Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Jul 8, 2015 • 33min
008 Justin Tamsett - The Importance of Understanding Your Client's YOUniverse
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.
During this episode, JT talks about:
Why identifying our customer's learning style is essential for truly connecting with them
Exactly what it means to be a guest in your client's YOUniverse
The importance of delivering a seamless, comprehensive and personalized service to our prospects and customers
Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages.
Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt
Jul 1, 2015 • 23min
007 Steve Jensen - Sales Skills for Success
Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter. His company, Impact Training Corporation, is one of the world's leading sales and communication training and consulting companies.
During this episode, we ask Steve 3 questions:
What is the #1 area fitness businesses are consistently strong in sales and where are they consistently weak in sales?
What has evolved in the sales process to meet the modern business?
What are 3 areas a fitness business needs to fire in, if they want more sales?
Also in this week’s show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.
Visit www.ActiveMgmt.com.auEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Jun 24, 2015 • 28min
006 Bill McBride – Business Strategies to Drive Results
Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers. He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward.
During this episode, we ask Bill 3 questions:
What does the Threat of Substitution mean for a fitness business?
What are the characteristics you look for in managers of your clubs?
What are 3 critical components to a strategic plan?
Also in this week’s show, we welcome one of our new sponsors – Tribe Team Training who are global leaders in providing Team Training solutions to health and fitness clubs around the world!
Jun 17, 2015 • 39min
005 What’s Tinder Got to Do with Your Fitness Business?
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode he shares updates from the Industry Leader roundtables, valuable insights from a Harvard Business Review study and he explores the consumer trend called, Tinderisation!
During this episode, JT talks about:
The importance of accurately tracking leads in order to understand the effectiveness of your marketing dollars
Why your business vision and mission must become a part of your team DNA
And what exactly Tinder has to do with your gym members!
This episode also features our podcast marketing expert, Sharon, who shares tips on identifying your podcast and the importance of truly understanding your target market.
We hear an update from Pam O’Donnell of The IHRSA Institute, plus get a taste of one of our new show sponsors, Visual Fitness Planner, a must for PTs and gym owners to check out!
Jun 10, 2015 • 22min
004 Amanda Vogel – Strategies for Social Media Success
In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA.
During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or brand.
In this interview we ask her 3 questions:
What are the 3 biggest errors fitness businesses make around Social Media?
Who should run the Social Media department?
What are your top 3 tips to becoming more efficient at managing your social media strategy?
Jun 2, 2015 • 26min
003 Dr Paul Bedford – Key Insights From the Retention Guru
In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management.
In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of the New Zealand fitness market. Paul is the author of the book ‘Why people join, leave and stay with health and fitness clubs’.
In his interview we ask him 3 questions:
After all your research, what is the MOST surprising revelation?
Have you seen any correlation between GX & retention; PT & retention?
If you were a club owner, what 3 strategies would you explore to build retention based on what you know?
May 6, 2015 • 21min
EXPRESS: Michael Jordan: A Voyage to Fitness Business Success
A regional health club owner and industry consultant, MJ shares his experiences from owning his club. Taking over a tired run down club 3 years ago in Warwick Queensland, Michael and his Team have grown the membership base to over 1100 members and helped increase exercisers in the town.
MJ shares how to differentiate your club in a crowded market place. He talks about the importance of group fitness. He says you need to be super creative in your marketing and gives us two awesome promotional ideas that you can use in your club. And, finally, he suggests how to engage your team. This podcast is packed with ideas that you can implement in your fitness business quickly.
In his interview we ask him 4 questions:
How do you stand out in a crowded marketing place?
What's the best marketing campaign or promotion that you’ve done in the past 12 months?
What would be the number one strategy for keeping members in your club?
What are your 3 top tips for professional improvement for people new to the fitness industry?
Apr 26, 2015 • 24min
EXPRESS: Lauretta Stace - Secrets to Success in the Fitness Industry
In this show we hear from Lauretta Stace, CEO of Fitness Australia. For the past 20 years, Lauretta has held leadership roles in both the not-for-profit and private sectors within health-related organisations.
Since starting in her role in 2006, Lauretta has embarked upon a journey to raise the profile of the fitness industry, to help integrate the industry within the health sector and to ensure that the industry is recognised for its important role in helping millions of people to improve their health and wellbeing through regular exercise and other lifestyle changes.
During this show, Lauretta answers some key questions about the business of fitness, but also reminds us about making the time to undertake self reflection, the benefits of having a business coach, and why you should try and push yourself outside your comfort zone!
In his interview we ask her 3 questions:
What is the number one Challenge Fitness business owners face?
What Is the Key to Retention?
What Are Your Top Three Tips for Success?
Apr 26, 2015 • 40min
002 Brent Darden and Nardia Norman-Picking the Brains of Fitness Industry Legends
In this weeks show we hear from Justin Tamsett, Brent Darden, Nardia Norman and Sharon Tousley.
JT the Managing Director of Active Management shares what ‘local love’ means to the 2015 consumer. With this information you will know where to concentrate your energy.
Brent Darden is the President of Brent Darden Consulting, a Chair of REX Roundtables and the former Chairman of IHRSA. In his interview we ask him 3 questions:
How did he select his Team at his own club Telos Fitness Centre?
He shared many of the business KPI’s and financial performance, so we ask what is the advantage to sharing this information with his Team
What are 3 attributes he believes can make a fitness business better.
Nardia Norman, needs no introduction to our Aussie listeners bit for the rest of the world, Nardia is one of Australia’s premier personal trainers. She was awarded the Australian Fitness Network Personal Trainer of the Year, author of the book Body IQ and now an International Speaker to Personal Trainers. In her interview we quiz her on
How do you get more clients? ie what is / was your number lead source and why do you think?
How do you convert a sale? Describe your sales process from enquiry to then paying customer.
What are 3 tips you would give a PT business owner (or a club owner or manager) for running an amazing business?
Apr 26, 2015 • 38min
001 Chewing The Thin With Justin Tamsett on the Fitness Industry and Consumer Trends
Justin Tamsett, the Managing Director of Active Management, has travelled the globe in the last 12 months working out in 39 different gyms, cross fit boxes and personal training studios. This show he shares his insights and learning’s from his experience in niche, boutique clubs in the fitness mecca called New York City! You will pick up tips on where to find good people to work for you. You will also hear about consumer trends around using wait time.
Finally, JT explains what REX Roundtables are and how you can find out more in order to #GROW your business.
