To The Point - Home Services Podcast

Whispers of instability and challenges linger on the horizon for home services contractors for 2024. Projections paint a picture of uncertainty, making it clear that navigating the coming year won't be a walk in the park.However, in the face of this impending turbulence, timeless lessons and proven strategies exist that can turn the tide in your favor.It's not about merely weathering the storm; it's about seizing opportunities and emerging stronger on the other side.As we gear up for what lies ahead, I had on Amanda Zink, President of Air Control Home Services in Mohave County, to share a few critical actions that contractors must embrace to not just survive but thrive in this unpredictable terrain.The conversation touched upon the pivotal moment when Amanda and her brother assumed leadership of the business in 2019, just before the onset of the COVID-19 pandemic.Amanda openly discussed the initial shock and uncertainty, emphasizing the significance of embracing discomfort for the sake of growth.Looking forward, Amanda believes the key to winning in 2024 is prioritizing a back-to-basics approach for operations. Amanda acknowledged the tendency to overlook key performance indicators (KPIs) during prosperous periods, prompting a reassessment of metrics, particularly in the call center. The objective is to ensure optimal value delivery and operational efficiency in customer interactions.She encourages leaders in this industry to overcome the hesitation of admitting challenges and reaching out to experienced individuals for guidance.Don't miss out – hit play and embark on a journey that could redefine your trajectory for the next year!This episode was sponsored by:- Smart AC: https://smartac.com/Key TakeawaysIntro (00:00)Amanda Zink's journey in the trades (06:26)Step out of your comfort zone to grow (10:41)Importance of a peer group in the trades (21:05)Female leadership in the trades (26:41)Operational focus for 2024 (34:31)Leadership training and technical skills development (38:25)Why your call center is your first line of defense (42:55)Marketing tactics to drive new business (45:27)Sales by education (51:16)Negotiation points to improve cash flow in 2024 (53:37)Critical lessons to be successful in 2024 (01:03:22)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Get in Touch with Amanda Zink:Website: https://www.aircontrolaz.com/Instagram: https://www.instagram.com/aircontrolaz/Facebook: https://www.facebook.com/AirControlHomeServices/LinkedIn: https://www.linkedin.com/company/air-control-air-conditioning-inc/Twitter: https://twitter.com/aircontrolazYouTube: https://www.youtube.com/@aircontrolhomeservices6480------To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

I recently had the pleasure of chatting with Claire Ferrara, the powerhouse President of Standard Heating and Air Conditioning up there in the Twin Cities.We dove into the nitty-gritty of the Home Services industry, explored leadership strategies, and got real about the challenges businesses face, especially in today's market rollercoaster, and how to prepare for an unpredictable 2024.Claire kicked things off by dropping some serious wisdom bombs on operational excellence. She stressed the need to know your numbers inside out, have a team that understands their roles, and keep a close eye on the cash flow – daily.One golden nugget she shared – never, and I mean never, cut back on branding and awareness efforts. She delved into the importance of understanding your existing customer base and aligning marketing strategies with the preferences of the younger demographic.The takeaway? Stay agile, know where you stand financially, and be ready to roll with the punches, whether it's a booming economy or a bit of a rough patch.We then shifted gears to leadership training – a topic near and dear to my heart. We talked about the importance of ongoing training, covering everything from technical skills to soft skills, problem-solving, and processes.As the Home Services industry continues to navigate uncertainties, Claire's lessons on adaptability, forward-thinking, and a people-centric approach are valuable for businesses aspiring to thrive in any economic landscape. Don't miss out—navigate the 2024 market with confidence!This episode was sponsored by:- Smart AC: https://smartac.com/Key TakeawaysIntro (00:00)The rich history of Standard Heating and Air Conditioning (06:47)How Claire got into the trades (14:09)Women leadership in the trades (19:15)The operational focus for home services businesses in 2024 (23:16)Workforce management in 2024 (29:31)Taking feedback as a gift (31:51)Simple strategies to win in 2024 (32:45)Marketing strategies for a harder market (38:04)Various calls to action that work (41:01)Critical lessons to navigate a difficult market (47:16)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Get in Touch with Claire Ferrara:Website: https://www.standardheating.com/Facebook: https://www.facebook.com/StandardHeatingTwitter: https://twitter.com/StandardHeatingYouTube: https://www.youtube.com/user/StandardHeatingTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Steve Miles, VP&CEO of Jerry Kelly Heating and Air Conditioning, stands out as a visionary leader in the HVAC space.His recent induction into the Contracting Business HVAC Hall of Fame speaks volumes about his game-changing contributions to the industry.In this episode, Steve spilled the secrets behind his success.Buckle up for a ride through his journey, where he's flipped the script on recession fears and business slowdowns.Discover how he turned a potential downturn into a quadruple return by boldly investing in marketing during the 