Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special? Full show notes and transcript:  https://fitnessbusinesspodcast.com/484  

Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital.  Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness. What You'll Learn: Super interesting data on the state of the industry Individuals and brands who are the movers and shakers we should keep an  eye on in 2023 What was at the 2023 CES Show in Las Vegas. Investment opportunities. Thoughts on the economical shifts, labour challenges, tech and any other variables that may impact the resilience and stability of the industry? Download Full Show Notes Here: https://fitnessbusinesspodcast.com/483

Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself! Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor!  Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482

What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing. Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.  Get full show notes here:  https://fitnessbusinesspodcast.com/481

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen! For show notes visit: https://fitnessbusinesspodcast.com/480

After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job.  Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity.  Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change.  Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic. Get show notes and download the full transcript here:  https://fitnessbusinesspodcast.com/479

Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.   

Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement.  Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales.  Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year! Full show notes and transcript:  https://www.fitnessbusinesspodcast.com/476

Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue. Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness.  He will share ideas that leaders can easily implement to create a physically fit ‘work’ culture.  He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.