To The Point - Home Services Podcast

Join Chris and Anna Yano as they discuss the dynamics of running RYNO Strategic Solutions together. From prioritizing employees and customers, effective communication, leadership tactics, and setting goals, to navigating digital marketing challenges. Get ready for a heartfelt exploration of love, business, and success.

Struggling to stay ahead in the current home services market? My guest today has all the secrets of crushing it in both our business and personal lives.As the owner and CEO of NexGen Air Conditioning Heating and Plumbing, Ismael Valdez is an accomplished entrepreneur, a member of our LSD peer group, and a good friend.Ismael advocates for a transformative "broke" mindset, fostering continuous personal and professional growth. He highlights the significance of seeking feedback, embracing learning opportunities, and evolving as leaders.We also discuss labor management challenges, drawing insights from market changes and the impact on private equity. Ismael offers strategies for adapting and thriving in dynamic environments.Peer support and accountability are powerful tools for personal and shared accomplishments, providing a launching pad for ideas and unfiltered feedback.Staying ahead demands constant adaptation, with Ismael stressing the integration of technology and the exploration of new practices for business resilience and relevance.Key TakeawaysIntroduction to the episode and guest Ismael Valdez (00:00)The value of wins and losses within peer group (02:35)Maintaining a 'broke' mindset for continuous improvement (07:17)Labor management challenges and private equity impact (11:30)Scaling businesses and retaining customers through technology integration (20:26)Tracking leads and accountability in marketing (30:30)Improving business performance through data-driven decision-making (36:19)Lead attribution and contractor management in the service industry (42:14)Innovation and collaboration in the HVAC industry (45:25)Personal growth and accountability in a group setting (48:48)Taking action and accountability in business. (58:02)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-----👉 Grow your HVAC business with Nuve Smart Home Technology: https://www.nuvehome.com/👉 Connect with Ismael ValdezWebsite: https://nexgenairandplumbing.com/Instagram: https://www.instagram.com/nexgenair/Facebook: https://www.facebook.com/NexgenAC/TikTok: https://www.tiktok.com/@nexgenontiktok?lang=enTwitter: https://twitter.com/nexgenairYouTube: https://www.youtube.com/channel/UC7RySzt7GYDD34070sLeIaQTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Have you ever felt dwarfed by the towering presence of bigger, wealthier private equity-backed competitors in your market?In part 2 of this series, Alicia Green of Go Green Plumbing, Heating, and Air shares some tips on not just surviving but thriving in a market dominated by private equity.Her secret?A potent mix of community engagement, unparalleled customer experience, and strategic team development.Acknowledging the challenges posed by large players with significant buying power, Alicia emphasizes the importance of delivering exceptional value through community involvement, events, and a strong charitable presence.She advises contractors to focus on what can be controlled, like customer experience and team culture, rather than external market forces.Listen to this episode and learn strategies to position your business for success, create an environment that attracts top talent, and thrive in a competitive market.Key TakeawaysIntro (00:00)Competing with private equity-backed companies in the home services industry (00:59)Private equity's impact on businesses (05:28)Growth strategies for a business with a focus on employee buy-in (08:28)Leadership, delegation, and scaling a business (15:21)Coaching and delegation in home services business (18:42)Pouring into staff and caring about their development (25:45)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-----👉 Connect with Alicia Green Website: https://gogreenplumb.com/Instagram: https://www.instagram.com/gogreenplumb/Facebook: https://www.facebook.com/salesgogreenLinkedIn: https://www.linkedin.com/in/alicia-green-14bb3495/TikTok: https://www.tiktok.com/@gogreenplumb.heatandair?lang=enYouTube: https://www.youtube.com/channel/UCTdKHVeSzL5o-bLKmQSzhrwTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Our recent episode features Alicia Green, co-owner of Go Green Plumbing, Heating, and Air, who took a leap from the nursing world to dip her feet in the home services industry.Alicia started her career in the nursing profession, providing care to those in need. However, her passion for helping people transcended the walls of the hospital. The transition from nursing to plumbing and heating might seem unconventional, but for Alicia, it was a leap of faith that set the stage for a remarkable story.She shares the challenges they faced and the strategic decisions that led to their remarkable growth in 2023. From embracing technology