In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA.

During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or brand.  

In this interview we ask her 3 questions:

• What are the 3 biggest errors fitness businesses make around Social Media? 
• Who should run the Social Media department? 
• What are your top 3 tips to becoming more efficient at managing your social media strategy?