The Amy Porterfield Show

[Bonus Episode] Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing

19 snips
Apr 8, 2022
In a captivating discussion, Phillip Stutts, founder of Win BIG Media and a political marketing veteran, shares insights on today’s shifting consumer landscape. He highlights the decline in brand loyalty, emphasizing the rise of the overwhelmed consumer and the need for authentic messaging. Phillip explains the three consumer personality types: overwhelmed, influenced, and activist, and details how to tailor marketing strategies to engage these segments effectively. He also underscores the importance of storytelling in fostering brand connections in an era defined by consumer escapism.
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ADVICE

Customer-Centric Marketing

  • Start marketing by understanding customer alignment with your business, not just your brand.
  • Discover what resonates with customers before spending money on branding or ads.
INSIGHT

Brand Loyalty Decline

  • Brand loyalty is declining due to price sensitivity amid economic uncertainty.
  • Consumers are switching to cheaper alternatives, even if it means leaving their preferred brands.
ADVICE

Overwhelmed Consumer Messaging

  • Address the overwhelmed consumer's need for certainty and escapism in messaging.
  • Highlight how products/services offer more time for hobbies like sports, movies, or social media.
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