Fitness Business Podcast: Leadership, Innovation, and Profit

What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing. Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.  Get full show notes here:  https://fitnessbusinesspodcast.com/481

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen! For show notes visit: https://fitnessbusinesspodcast.com/480

After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job.  Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity.  Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change.  Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic. Get show notes and download the full transcript here:  https://fitnessbusinesspodcast.com/479

Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.   

Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement.  Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales.  Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year! Full show notes and transcript:  https://www.fitnessbusinesspodcast.com/476

Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue. Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness.  He will share ideas that leaders can easily implement to create a physically fit ‘work’ culture.  He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.

Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading. Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years.  She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension.   

One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever. Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network.  He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration. Connect with Steve: https://10000cards.com/card/steve-spiro For more detailed show notes, visit https://fitnessbusinesspodcast.com.  

As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers.  Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation.  What You'll Learn: 3 Tips for Attracting Boomers Into Fitness Facilities How Baby Boomers Approach Healthy Living The Differences Between Male and Female Baby Boomers' Health and Fitness Routines How to Appeal to Baby Boomers in Your Marketing The Different Generations of Fitness Enthusiasts The Impact of Age on Fitness Motivation and Approach The Impact of the Pandemic on Boomer Fitness Trends The Impact of Price on the Exercise Habits of Older Adults The Benefits of Exercise for Boomers