Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

Latest episodes

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Apr 1, 2021 • 37min

#370: Behind-The-Scenes: How I Collect Money-Making Testimonials

Customer testimonials can help you grow your business online and expand your reach.  Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world.  Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially? I have a feeling you’re saying, “Come on, Amy! Of course, I am!” Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned.  Two words… glowing testimonials.  They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you.  And yes, there is a process -- trust me! In this episode, you’ll learn… why testimonials are worth spending time collecting how to find them how to request them how to conduct an interview the proper way to format them to make sure they convert where to use them And because I love when I can gift you a step-by-step action-taking tool -- I’ve put together a free plug-&-play resource of the emails that we use to gather testimonials, along with the questions we ask in our testimonial interviews. Get it here. Here’s a preview of the episode:  [05:05] A well-written testimonial is the ultimate social proof for you and your business. It's important to build that know, like, and trust factor.  [10:33] Look for testimonials everywhere! In your posts, comments, and actively seek them in your Facebook group.  [15:33] You can collect testimonials from your one-on-one work about your strategies or your teaching style. And of course, from your digital course or project.  [22:20] Create one place in Dropbox for all of your testimonials. Have a testimonial shell, so that you can find them easily. [23:30] Use a specific formula for crafting your testimonial. Use what they gave you and do your best to finesse it. A three part testimonial should include the problem, the solution, and the results! Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
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Mar 29, 2021 • 42min

#369: Common Strategies For Uncommon Success With John Lee Dumas

John Lee Dumas teaches his most successful online business strategies Get ready to take action and accomplish your entrepreneurial goals Success secrets? Out-of-the-box thinking? Business plans that work wonders?  Ok, friend, you know what that means. Today’s podcast guest is FIRE. I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.  As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to: Building a content plan Diversifying your revenue streams Increasing traffic (um, YES PLEASE!)  Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd.  Are you ready? It’s time to take notes and take action.  Here is the episode highlight reel: [07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.” [11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content.  [15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business.  [20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting. [28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low. Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
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Mar 25, 2021 • 20min

#368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked

Here’s a glance at this episode... [03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort. [07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.  [09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me! [11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere! [14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Mar 18, 2021 • 39min

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl

Organic business growth can happen even when you’re juggling home-life responsibilities. Holy Cow, friend! Wait until you listen to this conversation with my student and 7-figure business owner, Maria Dior Duegaard Amdahl. I wanted to invite Maria to the show because I knew her entrepreneurial journey is one that will light a fire under your you-know-what and give you the exact steps you need to take action.   When Maria started her business she was juggling a lot -- her business plan, her family (she’s got three kiddos, a hubby, and a dog at home!), and building her online community. As a successful health coach working 1:1 with entrepreneurs, it didn’t take Maria long to realize that she was trading time for dollars and needed to pivot to a different path. (And quickly!)  In this episode, Maria takes us along on her journey from trading time for dollars to running a $3 million dollar business.  And as you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.  Plus you’ll get the insiders scoop into: Maria’s best strategies for accomplishing ALL of your business goals… (even when you have minimal time) The tangible action items Maria uses for growing an online community organically How to pick yourself back up after failing and keep moving forward  Here’s what I love about this interview the most... Maria gives you action items you can start implementing today and she doesn’t hold back!  If you’re ready to build, grow, and scale your online business and still have enough time to make dinner at the end of the day, this episode is for you. Here is your highlight guide to this episode: [03:21] Maria shares her story of running a fitness studio for pregnant women and how transitioning to an online business allowed her to scale and reach $3 million in revenue. [10:38] Maria created a system to be very mindful of how she spends her time -- she shares more about this in the freebie for this episode! [15:53] She shares about her webinar show up rate of 58 percent with a 48 percent conversion rate and how she made this happen.  [22:11] Maria's secret is being herself and allowing herself the time to take the steps she needs to take while still being human flaws and all.  [27:12] Don't fall into the habit of thinking you have to learn everything before you take action, Maria shares how to do this. Grab your free resource from today’s episode! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Mar 15, 2021 • 39min

SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know

In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions. And while this does make things a little more challenging, all is not lost. There are ways to navigate the changes and minimize how it disrupts your ad campaigns.  If you’re using Facebook ads to launch bigger, scale faster, and grow your audience online, this episode is one you want to listen to immediately. Join me and Salome, as we talk about these changes, how to work with them to create successful ads, and what next steps you need to take to continue seeing results from the ads you’re running.
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Mar 11, 2021 • 48min

