R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy. 

Did you attend IHRSA 2023 or miss this year’s conference? Well,  don’t worry, because Allison Flatley and I will recap the highlights of the biggest trade shows this industry has to offer.  Listen along as we share a few ah ha moments and a few laughs today laughs on the Fitness Business Podcast.  Full show notes and transcript: https://fitnessbusinesspodcast.com/493 Please visit our sponsor: https://bodymapp.co/partner

When Brad Ritter hit a crossroads in life, he knew drastic action was needed. He decided to take the plunge into Kokoro Camp - a boot camp-style training inspired by Navy Seal Hell Week and known as the toughest civilian experience around. After graduating in 2015, he wanted to use his newfound resilience to help others gain control over their lives and get unstuck forevermore. He created School of Grit.  Learn how to build mental toughness and grit in your personal and professional life. Learn how grit can be trained every day, not just in physical ways, but also mentally, by putting oneself in situations where emotions are tested. Show notes: https://fitnessbusinesspodcast.com/492  

Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that will ensure your business stays 'new' and 'fresh', all while creating an environment of success around it! For the last two years, online training has led the leaderboard as one of the top fitness trends. But 2023 is here to sprinkle a few new trends onto the scene. Powerhouse Anne Mahlum shines light on what is ahead for the boutique fitness industry. Sit back and listen to entrepreneur, philanthropist and Ted Talk speaker Anne Mallum today on the Fitness Business podcast. My guest, Anne Mahlum, is the epitome of a go getter, and it's no surprise that her most recent fitness venture is entitled Ambition. Anne Mallum is founder of the nonprofit Back on My Feet (BoMF) and founder and former CEO of [solidcore]. Show Notes: https://fitnessbusinesspodcast.com/491

Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear more about how Cameron has achieved this incredible feat, then don't miss out on listening to his story – it's truly inspiring!   Show notes:  https://fitnessbusinesspodcast.com/490

Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now! Full show notes:  https://fitnessbusinesspodcast.com/489

This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field. In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example. Show Notes:  https://fitnessbusinesspodcast.com/488  

The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage is to be better than the next organization. Get show notes here: https://fitnessbusinesspodcast.com/487

Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller! Read show notes here:  https://fitnessbusinesspodcast.com/486

 ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers rather than just jobs. Johnny August, Manager of Strategic and Business Partnerships at ISSA, joins Dori to update us on these exciting new developments. Full Show Notes & Transcription: https://fitnessbusinesspodcast.com/485