selling author of eight books, and host of her own podcast, Dear Gabby, where she helps guests become the happiest versions of themselves in real-time.But what’s really special about Gabby is that she doesn’t just talk the talk, she’s walked the walk, too. Her own struggles with addiction and depression are what fueled her to align with her true purpose and become a much better version of herself. In this episode, you’ll learn:  Self-regulation techniques for working through anxiety Mindset shifts that will help you transform your thoughts Ways to identify negative patterns and how to change them How Gabby has used her own struggles to become stronger I hope you love this interview as much as I did and take away some strategies on how you can make waking up without anxiety your reality.Here’s a glance at this episode... [07:32] With entrepreneurs, there's often a lot of doing and less being. Some of this is from being inspired, but some of it can be from feelings of inadequacy or worry.  [10:55] One self-regulation technique is to be aware of what's happening with yourself internally. Breathing can help with this. [12:56] Another technique you can practice is to create grounding with your right hand on your heart. Close your eyes and breathe, inhale and exhale slowly.  [20:57] In order to identify patterns that make us unhappy, we must become a witness to the patterns. Take notice of what triggers you, and how you respond.  [24:50] Gabby's journey through her work and trauma recovery is the basis of Happy Days. Being a workaholic was really taking her down, but after continuously asking herself why, she started cracking into painful discomfort. [30:28] Trauma has been given shame, so people minimize it. We all have trauma that still shows up in our lives now. It’s important to address it, and get out of the toxic cycle of trigger, fear, and acting out. [38:25] Biggest takeaway: We should all have compassion for ourselves and the people around us. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!