#366: How To Turn Your Expertise Into A Successful Course with Azhelle Wade

Are you ready for your brand to be widely known?  Learn how to turn your expertise into a digital course with Azhelle Wade.  I love bragging about my students. Honestly! The stuff they do always amazes me.  And what’s even more fun is that I know you like to hear their stories and strategies too.  So it’s a win-win when they’re a podcast guest!  I’m so excited to introduce you to my Digital Course Academy student, Azhelle Wade.  Azhelle is an amazing student of mine. She's an entrepreneur, President of The Toy Coach, and host of the podcast, Making It in The Toy Industry and knows a thing or two about the power of taking your expertise and turning it into a successful course. And if you’re wondering if you too can take your know-how and turn it into a passionate online business, you’re in luck! In this interview, Azhelle didn’t hold back from sharing her process and strategy that she used to get her expertise out into the world and kickstart her journey as an entrepreneur. In this episode we talked about: Making your expertise a successful business Creating a “known for” brand Azhelle’s  story about breaking through the glass ceiling of diversity in her industry The best advice she has on how to make the leap from corporate into entrepreneurship Her unique approach to a successful launch If you’re ready to learn how to make your expertise into a successful course - this episode is ready to help! Here’s a glance at this episode... [07:34] Fun fact: Savings will set you free. You may not need as much as you think you do. Look at places where you may be able to cut. [09:27] As a cancer survivor, health was one of Azhelle's fears. She ended up getting a new lease on life and a mindset shift. [13:52] Azhelle had a clear vision of who her ideal customer community was. She started asking what they needed to thrive. [18:57] Learn Azhelle’s launch tips and how she ended up making $11,000 over the next 48 hours.  [34:52] Know what your mission is for your brand and who you're going to help and why and how you're going to help them. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Mar 4, 2021 • 28min

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How!

Are you ready to be your own boss and create a new online business?  Make the leap from your 9 to 5 and kick start your entrepreneurial journey!  Before I started my business, I would sit in my corporate cubicle and dream about creating a digital course and online business.  The problem was, I had no idea how to create a digital course. I also didn't have an email list, a social media following, or a roadmap to show me how to leave my cubicle behind and build an online business. Raise your hand if you can relate! If this sounds anything like you and you’re ready to make the leap from 9 to 5 cubicle to digital course entrepreneurship, I’m excited for you to hear all about it in this podcast episode. In it, I tell you all about what I’ve learned over the last 11 plus years of building a thriving digital course business -- stories and practices you can put into place today to save you the time and headaches that I experienced along the way. (Boy how I wish someone would have done the same for me early on.)  If you love a few behind-the-scenes stories of my early day hiccups, well then my friend, you’re in for a treat because I’m spilling the beans…. Just wait until you hear how getting yelled at on the tarmac at the airport changed my entrepreneurial journey.  Here’s a glance at this episode... [07:32] I left my corporate job and my first stop was working one-on-one doing social media for small businesses. I fell into the common trap of taking on too many clients. [08:35] For two years, I had a business I hated! [11:55] If you're in a similar situation, let go of a few clients but keep a few as well. Free up the time to create the business of your dreams.  [13:11] Prioritize tiger time. Commit to at least one full hour a week to work on the business you want to work on and nothing else.  [15:15] Start creating consistent content and share it with the world.  [17:53] Devote time to get comfortable on video. Video brings a whole new level of connection with your audience. [19:55] Fuel that big beautiful brain of yours. Becoming the go-to expert in your industry means that you never stop learning. [22:00] Find a mentor or two. Having a coach or mentor that you can meet with on a regular basis is a great way to remain accountable. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Feb 25, 2021 • 31min

#364: How I Do It: Boost Your Sales with These 5 Course Enhancements

Here’s a glance at this episode... [04:07] #1: Adding a visual element like a PDF framework or guide! [09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience.  [13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates.  [16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own.  [20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Feb 22, 2021 • 1h 1min

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima

Here’s a glance at this episode... [16:05] Jamie shares her secret to getting through years of rejection.  [26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!)  [28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat! [41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey.  [48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima
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Feb 18, 2021 • 46min

#362: How To Write Emails That Actually Get Opened with Zafira Rajan

Want to write weekly emails that *actually* get opened? Read on…  That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality.  Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling.  In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write. As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy. How To Become A Pro Copywriter [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you. [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal.  [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you?  [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy. [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view. [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it. [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

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