#443: The Mini Ad Training: 4 Key Principles For High-Converting, Low-Cost Ads

Mar 17, 2022

Discover how to master the art of high-converting ads without breaking the bank. Learn about the four essential principles for crafting effective ads and why nurturing your email list can be more worthwhile than targeting cold audiences. Hear real insights from years of trial and error in online marketing, ensuring that you don't waste your budget. Plus, grab a free resource featuring top-performing ads to inspire your own strategies!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Perfect Your Headlines

Craft clear and intriguing headlines for your ads, ensuring immediate audience understanding.
Emphasize the first two lines of your ad copy, especially for mobile viewers.

ADVICE

Intentional Keywords

Use keywords and phrases that resonate with your target audience in your ad copy.
Research your audience's language on social media or competitor communities.

ADVICE

Add Value in Ads

Ensure your ads clearly communicate the value proposition and how it solves the audience's problem.
Focus on the benefits and solutions your offer provides.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Grab the free resource for this episode by heading here!

Increasing your conversion rate just got that much easier

Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right.

Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it.

What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too.

So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money.

In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong.

My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time.

And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!