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[Bonus Episode] Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing

The Amy Porterfield Show

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Understanding Escapism in Marketing

This chapter explores how understanding consumer behavior, particularly the concept of escapism, can inform effective marketing strategies. It emphasizes the need for authenticity and distinctiveness in messaging, urging business owners to connect with their audience through personal stories and values. Additionally, the chapter addresses current trends in consumer expectations, including the influence of social media and the importance of transparent communication in fostering brand loyalty.

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