Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Apr 4, 2023 • 31min

491 Anne Mahlum: Boutique Fitness Forecast & Trends for 2023

Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that will ensure your business stays 'new' and 'fresh', all while creating an environment of success around it! For the last two years, online training has led the leaderboard as one of the top fitness trends. But 2023 is here to sprinkle a few new trends onto the scene. Powerhouse Anne Mahlum shines light on what is ahead for the boutique fitness industry. Sit back and listen to entrepreneur, philanthropist and Ted Talk speaker Anne Mallum today on the Fitness Business podcast. My guest, Anne Mahlum, is the epitome of a go getter, and it's no surprise that her most recent fitness venture is entitled Ambition. Anne Mallum is founder of the nonprofit Back on My Feet (BoMF) and founder and former CEO of [solidcore]. Show Notes: https://fitnessbusinesspodcast.com/491
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Mar 28, 2023 • 30min

490 Building Community For Fitness Business Success with Cameron Falloon

Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear more about how Cameron has achieved this incredible feat, then don't miss out on listening to his story – it's truly inspiring!   Show notes:  https://fitnessbusinesspodcast.com/490
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Mar 21, 2023 • 39min

489 How to Get Your Emails Opened with Jay Schwedelson

Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now! Full show notes:  https://fitnessbusinesspodcast.com/489
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Mar 14, 2023 • 31min

488 Reena Vokoun: Women Leading the Fitness Industry

This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field. In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example. Show Notes:  https://fitnessbusinesspodcast.com/488  
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Mar 7, 2023 • 30min

487 Thinking Ahead: Building Your Employer Brand

The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage is to be better than the next organization. Get show notes here: https://fitnessbusinesspodcast.com/487
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Feb 28, 2023 • 43min

486 How to Use Video to Tell Your Story with Mason Bendewald

Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller! Read show notes here:  https://fitnessbusinesspodcast.com/486
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Feb 24, 2023 • 21min

485 ISSA Announces Exciting New Certifications, Acquisitions, & Recruitment Solutions

 ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers rather than just jobs. Johnny August, Manager of Strategic and Business Partnerships at ISSA, joins Dori to update us on these exciting new developments. Full Show Notes & Transcription: https://fitnessbusinesspodcast.com/485  
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Feb 21, 2023 • 41min

484 Jenn Kuehn: What is Happening with Group Fitness

Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special? Full show notes and transcript:  https://fitnessbusinesspodcast.com/484  
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Feb 14, 2023 • 35min

483 Current Affairs in the Fitness Industry with Anthony Vennare from Fitt Insider

Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital.  Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness. What You'll Learn: Super interesting data on the state of the industry Individuals and brands who are the movers and shakers we should keep an  eye on in 2023 What was at the 2023 CES Show in Las Vegas. Investment opportunities. Thoughts on the economical shifts, labour challenges, tech and any other variables that may impact the resilience and stability of the industry? Download Full Show Notes Here: https://fitnessbusinesspodcast.com/483
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Feb 9, 2023 • 39min

482 The Value Proposition for Being a WARRIOR

Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself! Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor!  Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482

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