2007-08 recession and COVID period.While competitors cowered, he seized the opportunity, doubling down on marketing to claim a substantial market share.The message is loud and clear: when others retreat, charge ahead.But to do this, you have to know your numbers and leverage technology to make informed decisions and maximize ROI. In addition, building robust relationships goes a long way in this industry.Steve leaves listeners with a challenge for 2024 – pick your top five goals and pursue them with relentless passion.Tune in to hear from the HVAC Hall of Famer and get to know his advice to contractors for 2024.This episode was sponsored by:- Smart AC: https://smartac.com/Key TakeawaysIntro (00:00)Steve Miles's journey in the trades (10:15)Finding the right people (19:47)Gain market share during business slows down (23:31)Don't cut back on your marketing (29:25)Make it simple (31:50)Leading your team effectively (36:45)Speed of service wins (41:35)Cultivate those good relationships (45:40)Take advantage of tech innovations (48:33)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Contact Steve Miles:Website: https://jerrykelly.com/Instagram: https://www.instagram.com/jerrykellyhvac/Facebook: https://www.facebook.com/jerrykellyhvac/TikTok: https://www.tiktok.com/@jerrykellyhvac?lang=enTwitter: https://twitter.com/jerrykellyhvacLinkedIn: https://www.linkedin.com/company/jerry-kelly-heating-and-air-conditioning/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

2024 is poised to be a year filled with unique challenges and opportunities for contractors in the trades and home services.At the Home Services Freedom Event, I hosted a marketing panel consisting of Eric Thomas - Rival Digital, Dave Carrol - Dope Marketing, Terry Biggs, and Katie Donovan.The panelists unanimously agreed that 2024 is shaping up to be a marketing battlefield. It's a year when contractors, regardless of size, must be prepared to face the upcoming challenges. If you thought 2023 was hard, 2024 might even be more challenging.What should contractors pay the closest attention to in their 2024 plan to secure success?One way to be prepared is to double down on what's already working well in your business. In an era of uncertainty, it's essential to leverage and optimize your existing strengths. Instead of chasing new marketing ideas and services, refine and expand your successful strategies.But the panel graciously shares some actionable marketing tips, particularly for contractors in the $ 0-3 million range who don't have huge marketing budgets.This is an insightful panel discussion that any contractor will find valuable as we head toward an uncertain 2024.Make sure to tune in and get ready for what's ahead.This episode was sponsored by:- Smart AC: https://smartac.com/Key TakeawaysIntro (00:00)Marketing in the trades in 2024 (10:09)Difference between marketing and branding (12:25)What contractors need to do in 2024 (15:03)The customer is the hero, not you (26:23)Get inspired by the competition (29:56)Speed of service matters (32:48)2024 is the year to get creative (37:39)What is a lead and how to attribute it (41:04)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The trades industry has experienced a significant transformation in the way professionals engage with their audience and clients.One prime example of how to harness the power of personal branding is Roger Wakefield, a renowned plumber and YouTube content creator with over 570,000 subscribers and more than 100 Million views. He is the largest plumbing content creator globally.Roger has become a household name in the plumbing industry. He's the go-to expert for plumbing tips, tricks, DIY solutions, and insightful guidance for plumbers and other people in the trades. He's also a master of personal branding.Even in the trades, individuals can create strong personal brands that attract clients and establish trust. The key is to provide value through education and content that resonates with their target audience.Roger emphasizes "sales by education." Instead of pushing services, he advises people in the trades to educate their audience through videos, building trust and positioning themselves as the expert they turn to when problems arise.It's a win-win strategy that benefits both professionals and the audience.Tune in to this episode for a deep dive into social media marketing and personal branding with the expert himself, Roger Wakefield.This episode was sponsored by:- Smart AC: https://smartac.com/Key Takeaways Intro (00:00)Creating the biggest plumbing YouTube channel (01:52)The best videos to make (15:45)Building a relationship with your clients on social media (17:32)Basic things to get started with content (20:31)Sales by education (21:33)Personal branding in the trades (24:24)Shoot your origin story (27:51)The 2 things you need to win on YouTube (32:42)Careers without 4 years (45:04)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Connect with Roger WakefieldWebsite: https://www.rogerwakefield.com/Instagram: https://www.instagram.com/therogerwakefield/Facebook: https://www.facebook.com/RogerBWakeLinkedIn: https://www.linkedin.com/in/rogerwakefield/YouTube: https://www.youtube.com/@RogerWakefieldTikTok: tiktok.com/@therogerwakefield?lang=enTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In this week's conversation, we have the privilege of hearing the fascinating journey of Brad Bacon, who transitioned from being a plumber to a successful home services entrepreneur.Now, you might be wondering, who's Brad Bacon, and what can we learn from his story?Well, you're in for a treat because Brad's journey is filled with insights, innovation, and a hearty dose of