to implementing a groundbreaking leasing model, Go Green is setting the standard for the future of home services.Alicia's insights into building robust teams, training, and their ambitious goals for the coming years are both inspiring and educational.Tune in to part 1 of her story and how her company increased revenue in 2023 while almost everyone else struggled!Key TakeawaysIntro (00:00)From nursing to home services - the Alicia story (00:54)How Alicia started her business from the basement (06:40)Go Green revenue numbers from 2023 (08:26)Why building a good team is the cornerstone of success (17:01)Embracing technology for a successful HVAC business (21:58)Why investing in training your team pays off (24:40)The pros of a subscription model in home services (26:20)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-----👉 Connect with Alicia Green Website: https://gogreenplumb.com/Instagram: https://www.instagram.com/gogreenplumb/Facebook: https://www.facebook.com/salesgogreenLinkedIn: https://www.linkedin.com/in/alicia-green-14bb3495/TikTok: https://www.tiktok.com/@gogreenplumb.heatandair?lang=enYouTube: https://www.youtube.com/channel/UCTdKHVeSzL5o-bLKmQSzhrwTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Today's episode is all about something seemingly simple yet immensely powerful – goal setting. As we approach the new year, it's the perfect time to reflect, plan, and set ourselves up for success in 2024.Setting clear goals provides focus and direction, leading to personal and professional growth. Accomplishing goals not only feels satisfying but also propels us forward by instigating action. Whether it's in business, relationships, health, or personal development, effective goal-setting is the key to a fulfilling and successful life.One crucial aspect often overlooked is establishing a strong "why" behind each goal. The motivation is the driving force that sustains your commitment.Additionally, visualizing the goal as already achieved and working backward to create a plan is vital. Writing down goals in the present tense and being specific about the intended outcomes prevents ambiguity and fosters a positive mindset.Stick around as I share insights and tips on effective goal setting that have been honed over my 42 years of life, spanning from wrestling to professional bull riding and IndyCar racing.Key TakeawaysIntro (00:00)Effective goal setting for personal and professional growth (02:51)Goal setting and visualization techniques (05:44)If you fail to plan, you are planning to fail (08:00)Creating habits through cues, cravings, response, and reward (11:03)The Four Laws of Behavior Change (14:53)Setting and achieving personal goals (17:04)Create categories for goals (20:41)Find an accountability partner (23:31)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Every January, businesses gear up for budgeting, a process often filled with stress and unrealistic goals. But what if there was a better way? A way that engages your team, builds buy-in, and sets you up for success?Enter the bottom-up approach.Traditional budgeting often starts with a top-down edict, a number plucked from thin air and cascaded down the ranks. This demotivates teams, fosters disconnect, and leads to missed targets. The bottom-up approach flips the script. It starts with the building blocks of your business: individual teams and departments.In a recent conversation with Chris Hoffmann of Hoffmann Brothers, I delved into the critical aspects of effective budgeting for businesses.Chris detailed their bottom-up budgeting approach, which begins with identifying the key building blocks for each business unit.Using historical data, they analyze factors like booked calls, conversion rates, and average ticket values, looking at what worked and what can be improved.Engaging different departments and teams, including sales, operations, and management, they collaboratively set realistic goals and improvements for each core driver.By addressing operational constraints, improving training, and setting achievable targets, employees are motivated to contribute to the overall growth of the business.Key TakeawaysIntro (00:00)Private equity acquisitions and debt management (05:17)Hoffmann Brothers business (10:11)Budgeting in a tough environment (13:57)Bottoms up budgeting approach (16:57)Forget pre-COVID pricing levels (22:19)Budgeting and cost allocation for multiple entities (23:23)Getting everyone aligned on the budget (28:51)Correcting misses in the budget (36:48)Revenue and sales in home services (41:07)Budgeting for your personal life (55:31)Additional Resources Connect with Chris HoffmannWebsite: http://www.hoffmannbros.com/Instagram: https://www.instagram.com/hoffmannbros/Facebook: https://www.facebook.com/HoffmannBrosLinkedIn: https://www.linkedin.com/company/hoffmann-brothers/TikTok: https://www.tiktok.com/@hoffmannbros?lang=enTwitter/X: https://twitter.com/hoffmannbrosYouTube: https://www.youtube.com/c/Hoffmannbros---➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

