AI Explored

Lisa Adams, AI strategist and founder of Growth Path Partners, reveals how AI can uncover true customer value in a crowded market. She discusses leveraging AI for data-driven marketing decisions and the ethical considerations surrounding its use. With insights on measuring business value and competitive positioning, Lisa emphasizes the importance of AI literacy for marketers. Discover how AI tools can enhance customer insights and support strategic decision-making while safeguarding data privacy. This engaging conversation is packed with actionable strategies for B2B marketers.

John Munsell, founder of Bazooka and an AI strategy expert, shares insights on scaling AI prompting across companies. He discusses a structured framework for integrating tools like ChatGPT effectively. John dives into the significance of crafting clear prompts to enhance AI performance, especially for complex tasks. He also elaborates on employing a strategic approach to prompting, highlighting its impact on collaboration and workflow efficiency. Plus, he shares practical tips on using AI for improved information management, making AI user-friendly for all staff.

Helen Todd, founder of Creativity Squared and Social T Squared, shares her insights on blending AI with creativity. She discusses innovative techniques for overcoming creative blocks, such as using AI to transform concepts into tangible creations. The conversation explores AI's role in marketing and presentation tools, emphasizing the importance of understanding consumer engagement. Todd also introduces the 'Ask Dali' chatbot, pondering the philosophical implications of reviving artistic personas with AI and the evolution of creativity in our digital age.

Join Jenny Nicholson, founder of Queen of Swords and co-host of Glitch in the Matrix, as she dives into the world of AI and creativity. She explains how AI transforms marketing strategies, particularly for brands like kombucha targeting Gen Z. Jenny shares her personal journey from a secluded childhood to embracing AI, highlighting a shift from fear to curiosity. Discover practical AI tools like Claude for project management and innovative decision-making tools for wedding planning, all designed to foster creativity and engagement in a tech-driven landscape.

Kyle Balmer, an AI business educator and consultant, shares insights on leveraging AI assistants in business. He discusses the importance of well-defined projects in Claude and the RISEN framework for designing effective AI. Kyle highlights the transition from digital marketing to AI, emphasizing the need for high-quality training data. The conversation also covers strategies for effective data pre-processing and how Claude Projects enhance team collaboration and workflow integration. Tune in for practical tips on maximizing your AI tools!

Discover groundbreaking insights from a study of over 1,250 marketers exploring generative AI's transformative role in marketing. Uncover key milestones like the launch of ChatGPT and the industry's adaptation to AI. Learn how marketers can enhance their skills to thrive in this evolving landscape. The discussion also highlights the parallels between AI's rise and the advent of the internet, stressing the need for education and preparedness to navigate future job opportunities. Stay ahead of the curve with essential strategies!

Discover how the 2024 Generative AI Marketing Industry Report reveals a surge in AI adoption among marketers, with over a third using it daily. Explore how AI tools enhance creativity and efficiency, while also addressing concerns about bias and copyright. Gain insights into the importance of strategic implementation to foster customer trust and creativity. Plus, learn about the fascinating potential of AI in creating engaging podcast content that resonates with audiences.

Dan Sanchez, an AI strategist and host of the AI Driven Marketer Podcast, shares his insights into mastering AI for marketing. He outlines five levels of AI proficiency essential for marketers today. The discussion includes practical applications of AI tools like ChatGPT and the benefits of using custom GPTs for tailored marketing strategies. Sanchez emphasizes the importance of AI in forecasting, personalization, and task automation, making a case for why marketers should embrace these technologies to enhance their effectiveness.

In this insightful discussion, Jeff J. Hunter, an AI consultant and author of "AI for Business Playbook," shares his journey from tech enthusiast to entrepreneur, highlighting the transformative impact of AI on business. He delves into training AI to write in your unique voice, emphasizing personalized AI personas for effective content creation. The conversation covers how AI can address common copywriting challenges while balancing human creativity with machine efficiency. Jeff also shares strategies for connecting with the AI community and leveraging social media for business growth.

Ashley Gross, an AI strategist and former marketing expert, shares her insightful strategies for implementing AI in organizations. She discusses overcoming pushback from skeptics and turning them into enthusiastic advocates. The conversation highlights the significance of collaboration, encouraging interdepartmental champions for AI, and the importance of upskilling employees. Ashley emphasizes measuring pre-AI metrics to evaluate ROI and creating a supportive environment for effective AI training. Ultimately, she reveals how to transform challenges into opportunities for innovation and productivity.