determination.You'll quickly get to know why everybody loves Bacon!Brad started as a plumber before advancing his career to become a manager at one of the largest plumbing companies in Texas.In 2010, he took a leap of faith and started his own business.Fast forward to the present, and this plumbing company has grown exponentially, achieving a remarkable annual revenue of $30 million.This journey from modest beginnings to an industry heavyweight is an impressive testament to Brad's work ethic, drive, and willingness to learn.He attributes a strong team culture as one of his pillars for success in the business. Many team members have remained with the company since its inception, a testament to the positive work environment and leadership.Tune in to be inspired, gain valuable insights, and learn how Brad created a very successful Home Services business.- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key Takeaways Intro (00:00)Everyone loves Bacon (02:14)Brad's entry into the trades (05:06)Growing to $30 million a year (13:47)The trades career path vs college (17:30)How Brad got into the meat business (22:54)Motivation to run multiple businesses (33:01)Passion for leadership (38:32)Private equity in home services (49:50)Work ethic - the key to success in the trades (55:52)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ Connect with Brad BaconWebsite: https://www.everyonelovesbacon.com/Instagram: https://www.instagram.com/baconplumbing/Facebook: https://www.facebook.com/BaconPlumbingHeatingAirElectricLinkedIn: https://www.linkedin.com/in/brad-bacon-b9410910a/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Jim Abrams is renowned as one of the most influential figures in the residential service contractor industry.Widely acknowledged as the greatest of all time, he has left an indelible mark on the field through his innovative contributions, many of which have become industry standards across America.Drawing upon his extensive knowledge and profound understanding of contracting and business, Jim has developed a time-tested and proven 10-step formula that he has successfully applied to various businesses, including electrical, plumbing, roofing, HVAC, physical therapy, and restaurants.It's a broad-based business program that works for service businesses, and it's been proven time and time again over the past several decades.This formula, once closely guarded, is now accessible to contractors everywhere who aspire to achieve success in their endeavors.In Part 2 of my conversation with the legend, we'll delve into the 10-step formula, which can be applied to any business, not just home services.By following these steps and adhering to the principles of integrity and ethics, you can increase your chances of achieving lasting success in any industry, specifically home services.The true impact of this formula, along with Jim's insights and anecdotes, can only be fully appreciated when heard directly from the source.So take a pen and paper and tune in for part 2 of this amazing two-part series to learn from the most influential man in residential contracting history!This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key Takeaways Intro (00:00)The 3 things you must master in business (01:03)Vetting contractors to avoid costly mistakes (06:30)The serenity prayer and its application to business (15:17)Future of HVAC industry post-Covid (18:52)10 Step formula to business success (26:30)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-------Connect with Jim AbramsWebsite: https://www.praxiss10.com/jim-abramsFacebook:  https://www.facebook.com/praxiss10Twitter: https://twitter.com/PraxisS10To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/In the HVAC, plumbing, and electrical services industry, there's one name that stands out above the rest: Jim Abrams.He's not just a legend in the trades; he's the HVAC G.O.A.T.Back in 1981, Jim took the leap and started his own business, Home Energy Savers, in St. Louis. Those early years were tough, with stiff competition and challenges, but Jim's determination and innovative marketing strategies turned the tide.By 1988, he had transformed Home Energy Savers into the largest residential service company in the United States, with $12 million in sales.During this time, Jim Abrams pioneered the industry, introducing game-changing ideas such as offering 10-year parts and labor warranties, private labeling HVAC systems, and providing a 100% money-back guarantee.These innovations have since become standard in the industry, but they all trace back to Jim's visionary thinking.In part one of this two-part series, we delve into the incredible journey of Jim Abrams from humble beginnings to becoming a true icon in the industry.In part 2, we'll dive deep into his proven 10-step approach to succeed in the trades, which has been proven time and time again over the past several decades.This isn't an episode you can afford to miss. Tune in for wisdom from the true legend of the trades!This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key TakeawaysIntro (00:00)The Abrams impact story (01:11)The challenge of retirement for entrepreneurs (10:43)Writing a very successful book (15:38)The 10-point formula for success in the trades and other businesses (19:19)Overcoming adversity (21:31)Make a decision even if it's wrong 30:55)What success looks like for Jim Abrams (34:51)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-----➡️ Connect with Jim AbramsWebsite: https://www.praxiss10.com/jim-abramsFacebook:  https://www.facebook.com/praxiss10Twitter: https://twitter.com/PraxisS10To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In this episode, I had the privilege of