It's 2024, To The Point Listeners! Confetti has settled, hangovers have faded, and a fresh year stretches before us like a blank canvas. Excitement? Nervousness? Whatever your vibe, one thing's for sure: the old playbook might not get you to your new goals.  Enter this episode, your ultimate cheat sheet for success in 2024.We've combed through 2023's archives, mining our conversations with amazing guests for the nuggets of wisdom that still shimmer. This compilation is your personal pep talk, packed with actionable advice from the best in the home services biz.Ready to ditch the comfort zone and ignite your year? Buckle up for:The "what got you here, won't get you there" wake-up call. Embrace change, pivot your strategy, and leave last year's limitations in the dust.Actionable advice from inspiring minds. Whether it's crushing your career goals, finding inner peace, or building fulfilling relationships, there's a tip here for everyone.The motivation that sticks. These aren't just empty platitudes – these are practical strategies and real-life stories that will leave you feeling empowered and ready to tackle anything.This episode isn't just entertainment – it's your blueprint for a kickass 2024. So, hit play, get inspired, and let these pieces of advice be your launchpad to a year of growth, achievement, and beyond.You've got this, To The Point Listeners! Make 2024 your year to shine.Key TakeawaysIntro (00:00)Stop worrying about things outside your control (02:14)Success in the trades (05:14)Influential listening to change your mind (07:59)How ice cream flavors play into the trades (11:04)Systems to grow your business (16:05)Branding strategies for small businesses (19:25)Managing online reviews and dealing with trolls (25:47)Customer service, quality assurance, and business growth (28:14)Dominate your market (32:10)Creating educational videos for your customers (39:04)KPIs and employee feedback in business (44:50)Leadership, culture, and learning from mistakes (50:25)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

I hope this message finds you in good spirits this holiday season.This week's episode takes a break from our usual content. No deep dives into business — just a moment to wish you fantastic holidays.Take a breather and reflect on 2023, whether it was a blockbuster or a year of lessons. Whether you crushed it or not, enjoy the downtime to recalibrate for a killer 2024.Cheers to bidding farewell to 2023 and gearing up for a badass 2024. I believe in you, and let's make it a year to remember.Sending positive vibes and holiday cheer. Until next time!Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

As we collectively step into the uncharted territory of 2024, the challenges of the past year prompt a reevaluation of growth strategies.In part 2 of this sequel, the LSD group continues to unravel the strategies and insights that will define success for contractors in 2024.We feel that those contractors who will win the game must focus on 3 things:✅ Operational excellence✅ Better lead conversion✅ Prioritize your teamFocusing on fundamental principles, working hard to drive business success, optimizing existing leads, and ensuring a positive culture for your team will be key drivers for growth. If 2023 has taught us one thing is that nobody can predict what 2024 may end up like, but one thing we can all agree on is that some contractors will end up doing well despite the challenges.Tune in to part 2 for practical tips that will empower your business to thrive in the upcoming year.This episode was sponsored by:- Smart AC: https://smartac.com/Key TakeawaysIntro (00:00)Business growth and customer acquisition (00:55)Focus on your team (05:30)Growing during a downturn (09:45)Contractors who will win the game in 2024 (13:30)New initiatives for the new year (18:08)Improving operational excellence (21:35)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/----Ismael ValdezWebsite: https://nexgenairandplumbing.com/Instagram: https://www.instagram.com/nexgenair/Facebook: https://www.facebook.com/NexgenAC/Aaron GaynorWebsite: https://www.geteco.com/Instagram: https://www.instagram.com/ecoplumbers/Facebook: https://www.facebook.com/EcoPlumbersChad PetermanWebsite: https://www.petermanhvac.com/Instagram: https://www.instagram.com/thepetermanbros/Facebook: https://www.facebook.com/PetermanHVACIndianapolis/Travis RingeWebsite: https://proskillservices.com/Instagram: https://www.instagram.com/proskillservices/Facebook: https://www.facebook.com/proskillservices/Tom HowardWebsite: https://www.servicetitan.com/Instagram: https://www.instagram.com/servicetitan/Facebook: https://www.facebook.com/ServiceTitanTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Join the LSD (Lean Service Degenerates) group as they reflect on the challenges of 2023 and discuss strategies for a successful 2024. Learn about the importance of adaptability in the face of unpredictability and the value of existing customer relationships. Stay tuned for Part 2 of their series for even more insights and strategies for the coming year.