To The Point - Home Services Podcast

Welcome to a special edition of the To the Point Home Services podcast!I am joined by my long-time friend, Bill Rossell, to dive deep into something truly extraordinary – the Home Service Freedom Event.The event is hosted by Tommy Mello, CEO of A1 Garage, who has emerged as a pioneering figure reshaping the garage service industry.With an unwavering commitment to excellence and a passion for innovation, Mello has propelled A1 Garage to 32+ locations in 20 states with $200+ Million in yearly revenue while revolutionizing the customer experience along the way.The Home Service Freedom event is an opportunity for contractors and business owners in the home service industry to level up their game, connect with like-minded professionals, and gain insights from the best in the field.This event is all about empowering individuals and helping them achieve financial freedom, success, and growth within their businesses.At its core, Home Service Freedom aims to provide a platform where contractors, regardless of their specific niche within home services (think HVAC, plumbing, roofing, siding, garage door, and more), can come together to:Learn: The event offers a wealth of knowledge from industry leaders, not theorists, but real business builders. You'll discover proven tactics and strategies that have helped others create successful home service businesses.Network: Networking is a vital component of any business event, and Home Service Freedom is no exception. It's an opportunity to connect with experts and fellow professionals who are genuinely willing to help you grow.Scale: Whether you're running a small operation or a multi-million-dollar company, Home Service Freedom equips you with the tools, systems, and processes to scale your business effectively. Achieve Freedom: The ultimate goal is to give you the freedom you desire. Whether it's financial freedom, freedom from daily operational hassles, or the freedom to explore new opportunities, Home Service Freedom is your roadmap.So, if you're serious about taking your home service business to new heights, consider attending the Home Service Freedom Event.It's a chance to learn, connect, scale, and ultimately achieve the freedom you've been working so hard for.Tune in to this feature episode to learn more about the Freedom Event and why it’s a MUST-attend for home services business owners. This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key TakeawaysIntro (00:00)Meet Bill Rossell (02:03)The Home Services Freedom Event (03:52)To the Point rapid fire questions (06:22)Bill’s health journey and overcoming challenges (13:53)What makes the Home Services Freedom event different (23:42)Who should attend the event (29:55)Business growth and networking opportunities (31:17)Accountability after an event (34:36)Investing in events to scale your business (44:45) Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/  Register for the Home Services Freedom event: https://www.freedomevent.com/Use Code RYNO20 for a 20% Discount------Bill Rossell’s Facebook: https://www.facebook.com/bill.rossell.3/ To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/In the world of home services, the concept of memberships has stood the test of time. It's a value proposition that has remained strong and makes lots of business sense.The foundation of memberships is rooted in providing consistent value to homeowners. The challenge was finding a way to infuse technology into this equation, making it more appealing to homeowners and contractors.Enter SmartAC, a game-changing platform designed to transform how HVAC and plumbing contractors acquire and retain customer relationships.Josh Teekell embarked on a mission to create a platform that would provide continuous value to homeowners, not just a few days a year when their HVAC systems required servicing.The result was SmartAC, a revolutionary platform that offers real-time HVAC maintenance data accessible with the push of a button.The genius of SmartAC is that it provides homeowners with 365 days of monitoring and monthly reports on their system's health. This continuous value goes beyond the traditional maintenance agreements that only offer value a few days a year. Homeowners benefit from transparency and the ability to address issues proactively.For the contractor, the platform's value is in getting homeowners to say yes to membership plans and keeping the customer long-term for even more services.These sensors are simple to install, take as little as ten minutes, and are designed to provide ongoing insights into the health of a home's HVAC system.In this episode, I am joined by Chad Peterman of Peterman Brothers and Josh Teekell, Founder and CEO of SmartAC.com, to dive deep into what this platform does and why home services contractors should try it out.Let's dive in!This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key TakeawaysIntro (00:00)How to handle the recession talk (04:10)Why SmartAC is a huge differentiator (08:07)Rolling out SmartAC for new system installs (13:15)The impetus for creating SmartAC (16:21)The goals of the SmartAC platform (20:38)SmartAC as a value add to customers (23:41)How SmartAC alerts work (26:14)The ease of installation of the SmartAC system (35:54)Creating less friction for homeowners for our services (41:25)The cost of the SmartAC system (47:25)Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/---InstagramJosh: https://www.instagram.com/smartachome/Chad: https://www.instagram.com/thepetermanbros/ FacebookJosh: https://www.facebook.com/SmartACHome/Chad: https://www.facebook.com/PetermanBrosLinkedInJosh: https://www.linkedin.com/company/smartac-com-inc/Chad: https://www.linkedin.com/company/petermanbros/TwitterJosh: https://twitter.com/SmartACHomeTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/We delve into Jason Buehler’s remarkable journey in the HVAC industry, exploring the tools and strategies he learned to grow Bueller's Air Conditioning to an $18 million a year company.Also, we discuss his plans for navigating the challenges posed by a lull in leads, a situation the industry finds itself in after a period of great growth.Jason's journey in the HVAC industry exemplifies the power of strategic decision-making to grow and scale a business. During our conversation, he shared his 3 biggest decisions that set him up for success and unlocked his business's true potential.As Bueller Air Conditioning continued to grow, Jason recognized that he had reached a point where external support was necessary to scale further.This led to the introduction of a private equity partner, Legacy Service Partners, a strategic move to fuel further growth while maintaining their core values.We are also joined by Legacy CEO and Co-Founder Rob Millock to shed light on private equity deals for home services brands and how the process works to help these companies scale and better serve their customers and communities.Don't miss out on this insightful episode – listen now to discover Jason’s incredible journey and the lessons he has picked along the way!This episode was sponsored by:- Smart AC: https://smartac.com/- Home Service Freedom: https://homeservicefreedom.com/Key Takeaways- Intro to the episode (00:00)- Jason's back story and how he got into the air conditioning business (04:33)- 3 big decisions for success (06:32)- Lessons Jason took from attending RYNO (09:25)- Navigating private equity deals (20:25)- Legacy Private equity partnership with Jason (36:25)- The future of legacy private equity (46:01)- What Jason would have done differently (50:35)- Is the private equity window still open? (53:17)Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/---Website:- Rob: https://legacyservicepartners.com/- Jason: https://buehlerair.com/Instagram:- Jason: https://www.instagram.com/jjbuehler/Facebook:- Rob: https://www.facebook.com/11Millock- Jason: https://www.facebook.com/BuehlerAirConditioningLinkedIn:- Rob: https://www.linkedin.com/company/legacyservicepartners/about/- Jason: https://www.linkedin.com/in/jason-buehler-3215761a/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Some contractors are concerned with the state of the industry...but not Ken Goodrich! Now Chairman of Goettl, To The Point legend KG and host Chris Yano talk about what contractors of all sizes can do to compete even in an unstable market with less demand and higher competition. Listen now!YouTube | Instagram | Facebook | TikTok2:45 Comparing business models3:07 Pantheon 20234:17 Kens new position in Goettl6:15 reflection of running a business6:54 The importance of recruiting great leaders in your business9:17 transitioning from a leader in your business to a chairman role12:00 building a machine of profits and revenue14:40 the fundamentals of building your business16:40 tech enabled business model20:05 The “Art work” of an entrepreneur22:00 succeeding in an unstable market25:50 Your brand story27:10 hyper focus on your community29:57 not worrying about this recession35:30 the average book rate from your csr team41:30 One thing to do to improve your business is sit inside the call center44:49 Service World Expo46:15 Being a constant learner in your industry53:02 Smart AC56:53 Everservice1:03:20 Closing

Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market!     YouTube | Instagram | Facebook | TikTok   04:18 Bob Sager Birthday message for Tall Paul 12:36 Adding on the pillar content: filters 13:54 Going from selling in person to online - E-commerce 16:00 Giving online estimates 23:20 What is Contractor Commerce 26:43 What can I do with my business’ website and E-commerce 28:00 How to engage with your customers 31:20 American home comfort study 38:44 Benefits of direct mail 50:07 Sales by education 55:00 Giving a ball park price over the phone

With demand leads down and contractors searching for answers, we're re-releasing our famous episode with Michael E. Gerber and Ken Goodrich. Whether you heard it years ago or you haven't heard it yet, this episode is one you don't want to miss!   YouTube | Instagram | Facebook | TikTok   00:00 Intro 18:16 Does it feel equally as good to know successful people keep coming back to you? 24:10 How did you (Ken) and Michael meet and become close like you are? 49:27 What are some of the top rules for success? 57:50 Does your marketing percentage go up when you are going into a new market and what is that percentage? 1:10:15 What advice do you have for contractors through the slow season?

CSRs are your first line of defense…and offense! We bring on Liz Patel to talk about call coaching your CSRs to boost your bottom line and make sure you aren't losing out on valuable leads in the highly competitive home services and improvement industry. Listen now!   YouTube | Instagram | Facebook | TikTok   05:15 How did you get into the trades? 08:27 How did the beta experiences go with such big companies? 14:52 What are some of the KPIs that these contractors should be looking for to measure success? 19:33 How do you handle varying skill levels? 24:44 What are some red flags to be aware of in CSRs? 29:25 Is there a good cadence that people should be paying attention to for training? 32:18 How important is roleplaying in training your CSR? 35:04 What are some ways to motivate your CSRs? 37:56 What is a good frame of reference on cost for a good CSR coaching service? 40:38 How to get ahold of us to get any information?

In the home services industry and most markets, demand leads are down across the board. We bring on Joshua Crouch, CEO & Founder of Relentless Digital, to talk with host Chris Yano about the state of digital marketing, the real numbers around leads, and what contractors can do about it!   YouTube | Instagram | Facebook | TikTok  

David Lord, General Manager at Nexa Reception, shares insights on revolutionizing customer service for home service contractors. He discusses the importance of effective training and technology in answering services. David dives into contractor pain points and how Nexa's innovative strategies improve call handling and boost client satisfaction. The conversation also touches on the shift toward value-driven booking services and highlights the significant role of quick lead response in maximizing efficiency. Humor and clarity in communication are emphasized through a simulated customer call.

Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to! YouTube | Instagram | Facebook | TikTok 4:40 95/5 Rule 11:40 return on influence 14:00 Branding 15:40 6 P's of Marketing 22:04 KMART Commercial 24:00 Social Media Influence 29:10 Pay attention to market 34:00 pay attention to results 41:00 Pay attention to your people 45:31 Pay attention to giving back