Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Jun 20, 2023 • 35min

504: John Briggs: Avoiding Burnout in the Workplace

Today, you'll feel refreshed as you learn how to prevent workplace burnout by creating a healthy environment, not only for your employees, but also for yourself. Listen along as our industry expert, John Briggs, author and founder of InciteTax gives advice on how to get energized while increasing productivity.  Show notes: https://fitnessbusinesspodcast.com/504
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Jun 13, 2023 • 32min

503 Thinking Ahead: Moving the Fitness Industry Through Education and Advocacy

In this interview, Chris Craytor discusses the Phit Act, which allows individuals to use their health savings accounts or flexible spending accounts for fitness-related expenses. He explains the importance of the Phit Act for promoting physical activity, and the challenges in getting it passed in Congress. Chris also shares his insights on the fitness industry and the evolving role of technology in engaging members. Additionally, he discusses the topic of integrating the fitness industry with the medical wellness industry and the challenges that come with it. Chris Craytor is the CEO of ACAC Fitness and Wellness Centers, CEO for Welld Health, and currently the Chair of the IHRSA Board of Directors. He has been in the fitness industry since 2004 and has extensive experience in navigating the competitive landscape of the industry. Full show notes:  https://fitnessbusinesspodcast.com/503
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Jun 6, 2023 • 30min

502 Gender in the Gym: Men's Approach to Fitness and Health

Dr. Sarah Marion is a fitness industry expert with a new study titled "Gender in the Gym." In this two-part series, she discusses the research findings for men and women. In this episode, she delivers the research findings for men, which include the fitness barriers for men, the fitness habits of men, and what men are looking for in a fitness facility. Overview Dr. Sarah Marion's research findings for men are based on data pulled from Murphy research. The research uncovered the fitness barriers for men, the fitness habits of men, and what men are looking for when it comes to a fitness facility. In this episode, Dr. Sarah Marion shares her top three tips to get men into the gym. She discusses the importance of retaining members as they move into middle age, working with tech, and finding ways to strengthen social bonds at the gym. Dr. Sarah Marion also provides insights into the clear differences in how men and women approach health, and the consistency of those differences. See all show notes here: https://fitnessbusinesspodcast.com/502
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May 29, 2023 • 34min

501 Wellness Programs for Revenue, Retention, and Results with Lindsay Vastola

Looking for a way to improve your revenue? Offering a signature wellness program may be the perfect addition to your list of services. Lindsay Vastola delivers an episode filled with amazing advice on how your signature wellness program will result in revenue, retention and most importantly success! Lindsay Vastola is the founder of MOMENTUM 365, a lifestyle coaching program for women. She serves the fitness industry through her Fitness Leadership Academy, providing professional development education and training for fitness professionals. She is a former gym owner, previous editor of Personal Fitness Professional (PFP) magazine, advisory board member, and experienced speaker and coach across industries specializing in creating signature programs, communication, Emotional Intelligence, and personal leadership
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May 25, 2023 • 29min

500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation

Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn't supposed to be a complete re-branding at first, but simply a refresh of the One Fit Stop brand. Hapana originally began their journey working with personal trainers, and has since expanded to helping gyms and studios. They enlisted a brand strategy agency, interviewed their current customers, partners, industry leaders, and internal staff to get a feel for how they were seen in the market, and what their competitive edge would be. The program was to sharpen and elevate the company’s brand. Through this journey, One Fit Stop was able to strengthen its purpose and brand, without changing the name of the company.   Visit our show notes page:  https://fitnessbusinesspodcast.com/500 Learn more about Hapana: https://hapana.com  
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May 23, 2023 • 37min

499 Hosting and Planning Fitness Retreats with Lauren George

Ever think about organizing a fitness retreat?  Lauren George provides the key components needed to organize, host and successfully market an amazing fitness adventure with your friends, members or clients. Fitness retreats are a perfect way to help your participants re-establish their healthy habits, love for fitness, and most importantly, return feeling refreshed.  Lauren George has over 15 years experience in the fitness industry. She has created multiple fitness formats and educational workshops, run group fitness programs at large health clubs and university campus recreation centers, and trained thousands of new instructors. 
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May 16, 2023 • 37min

498 Body Language to Be Camera and Stage Ready with Sharlene Lynch

Body language is the nonverbal signals used to communicate.  In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language expert with over 30 years experience in coaching and psychology. Sharlene is a regular on the speaking circuit and is obsessed with finding and bringing out the best in people, so they find their confidence and certainty.  Show Notes:  https://fitnessbusinesspodcast.com/498
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May 9, 2023 • 48min

497 What's Happening At CrossFit With New CEO Don Faul

Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader.  CrossFit delivers a top-tier fitness experience for all loyal devotees. It's rooted in building meaningful connections and celebrating solidarity during intense physical challenges.  Since we launched The Fitness Business Podcast, I have personally stalked the CrossFit CEOs and head office to get someone on the show.  And while my background is a big box club owner, there is so much I love about CrossFit as a brand and exercise modality. Don Faul, an exemplary leader with a distinguished U.S Marine Corps background and extensive CrossFit experience, was named the CEO of CrossFit in August 2022. He's certainly no stranger to success - he'd been at countless technology companies like Pinterest and Google in high-level roles before joining us. His impressive résumé included being Facebook's VP of Global Online Operations, as well as Manager for Sales & Operations at Google.  Get the shownotes here: https://fitnessbusinesspodcast.com/497  
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May 2, 2023 • 30min

496 Music Licensing Laws All Fit Pros MUST Know with Denise Imbesi

Music licensing has been a barrier that many fitness professionals have had to navigate. But with all the music laws, it’s hard to ensure you are following the rules, so you don’t not end up in music infringement jail. We sought out the best in the industry to update you on the guidelines, so you can continue to inspire your classes through musical connection.   To help you navigate these muddy waters, we brought on industry expert Denise Imbesi to explain the current rules around music licensing. As the founder of Muscle Mix Music, the long time fitness music supplier, we couldn't think of a better industry expert to speak on this topic. Denise understands the frustrations and struggles that pros like yourself face. Show Notes:  https://fitnessbusinesspodcast.com/496  
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Apr 27, 2023 • 17min

495 Stay Ahead of the Competition with Bodymapp's Revolutionary 3D Body Scanning App

Dipra Ray, the co-founder and CEO of Bodymapp, a 3D body scanning company, is on the cutting edge to revolutionize how people monitor their health and fitness in the comfort of their own home. We go in-depth with Dipra on how he co-founded Bodymapp with two high school friends from his native New Zealand, and why he and WE believe Bodymapp's mobile 3D body scanning app is perfect for your fitness club or boutique.  What you'll learn: How does Bodymapp improve member experience? What Sets the Mobile 3D App Apart from the Competition? How Trainers & Clubs Can Use the App to Upsell Services The Importance of Preserving Privacy & Providing Accuracy How Trainers can Benefit from Bodymapp’s partnership program What does Bodymapp Cost? And much more!  Full Shownotes: https://fitnessbusinesspodcast.com/495    

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