In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses.

We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers.

Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt