AI Explored

How to Use AI to Simplify Your Marketing

72 snips
Jun 17, 2025
Join Angie Carel, an AI consultant and founder of Dragonfly Theory, as she shares her expertise in transforming marketing through AI. Learn how to streamline your content creation and automate mundane tasks. Angie discusses the journey from traditional marketing to an AI-first approach, emphasizing creativity and efficiency. She provides practical steps for integrating AI effectively, from planning with pen and paper to navigating tools like ChatGPT. Discover the strengths of various AI tools and how they can elevate your marketing strategy!
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ANECDOTE

Angie's AI Career Journey

  • Angie Carel shared her journey from running a tech-forward marketing agency to becoming an AI consultant.
  • She evolved from specialized marketing AI solutions to broad-scope generative AI consulting over three years.
INSIGHT

The AI First Mindset

  • An AI first mindset means viewing every marketing project through the lens of generative AI for smarter outcomes.
  • Angie illustrated how generative AI commoditizes tasks like logo design, reshaping the marketer's value.
ADVICE

Identifying AI Use Cases

  • Start AI adoption by identifying marketing tasks that are data-driven, repetitive, or generative in nature.
  • Focus on practical use cases where AI can immediately save time and add value.
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