Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Aug 12, 2015 • 32min
013 Darren Shaw - Ignite Your Online Marketing With These Tips From a CrossFit Box Owner
Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501 Twitter: @JTActiveMgmt
Aug 5, 2015 • 25min
012 Mish McCormack - Become an Award Winning Personal Trainer
Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council of New Zealand. We ask Mish three questions: You have won a number of awards, does this help your business and how? In your experience, what are the challenges PT's may face moving from a contractor role to having their own studio? What are 3 pieces of advice you would give a PT in the first 6 months of their career
Jul 29, 2015 • 37min
011 The Power of Brand Fanatics In Your Fitness Business
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this episode, JT talks about: Branding of clubs in Russia and London Differentiating your business from your competitors Understanding what is a ‘brand fanatic’ How do we focus on helping brand fanatics What do we focus on building status Also in this week's show we chat to Sharon Tousely from Podcast Prowess who gives us tips on intros and outros plus how to create calls to action for our podcast. and we hear more about one of our sponsors – Visual Fitness Planner and why it is the ultimate way to improve your club's Set-Show-Close percentages. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501 Twitter: @JTActiveMgmt
Jul 23, 2015 • 25min
010 Fred Hoffman - Talking Social Media & Technology in the Fitness Industry
Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals. During this interview we ask Fred three questions: What should be a health club's #1 social media platform? What advice would you give listeners to stay abreast of all the tech that’s happening in the industry? As a fitness business owner, what would be your 3 MUST DO's around technology? Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.
Jul 15, 2015 • 23min
009 Krista Popowych - Grow Group Exercise & Personal Training in Your Club With This Winning Formula
Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)! With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions: What specific activities can you do to create an outstanding PT and Group Fitness team? What should the Group Exercise Jigsaw puzzle look like? What would be your 3 top ideas to grow personal training? Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.
Jul 8, 2015 • 33min
008 Justin Tamsett - The Importance of Understanding Your Client's YOUniverse
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode, JT talks about: Why identifying our customer's learning style is essential for truly connecting with them Exactly what it means to be a guest in your client's YOUniverse The importance of delivering a seamless, comprehensive and personalized service to our prospects and customers Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501 Twitter: @JTActiveMgmt
Jul 1, 2015 • 23min
007 Steve Jensen - Sales Skills for Success
Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter. His company, Impact Training Corporation, is one of the world's leading sales and communication training and consulting companies. During this episode, we ask Steve 3 questions: What is the #1 area fitness businesses are consistently strong in sales and where are they consistently weak in sales? What has evolved in the sales process to meet the modern business? What are 3 areas a fitness business needs to fire in, if they want more sales? Also in this week’s show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships. Visit www.ActiveMgmt.com.auEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Jun 24, 2015 • 28min
006 Bill McBride – Business Strategies to Drive Results
Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers. He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward. During this episode, we ask Bill 3 questions: What does the Threat of Substitution mean for a fitness business? What are the characteristics you look for in managers of your clubs? What are 3 critical components to a strategic plan? Also in this week’s show, we welcome one of our new sponsors – Tribe Team Training who are global leaders in providing Team Training solutions to health and fitness clubs around the world!
Jun 17, 2015 • 39min
005 What's Tinder Got to Do with Your Fitness Business?
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode he shares updates from the Industry Leader roundtables, valuable insights from a Harvard Business Review study and he explores the consumer trend called, Tinderisation! During this episode, JT talks about: The importance of accurately tracking leads in order to understand the effectiveness of your marketing dollars Why your business vision and mission must become a part of your team DNA And what exactly Tinder has to do with your gym members! This episode also features our podcast marketing expert, Sharon, who shares tips on identifying your podcast and the importance of truly understanding your target market. We hear an update from Pam O’Donnell of The IHRSA Institute, plus get a taste of one of our new show sponsors, Visual Fitness Planner, a must for PTs and gym owners to check out!
Jun 10, 2015 • 22min
004 Amanda Vogel – Strategies for Social Media Success
In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or brand. In this interview we ask her 3 questions: What are the 3 biggest errors fitness businesses make around Social Media? Who should run the Social Media department? What are your top 3 tips to becoming more efficient at managing your social media strategy?
