AI Explored

AI and Brand Voice: Your Secret to Quality Scalable Content

134 snips
May 20, 2025
Kinsey Soderberg, Founder of Authentic AI and advocate for female entrepreneurs, explores the intersection of AI and brand voice. She discusses how to use AI while retaining authenticity, emphasizing a 'human-first' approach. Kinsey shares insights on integrating AI into marketing strategies without compromising creativity. The conversation delves into defining brand personality, enhancing productivity, and using AI tools to craft unique writing styles. She also offers practical tips for streamlining workflows and cultivating productive habits with the help of AI.
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ANECDOTE

Kinsey's Authenticity Journey

  • Kinsey Soderberg shares how embracing authenticity transformed her business and energy.
  • Initially skeptical of AI, she shifted to engaging with it to enhance authenticity in branding.
ADVICE

Train AI Like an Intern

  • Train AI like a new intern by fully briefing it on your brand strategy and audience.
  • Providing detailed brand context from the start saves time and improves on-target results.
ADVICE

Use Brand Blueprint for AI

  • Start training AI by simply brain dumping your brand information into a new chat.
  • Use a brand blueprint document to comprehensively guide AI's understanding of your brand.
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