Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.

During this interview we ask Fred three questions: 

• What should be a health club's #1 social media platform?
• What advice would you give listeners to stay abreast of all the tech that’s happening in the industry?
• As a fitness business owner, what would be your 3 MUST DO's around technology?

Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.