speaking with Trey McWilliams, the CEO of Blue Cardinal Home Services Group. We discussed entrepreneurship, leadership, business growth, and mental fortitude, highlighting Trey's journey from a third-generation tradesman to the visionary leader of Blue Cardinal.Trey's family had a strong tradition in the trades, with his grandfather and father running successful businesses in the industry. Growing up, Trey was drawn to this legacy. He started working in his father's company during high school, setting the stage for his future in the trades.However, as time passed, Trey saw the need for change in the company's culture and direction.He envisioned a business that not only provided for his family but also supported employees who shared his vision. In 2018, after Trey took full ownership of the company, he recognized the shifting landscape in private equity.Rather than immediately pursuing partnerships with private equity firms, Trey spent two and a half years learning from friends in the industry. This knowledge expanded his perspective, and he realized the diverse approaches within private equity.With four locations and substantial growth, Trey created a platform, Blue Cardinal Home Services, dedicated to building enduring businesses, not just joining a private equity group. Blue Cardinal’s mission focuses on sustainable growth and robust strategies.In just a year, Blue Cardinal has made significant progress with its capital partner, involving seven transactions and a promising future. Trey's leadership style evolved, and his team's growth mirrored this transformation.It required unwavering mental fortitude, but they were building a legacy that extended beyond a business—a legacy for generations to come.Trey's journey is a testament to the importance of mental fortitude in the face of change and uncertainty, and he shares some of the lessons he has picked along the way.Tune in!This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key TakeawaysIntro (00:00)Home Services Group CEO Trey McWilliams (00:30)Trey’s family history, military service, and achievements (02:44)Growing a business while de-risking for long-term success (09:02)Leadership, mental fortitude, and business growth (17:00)Elevating your team as you grow (26:52)Finding the right people for your team (29:19)Networking strategies for home services entrepreneurs (42:46)Marketing strategies and mindset out of a slower market (49:40)Why you should take risks in the current market (57:23)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/  Connect with TreyWebsite: https://www.bluecardinalhomeservices.com/Facebook: https://www.facebook.com/BlueCardinalHomeServicesGroup/LinkedIn: https://www.linkedin.com/company/bluecardinalhsgTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/In the home services and the trades, there are invaluable lessons to be learned from seasoned professionals who have weathered the storms and come out on top.In this episode, I am joined by Rusty Cochran, and together, we had the privilege of hosting Frank Harrison, a veteran in the plumbing and air conditioning industry with 46 years of experience. Frank has been an industry leader in the Air Conditioning and Heating industry for a long time.Frank, the former president of General Air Conditioning and Plumbing in the Coachella Valley, shared his journey, valuable experiences, and insights into building a very successful business.We discussed the role of leadership, employee development, and effective communication in shaping a company's culture.Frank's wisdom and stories shed light on how focusing on people and doing good can lead to long-lasting success.Frank emphasized the importance of investing in leadership training for employees. He shared his experience with Rapport Leadership, an organization in Las Vegas that offers comprehensive leadership programs.These programs help individuals build self-confidence, make informed decisions, and connect on a personal level with their colleagues. Leadership training will transform your team members into confident communicators, contributing to a positive work environment.Investing in your employees' personal and professional growth, whether through leadership training or technical skills development, is a great investment and a sure way to achieve long-term growth in your business.Tune in for stories, insights, and valuable lessons from an industry veteran on how to grow a successful business in the trades. This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key TakeawaysIntro (00:00)Meet Rusty Cochran and Frank Harrison (00:55)How Frank started his business back in the 60’s (09:12)Overcoming major business challenges (10:56)Treat your people right to succeed (15:25)Transitioning from new construction to service-based business (17:58)Leadership development and culture building (23:57)Why leadership training is important for ALL employees (33:48)Why Frank sold his business to two employees (37:01)Water skiing, travel, and charity work (45:06)How to grow your home services business long term (53:55)Always invest in your people (58:20)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/  WebsiteFrank: https://www.callthegeneral.com/Rusty: https://wecareteam.com/InstagramRusty Instagram: https://www.instagram.com/wecareair/FacebookFrank: https://www.facebook.com/CallTheGeneral/Rusty: https://www.facebook.com/WeCareAir/LinkedInFrank: https://www.linkedin.com/company/general-air-conditioning-and-plumbing/about/Rusty: https://www.linkedin.com/company/wc-heating-air-conditioning-and-plumbing-inc-/TwitterFrank: https://twitter.com/callthegeneralRusty: https://twitter.com/WeCareAir/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.