Fitness Business Podcast: Leadership, Innovation, and Profit
512 Current Fitness Industry Challenges with JT
Aug 8, 2023
Industry guru Justin Tamsett discusses current challenges in the fitness industry, including the importance of being an employer of choice, the power of social media, sharpening communication skills, and utilizing data. He also emphasizes not using the pandemic as an excuse for poor performance.
27:15
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Quick takeaways
- Effective use of social media, including platforms like TikTok, can differentiate fitness businesses and improve their image.
- Collecting and analyzing data is crucial for making informed decisions and improving business performance in the fitness industry.
Deep dives
The Power of Social Media in the Fitness Industry
Top-performing studios and big box clubs stand out from the rest by their effective use of social media. They regularly post on platforms like stories, reels, and TikTok, focusing on celebrating member wins and showcasing action shots. These studios strategically balance social media content and sales media, deleting old posts promoting sales to ensure a positive image when prospects research them. The importance of effective communication skills, such as active listening and asking questions, is highlighted as crucial for successful sales and customer interactions.
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