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[Bonus Episode] Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing

The Amy Porterfield Show

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Navigating the Activist Consumer Landscape

This chapter examines the changing consumer habits and their influence on business strategies, highlighting the rise of the activist consumer who values authenticity and emotional connections with brands. It emphasizes the need for businesses to tailor their marketing approaches to meet the diverse needs of various consumer segments, particularly overwhelmed audiences. The discussion also addresses the shifting digital marketing landscape, exploring effective strategies to engage consumers across different social media platforms.

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