Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
May 9, 2023 • 48min
497 What's Happening At CrossFit With New CEO Don Faul
Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader. CrossFit delivers a top-tier fitness experience for all loyal devotees. It's rooted in building meaningful connections and celebrating solidarity during intense physical challenges. Since we launched The Fitness Business Podcast, I have personally stalked the CrossFit CEOs and head office to get someone on the show. And while my background is a big box club owner, there is so much I love about CrossFit as a brand and exercise modality. Don Faul, an exemplary leader with a distinguished U.S Marine Corps background and extensive CrossFit experience, was named the CEO of CrossFit in August 2022. He's certainly no stranger to success - he'd been at countless technology companies like Pinterest and Google in high-level roles before joining us. His impressive résumé included being Facebook's VP of Global Online Operations, as well as Manager for Sales & Operations at Google. Get the shownotes here: https://fitnessbusinesspodcast.com/497
May 2, 2023 • 30min
496 Music Licensing Laws All Fit Pros MUST Know with Denise Imbesi
Music licensing has been a barrier that many fitness professionals have had to navigate. But with all the music laws, it’s hard to ensure you are following the rules, so you don’t not end up in music infringement jail. We sought out the best in the industry to update you on the guidelines, so you can continue to inspire your classes through musical connection. To help you navigate these muddy waters, we brought on industry expert Denise Imbesi to explain the current rules around music licensing. As the founder of Muscle Mix Music, the long time fitness music supplier, we couldn't think of a better industry expert to speak on this topic. Denise understands the frustrations and struggles that pros like yourself face. Show Notes: https://fitnessbusinesspodcast.com/496
Apr 27, 2023 • 17min
495 Stay Ahead of the Competition with Bodymapp's Revolutionary 3D Body Scanning App
Dipra Ray, the co-founder and CEO of Bodymapp, a 3D body scanning company, is on the cutting edge to revolutionize how people monitor their health and fitness in the comfort of their own home. We go in-depth with Dipra on how he co-founded Bodymapp with two high school friends from his native New Zealand, and why he and WE believe Bodymapp's mobile 3D body scanning app is perfect for your fitness club or boutique. What you'll learn: How does Bodymapp improve member experience? What Sets the Mobile 3D App Apart from the Competition? How Trainers & Clubs Can Use the App to Upsell Services The Importance of Preserving Privacy & Providing Accuracy How Trainers can Benefit from Bodymapp’s partnership program What does Bodymapp Cost? And much more! Full Shownotes: https://fitnessbusinesspodcast.com/495
Apr 25, 2023 • 29min
494 Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy.
Apr 18, 2023 • 45min
493 Recapping the Highlights of IHRSA 2023 with Allison Flatley
Did you attend IHRSA 2023 or miss this year’s conference? Well, don’t worry, because Allison Flatley and I will recap the highlights of the biggest trade shows this industry has to offer. Listen along as we share a few ah ha moments and a few laughs today laughs on the Fitness Business Podcast. Full show notes and transcript: https://fitnessbusinesspodcast.com/493 Please visit our sponsor: https://bodymapp.co/partner
Apr 11, 2023 • 35min
492 Brad Ritter: Build Your Personal Grit for Fitness Business Success!
When Brad Ritter hit a crossroads in life, he knew drastic action was needed. He decided to take the plunge into Kokoro Camp - a boot camp-style training inspired by Navy Seal Hell Week and known as the toughest civilian experience around. After graduating in 2015, he wanted to use his newfound resilience to help others gain control over their lives and get unstuck forevermore. He created School of Grit. Learn how to build mental toughness and grit in your personal and professional life. Learn how grit can be trained every day, not just in physical ways, but also mentally, by putting oneself in situations where emotions are tested. Show notes: https://fitnessbusinesspodcast.com/492
Apr 4, 2023 • 31min
491 Anne Mahlum: Boutique Fitness Forecast & Trends for 2023
Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that will ensure your business stays 'new' and 'fresh', all while creating an environment of success around it! For the last two years, online training has led the leaderboard as one of the top fitness trends. But 2023 is here to sprinkle a few new trends onto the scene. Powerhouse Anne Mahlum shines light on what is ahead for the boutique fitness industry. Sit back and listen to entrepreneur, philanthropist and Ted Talk speaker Anne Mallum today on the Fitness Business podcast. My guest, Anne Mahlum, is the epitome of a go getter, and it's no surprise that her most recent fitness venture is entitled Ambition. Anne Mallum is founder of the nonprofit Back on My Feet (BoMF) and founder and former CEO of [solidcore]. Show Notes: https://fitnessbusinesspodcast.com/491
Mar 28, 2023 • 30min
490 Building Community For Fitness Business Success with Cameron Falloon
Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear more about how Cameron has achieved this incredible feat, then don't miss out on listening to his story – it's truly inspiring! Show notes: https://fitnessbusinesspodcast.com/490
Mar 21, 2023 • 39min
489 How to Get Your Emails Opened with Jay Schwedelson
Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now! Full show notes: https://fitnessbusinesspodcast.com/489
Mar 14, 2023 • 31min
488 Reena Vokoun: Women Leading the Fitness Industry
This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field. In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example. Show Notes: https://fitnessbusinesspodcast.com/488
