The Mobile User Acquisition Show

One of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiable. In this video we talk about what the best approach is for assessing your ASO performance - and walk you through what assumptions & estimates you’re going to have to make.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-do-you-quantify-the-impact-of-app-store-keyword-optimization-aso-activity/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Creative tests on Facebook can be challenging to execute - especially since there is no clear official documentation around this. We explain here how we do it and what considerations are the most important for creative tests that drive results.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-run-creative-tests-on-facebook/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

My guest today is Steve P. Young. Steve is the founder and CEO of AppMasters. Steve is one of the best known experts on ASO in the world today - and he’s helped many many apps kickstart their organic growth. He’s also the host of the very popular AppMasters podcast and Youtube channel. Something that Steve is very very good at is getting his clients featured by Apple. This can often be a game changer for an app - and can result in thousands of downloads. In this interview Steve breaks down his process and gives us the inside track on exactly how to pitch Apple for a feature.KEY HIGHLIGHTSThe difference between Apple and Google in how they evaluate apps for featuring.How one of Steve’s clients drove 8000 downloads before they even launched.How an app can prepare before pitching Apple for featuring.How to cold email app store managers at Apple – and the key components of a cold email pitch.One of the most effective subject lines for cold emails.How to capitalize on an Apple feature to magnify the impact from featuring.Why Steve recommends going to WWDC to pitch app store managersCheck out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-get-your-app-featured-on-the-apple-itunes-store-with-steve-p-young-founder-ceo-at-appmasters/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on UA for many hypercasual games. In the past he headed mobile UA for Boombit and Pixel Federation, and is one of the leading experts on UA, particularly for hypercasual games. I’ve been fascinated by hypercasual games - mainly because of the order of magnitude difference some hypercasual games have in their performance compared to other genres - be it in CPIs, IPMs or install volumes. In this interview, I sit down with Matej to understand what forces drive these tremendous metrics and contribute to the scale of hypercasual games.KEY HIGHLIGHTSWhat sort of metrics hypercasual games are able to achieve.Why broad targeting is effective for hypercasual games.What sort of creatives are the best for hypercasual.What campaign structure and ad set setup Matej recommends.What the ideal audience size is for each ad set.What strategy works best for UAC, and what is the best way to structure different ad formats within UAC.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-unlock-massive-scale-with-hypercasual-games-with-matej-lancaric-director-of-user-acquisition-at-super-scale/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

This episode features Anish Shah, CEO of Bring Ruckus, a firm focused on attracting, vetting and recruiting the best talent in growth - that includes digital marketing, product, analytics, and design.KEY HIGHLIGHTSWhat are some of the key challenges Anish’s clients face while hiring talent.How a founder looking to hire growth talent should begin to cultivate relationships to plan to bring this growth hire in.Why brilliant growth hires at the wrong stage of a company’s growth can not only set back a company’s growth but also its culture.What top growth candidates look for in a company.What one of the most common unsavory experiences is among top growth candidates.Why Anish doesn’t advise CEOs to go out and pitch growth hires that they’d make millions – and what he advises them to say instead.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-hire-superstar-growth-leaders-with-anish-shah-ceo-at-bring-ruckus/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is perhaps one of the smartest people in mobile user acquisition today - in this episode Eric walks us through how to model out an app's DAU. Key highlightsWhy systematic modeling of growth is crucial to an app.What inputs Eric recommends for systematic modeling of growth.How to think about the DAU gap to be closed – and the UA effort required to close it.How granular or high-level should a model be? How Eric recommends thinking about this.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-model-out-an-apps-dau-with-eric-seufert-founder-at-heracles-quantmar-mobiledevmemo/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobile Marketing- Zinio) faced this challenge some time ago - here's the story of how she dealt with it and got Zinio's app ratings back to 4.5 (and Zinio back into the top 50 ranks in its category on iTunes).Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-improve-an-apps-rating-from-2-3-to-4-5-with-mirela-cialai-director-of-mobile-marketing-zinio/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads perform well and which dont? Here are 3 reasons why we prefer & recommend not using this functionality.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/3-reasons-why-we-dont-use-facebooks-split-test-functionality/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to make work - in this episode we explain why this is the case - and provide some numbers to illustrate this.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/why-we-dont-run-google-uac-on-smaller-mobile-user-acquisition-budgets/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you through the 3 key components that matter the most.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-structure-your-first-facebook-ad-account-if-youre-an-indie-developer-with-limited-budgets/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co