The Amy Porterfield Show cover image

[Bonus Episode] Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing

The Amy Porterfield Show

00:00

Understanding Influence and Activism in Modern Consumer Behavior

This chapter explores how consumer behavior is changing with the rise of activist consumers who prioritize authenticity in brand messaging. It emphasizes the significance of aligning core values with marketing efforts to avoid insincerity and connect with these influential demographics.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app