Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Sep 17, 2015 • 38min
018 Justin Tamsett - Fitness Businesses That Have Embraced Local Love & Rewarded Status
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.
This week's show we chat about:
How not to handle a customer complaint
What to do to ensure you monitor online activity about your business
Real life examples of businesses that have embraced Local Love and Rewarded Status
Also in this week's show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.
Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Sep 9, 2015 • 32min
017 Rhys Cutifani – Gym Franchise Ownership from a Multi-Club Owner
Working in almost every role a Fitness business has to offer, Rhys Cutifani was General Manager of the Southern Cross Health Club when awarded Australian Health & Fitness facility of the year by Fitness Australia in 2008. Over the last 6 years Rhys & his wife Bridie have opened 18 Anytime Fitness Franchises & currently own & operate 7 AF clubs around Australia. They were awarded Australian Franchisee's of the year in 2009 & 2010, & most recently won international Franchisee of the year 2013.
Rhys' group of clubs goal is to "add 100,000 healthy life years by 2020" to their members lives. During the show Rhys talks about the main differences between a franchise club and an independent club, the importance of community involvement in business success and his top keys to success for a franchise club owner.
Visit: http://www.activemgmt.com.au/Visit: http://fitnessbusinesspodcast.com/Email: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Sep 2, 2015 • 35min
016 Bryan O'Rourke - The Latest Technology, Tools & Tips for Fitness Professionals
Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Magazine, the Wall Street Journal and the New York Times and was recently recognized as one of the top 17 most influential entrepreneurs on twitter.
During our interview, Bryan tells us the coolest things happening in fitness technology right now, he gives us tips on staying up to date on all the new technology coming into the market plus he shares his non-negotiable tech tips for fitness professionals.
Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Aug 26, 2015 • 26min
015 Mark Miller - Leading the Way in Professional Development
Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. His expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development.
During the show we ask him 3 questions:
How do you define visionary leadership and what do you to do live that?
Why type of professional development do you do to lead your team?
Top 3 tips for new managers starting in the industry
Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt
Aug 19, 2015 • 42min
014 Justin Tamsett - How to Use Devices and Data to Grow Your Fitness Business
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness. We also explore the consumer trend called, Betterment, and get a deeper understanding of how to use devices and data to #grow your fitness business.
Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast and, this month, shes giving us the inside tip on whats involved in a well planned launch.
Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt
Aug 12, 2015 • 32min
013 Darren Shaw - Ignite Your Online Marketing With These Tips From a CrossFit Box Owner
Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them.
Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt
Aug 5, 2015 • 25min
012 Mish McCormack - Become an Award Winning Personal Trainer
Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council of New Zealand.
We ask Mish three questions:
You have won a number of awards, does this help your business and how?
In your experience, what are the challenges PT's may face moving from a contractor role to having their own studio?
What are 3 pieces of advice you would give a PT in the first 6 months of their career
Jul 29, 2015 • 37min
011 The Power of Brand Fanatics In Your Fitness Business
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.
During this episode, JT talks about:
Branding of clubs in Russia and London
Differentiating your business from your competitors
Understanding what is a ‘brand fanatic’
How do we focus on helping brand fanatics
What do we focus on building status
Also in this week's show we chat to Sharon Tousely from Podcast Prowess who gives us tips on intros and outros plus how to create calls to action for our podcast. and we hear more about one of our sponsors – Visual Fitness Planner and why it is the ultimate way to improve your club's Set-Show-Close percentages.
Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt
Jul 23, 2015 • 25min
010 Fred Hoffman - Talking Social Media & Technology in the Fitness Industry
Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.
During this interview we ask Fred three questions:
What should be a health club's #1 social media platform?
What advice would you give listeners to stay abreast of all the tech that’s happening in the industry?
As a fitness business owner, what would be your 3 MUST DO's around technology?
Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.
Jul 15, 2015 • 23min
009 Krista Popowych - Grow Group Exercise & Personal Training in Your Club With This Winning Formula
Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)!
With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions:
What specific activities can you do to create an outstanding PT and Group Fitness team?
What should the Group Exercise Jigsaw puzzle look like?
What would be your 3 top ideas to grow personal training?
Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.
